Best Marketing Automation Software - 2021 Reviews Pricing

Time 2020-12-29 03:02:26

Web Name: Best Marketing Automation Software - 2021 Reviews Pricing

WebSite: http://www.marketingautomationsoftware.com

ID:149465

Keywords:

Automation,Marketing,Best,

Description:

Research ArticlesAbout UsGet AdviceConnect with an advisor now Simplify your software search in just 15 minutes. Call us today for a fast, free consultation. (844) 852-3639 More Marketing Software Other Software By ApplicationAll-in-One Marketing PlatformBrand Management SoftwareCampaign Management SoftwareCommunity SoftwareContent Marketing PlatformDigital Signage SoftwareEmail Marketing SoftwareEmail Tracking SoftwareLead Capture SoftwareLead Generation SoftwareLead Generation ServicesLead Management SoftwareLead Scoring SoftwareMarketing Analytics SoftwareMarketing Automation SoftwareMRM SoftwareReputation Management SoftwareSEO PlatformsSocial Media Management SoftwareSocial Media Analytics ToolsSMS Marketing SoftwareAAccounting SoftwareAdvertising Agency SoftwareAffiliate SoftwareAnti-Spam SoftwareApp Building SoftwareApp Development SoftwareAppointment Scheduling SoftwareArt Gallery SoftwareAuction SoftwareAudio Editing SoftwareAudit SoftwareAuto Repair SoftwareBBoard Management SoftwareBPM SoftwareBug Tracking SoftwareBusiness Intelligence ToolsBusiness Management SoftwareBusiness Phone SystemsBuyer Intent SoftwareCCall Center SoftwareCamp Management SoftwareCatalog Management SoftwareCatering SoftwareChurch Management SoftwareClass Registration SoftwareClinical Trial Management SoftwareCMMS SoftwareCollaboration SoftwareCommission Software Community SoftwareCompliance Management SystemsConstruction SoftwareContent Management Software (CMS)Contract Management SoftwareCPQ SoftwareCRM SoftwareCustomer Experience SoftwareCustomer Loyalty Program SoftwareCustomer Satisfaction SoftwareCustomer Success SoftwareCybersecurity SoftwareDDance Studio SoftwareData Entry SoftwareData Extraction SoftwareData Management Platforms Database Management SystemsDaycare SoftwareDebt Collection SoftwareDental SoftwareDigital Signage SoftwareDistribution SoftwareEEcommerce SoftwareeDiscovery SoftwareEHS SoftwareElectronic Data Capture SoftwareElectronic Signature SoftwareEmail Marketing SoftwareEmail Verification Tools Emergency Notification SoftwareEmployee Monitoring SoftwareEndpoint Security SoftwareERP SoftwareEvent Management SoftwareFFacility Management SoftwareField Service SoftwareFile Sharing SoftwareFinancial Fraud Detection SoftwareFleet Management SoftwareForm Automation SoftwareFranchise Management SoftwareGGym Management SoftwareHHandyman SoftwareHelp Desk SoftwareHIPAA Compliance SoftwareHome Health SoftwareHotel Management SoftwareHR ServicesHuman Resources SoftwareHuman Services SoftwareIIaaS SolutionsIdea Management SoftwareIdentity Management SoftwareIncident Management SoftwareInspection SoftwareInsurance SoftwareInternal Communications SoftwareIntranet SoftwareInventory Management SoftwareInvestigation Management SoftwareInvestment Management SoftwareIssue Tracking SoftwareIT Management SoftwareITSM SoftwareKKennel SoftwareKiosk SoftwareLLanding Page SoftwareLandscaping SoftwareLearning Management SystemsLegal SoftwareLicense Management SoftwareLive Chat SoftwareLoad Testing SoftwareLoan Origination SoftwareLoan Servicing SoftwareLog Management SoftwareLong Term Care SoftwareMManufacturing SoftwareMarketing Planning SoftwareMarketing SoftwareMartial Arts SoftwareMassage Therapy SoftwareMDM SoftwareMedical Lab SoftwareMedical SoftwareMeeting Room Booking SoftwareMembership Management SoftwareMental Health SoftwareMentoring SoftwareMLM SoftwareMSP SoftwareMusic School SoftwareNNetwork Monitoring ToolsNonprofit SoftwareNoSQL DatabasesOOnline Payment SoftwareOrg Chart SoftwarePParks and Recreation SoftwarePassword Management SoftwarePatch Management SoftwarePersonal Trainer SoftwarePet Grooming SoftwarePhysical Security SoftwarePlagiarism Checker SoftwarePolicy Management SoftwarePortal SoftwarePricing Optimization SoftwareProduct Configurator SoftwareProduct Roadmap SoftwareProject Management SoftwareProperty Management SoftwarePSA SoftwareRRecruiting Agency SoftwareReferral Management SoftwareRegistration SoftwareRemote Patient Monitoring SoftwareRemote Support SoftwareRemote Work SoftwareReporting ToolsReputation Management SoftwareRequirements Management SoftwareRetail POS SystemsRFP SoftwareRisk Management SoftwareSSalon SoftwareScheduling SoftwareSchool Management SoftwareScreen Recording SoftwareServer Management SoftwareSMS Marketing SoftwareSpeech Analytics SoftwareSports League Management SoftwareSupply Chain Management SoftwareSurvey ToolsTTeam Communication SoftwareTelecom Expense Management SoftwareTelemedicine SoftwareTicketing SoftwareTour Operator SoftwareTravel Agency SoftwareTravel Management SoftwareUUtility Billing SoftwareVVacation Rental SoftwareVDI SoftwareVenue Management SoftwareVeterinary SoftwareVideo Conferencing SoftwareVirtual Data RoomVirtual Event SoftwareVisitor Management SystemsWWeb to Print Software Webinar SoftwareWebsite Monitoring SoftwareWhiteboard SoftwareWorkflow SoftwareYYoga Studio SoftwareBrowse all categoriesAbout us For free software advice, call us now! (844) 852-3639(844) 852-3639 Home Marketing Software Marketing Automation Software Marketing Automation SoftwareFinding software can be overwhelming. We've helped hundreds of businesses choose the right marketing automation software so they can measure campaign success and generate more leads. Products Buyers Guide FrontRunners (844) 852-3639Talk to us Filter by: Reset FiltersShowing 1-20 of 380 products Sort by: SharpSpring SharpSpring SharpSpring is a fully integrated cloud-based marketing tool that offers customer relationship management, marketing automation, mobile and social marketing, sales team automation, customer service and more, all within one solution.SharpSpring... Read more648 reviewsPrice:Recent recommendations: 12 recommendationsPlatforms: MacWinLinuxDeployments: CloudBusiness Size: Price Demo Learn More HubSpot Marketing Hub FrontRunners 2020 HubSpot Marketing HubFrontRunners 2020 HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Marketing... Read more4,347 reviewsPrice:Recent recommendations: 11 recommendationsPlatforms: MacWinLinuxDeployments: CloudBusiness Size: Price Watch Demo Learn More Keap Keap Keap (formerly Infusionsoft) is a cloud-based sales and marketing solution that offers customer relationship management (CRM), marketing automation, and e-commerce functionalities in one suite. Keap helps small businesses across various... Read more1,070 reviewsPrice:Recent recommendations: 10 recommendationsPlatforms: MacWinLinuxDeployments: CloudBusiness Size: Price Demo Learn More Maropost Maropost Maropostis a cloud-based marketing solutionenablingmarketing teams to strategically engage with their audience through marketing automation and analytics.Ithas proved to be successful for businesses of all sizes across multipleindustries.Maropostexpands... Read more8 reviewsPrice:Recent recommendations: 9 recommendationsPlatforms: MacWinLinuxDeployments: CloudBusiness Size: Price Demo Learn More Trumpia Trumpia Trumpia is a SMS marketing automation platform that helps small to large businesses manage messaging campaigns and communication across all digital channels. The SaaS solution allows users to automate processes for sending messages,... Read more52 reviewsPrice:Recent recommendations: 7 recommendationsPlatforms: MacWinLinuxDeployments: CloudBusiness Size: Price Demo Learn More KIZEN KIZEN Kizen offers a cloud-based suite of marketing, customer relationship management (CRM) and sales tools suitable for small and midsize businesses in a range of industries. Features include contact and lead management, form automation,... Read more1 reviewsPrice:Recent recommendations: 7 recommendationsPlatforms: MacWinLinuxDeployments: CloudBusiness Size: Price Demo Learn More Act-On Act-On Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and... Read more245 reviewsPrice:Recent recommendations: 5 recommendationsPlatforms: MacWinLinuxDeployments: CloudBusiness Size: Price Watch Demo Learn More Heymarket Heymarket Heymarket is a cloud-based communication tool suitable for small businesses in a variety of industries. It offers a text messaging app that allows users to schedule and manage communications with customers. Native apps are available... Read more39 reviewsPrice:Recent recommendations: 5 recommendationsPlatforms: MacWinLinuxDeployments: CloudBusiness Size: Price Watch Demo Learn More emfluence Marketing Platform emfluence Marketing Platform emfluence Marketing Platform is a cloud-based marketing solution that offers tools to create, track and run online marketing campaigns. Key features include email marketing, form and landing page builders, calendars, social media marketing... Read more43 reviewsPrice:Recent recommendations: 4 recommendationsPlatforms: MacWinLinuxDeployments: CloudBusiness Size: Price Demo Learn More Net-­Results Net-­Results Net-Results is a cloud-based marketing automation solution for small, midsize and large businesses. Primary features include lead management, lead scoring, marketing list management, email builder, social media management, insights... Read more33 reviewsPrice:Recent recommendations: 4 recommendationsPlatforms: MacWinLinuxDeployments: CloudBusiness Size: Price Demo Learn More Delivra Delivra Delivra is a cloud-based marketing platform designed for companies looking to manage automated email marketing campaigns. It’s suited for small to midsize organizations in a variety of industries, such as education, healthcare, real... Read more85 reviewsPrice:Recent recommendations: 2 recommendationsPlatforms: MacWinLinuxDeployments: CloudBusiness Size: Price Demo Learn More ActiveDEMAND FrontRunners 2020 ActiveDEMANDFrontRunners 2020 ActiveDEMAND is a cloud-based marketing automation solution that caters to marketing agencies and helps them to create and manage their marketing campaigns. The solution includes marketing automation functionalities for small businesses,... Read more71 reviewsPrice:Recent recommendations: 2 recommendationsPlatforms: MacWinLinuxDeployments: CloudBusiness Size: Price Watch Demo Learn More iPost iPost iPost is a cloud-based marketing solution that helps small to large enterprises in retail, restaurant, gaming and other businesses launch email campaigns, facilitating sales processes. It comes with an administrative dashboard, which... Read more21 reviewsPrice:Recent recommendations: 2 recommendationsPlatforms: MacWinLinuxDeployments: CloudBusiness Size: Price Demo Learn More Digital Agent Digital Agent Digital Agent is a marketing solution that helps financial institutions manage content across websites and engage with clients in compliance with regulatory standards. Administrators can set up single or multi-stage workflow approval... Read more1 reviewsPrice:Recent recommendations: 2 recommendationsPlatforms: MacWinLinuxDeployments: CloudBusiness Size: Price Demo Learn More Notifii Notifii Notifii is a cloud-based package management and community notification platform that allows users to streamline package management operations.Primary features of Notifii include package information, the ability to log packages, automatic... Read more430 reviewsPrice:Recent recommendations: 1 recommendationsPlatforms: MacWinLinuxDeployments: CloudBusiness Size: Price Demo Learn More Klaviyo FrontRunners 2020 KlaviyoFrontRunners 2020 Klaviyo is a cloud-based email marketing solution for e-commerce businesses. Key features include integration with multiple platforms, audience segmentation and performance reporting.Klaviyo allows users to send out targeted email... Read more189 reviewsPrice:Recent recommendations: 1 recommendationsPlatforms: MacWinLinuxDeployments: CloudBusiness Size: Price Demo Learn More BenchmarkONE BenchmarkONE BenchmarkONE (formerly Hatchbuck) is a sales and marketing solution designed for small to midsize businesses. The integrated solution offers combined sales automation, marketing automation and email marketing features. BenchmarkONE... Read more150 reviewsPrice:Recent recommendations: 1 recommendationsPlatforms: MacWinLinuxDeployments: CloudBusiness Size: Price Demo Learn More Drip FrontRunners 2020 DripFrontRunners 2020 Drip is a cloud-based email marketing solution catering to businesses of all sizes across various industries such as marketing and advertising, consumer goods and e-learning. Key features include workflow automation, multi-channel... Read more150 reviewsPrice:Recent recommendations: 1 recommendationsPlatforms: MacWinLinuxDeployments: CloudBusiness Size: Price Watch Demo Learn More Sugar Market Sugar Market Sugar Market (previously Salesfusion) focuses on what matters most to marketers — streamlining campaign creation, understanding engagement, improving conversions and driving more revenue.Attract traffic to your website using SEM,... Read more61 reviewsPrice:Recent recommendations: 1 recommendationsPlatforms: MacWinLinuxDeployments: CloudBusiness Size: Price Demo Learn More PinPointe PinPointe PinPointe is a cloud-based email marketing tool that helps small, midsize and large enterprises across various industry verticals to create, distribute, analyze and manage their email marketing campaigns.PinPointe allows users... Read more45 reviewsPrice:Recent recommendations: 1 recommendationsPlatforms: MacWinLinuxDeployments: CloudBusiness Size: Price Demo Learn More View all productsPopular ComparisonsMailChimp vs AsanaWix vs HubSpot Marketing HubMicrosoft Dynamics 365 vs Zoho SocialPipedrive vs monday.comConstant Contact vs WrikeNimble vs KeapRelated guidesSocial Media Management SoftwareMRM SoftwareMarketing Analytics SoftwareContent Marketing PlatformsEmail Marketing Software2020 Marketing Automation Software Pricing Guide Learn about the key aspects of accurate software pricing before you make your purchase decision. Includes: Pricing models ranges Unexpected costs Pricing of popular systemsDownload NowBuyers guideLast Updated: December 26, 2020Marketing automation is a very active segment of the CRM software market. Not only are new vendors entering the market, but existing market leaders are constantly innovating and delivering new product updates. Today, the majority of solutions can be split into business to business (B2B) and business to consumer (B2C) solutions. The two groupings are very different and so are their functional needs.Businesses that sell to other businesses (B2B) firms have longer sales cycles and engage in more relationship building activities. Businesses that sell to consumers (B2C) rely more on brand and high-volume direct outreach efforts. This overview aims to improve understanding of how marketing software applications work and provide an update on trends every buyer should know.Here’s what we’ll cover:What Is Marketing Automation Software? What Type of Buyer Are You? Benefits and Potential IssuesMarket Trends to UnderstandThe Vendor Landscape What Is Marketing Automation Software?Henry Procter is credited with saying, “I know I waste half of my advertising dollars. I just wish that I knew which half.” This is precisely the question that this software answers. It assists firms in developing, executing and tracking campaigns. Media buying and planning applications help with planning advertising campaigns involving traditional and digital media. Managers use these systems to automate workflows, manage collateral, track prospect behavior and qualify leads before they are passed to sales.B2B systems have sophisticated lead generation and lead management capabilities. For example, lead scoring functions score leads based on:DemographicsGeographyIndustryThe resulting scores ensure that the sales department only receives qualified leads that are close to making a purchase. For leads that are not ready to buy, marketing tracking software provides campaign management, which helps marketers to foster the relationship through techniques such as drip and “stay in touch” campaigns.B2C systems tend to manage vast databases of customer data—often millions of records. These systems have sophisticated tools for analyzing and segmenting customers into different categories of buyers. Markets can then execute specific campaigns, or “treatments” for each segment. Campaigns are typically designed to elicit a direct response, such as returning to a website to make a purchase. Alternatively, campaigns may feed a target prospect list into a call center systems for telesales outreach.MA software also provides companies with advanced reporting and analytics tools to measure the performance of initiatives. This allows managers to see which campaigns and channels are driving leads, along with the costs and revenue of those initiatives. In the end, this helps organizations decide how to better allocate resources.What Type of Buyer Are You?We believe that most buyers segment into the following four categories:B2C enterprise buyer. These buyers work for firms that market to consumers. With millions of prospects and huge volumes of data, they need sophisticated analytics and segmentation tools to define, select and reach members of their target markets.B2B enterprise buyer. These buyers work for firms that market to other businesses, and engage in longer sales cycles. They are primarily seeking capabilities that help them nurture relationships with prospects. Lead nurturing, lead scoring, sales force automation (SFA) and sales coordination and enablement tools are all critical for optimal performance.CRM suite buyer. These buyers have less sophisticated requirements, but value integration with their other customer relationship management (CRM) programs. They are typically content to trade feature depth for native integration with CRM, SFA and other applications.Email emphasis buyer. These buyers work for small businesses that want to engage in more sophisticated email outreach, but are not ready to deploy enterprise-class MA. Marketing campaign management software buyers are primarily focused on managing a database of contacts and executing regular email campaigns.For detailed analysis of the top buyers trends among marketing automation buyers, visit our Marketing Automation Software BuyerView | 2014 report here.Benefits and Potential IssuesBuyers who successfully implement a MA system should expect to realize the following benefits:Identify and qualify more leads. MA allows firms to better target potential customers, quickly qualify leads, and send them to the appropriate sales rep.Improved sales coordination. MA helps firms better coordinate inter-team activity. For example, a firm can promote a single product and track the effectiveness by looking at the number of qualified leads generated and comparing that to the number of leads converted to sales.More effective campaigns. MA lets firms measure their campaigns and adjust those campaigns based on what they learn.Decrease costs. The savings per dollar shows up in several ways. Two of the most important are number of the employees in the department and the dollars spent on outside support.Issues with MA software often results from unrealistic expectations and poor implementations. For example, this software cannot make a bad service or product into a good service or product. If the collateral is bad or misses the point, MA will simply deliver a bad message more efficiently. Finally, if the wrong target market is selected, effective delivery to that target market will not help the bottom line.Market Trends to UnderstandThere are a number of market trends that buyers should understand, including:Software as a Service (SaaS). In the MA market, SaaS is less of a trend than it is the dominant model for deploying software. Buyers will find that the majority of solutions—with the exception of some high-end B2C solutions—are delivered through the online marketing software model where the system is hosted by the software vendor and accessed over the Internet by user. A benefit of Web-based email marketing software is increased accessibility. They can be accessed on multiple devices and from any operating system, whether you're a Mac or PC. Interested in learning more about email marketing software? Check out our catalogue and buyers' guide specific to this category here.Social media. Social networking gives managers a new channel. Firms tweet coupons to customers and post special offers to friends on Facebook. Advertising videos are successful if they go viral on YouTube. MA is embracing all of this. Social networking integration will drive the next generation of MA.Use of two-dimensional barcodes. Two-dimensional (2D) bar codes are seen more and more often on print ads, bill boards, bus stop benches and even as tattoos. Customers can use smart phones as code readers to get information about a product or service immediately on their mobile browser. Current solutions can use 2D bar codes with third-party solutions, but new versions will have built in support.MA vendor consolidation. Large ERP and CRM vendors will acquire some firms, while some niche providers will combine to remain competitive. IBM and Terradata both made significant acquisitions by picking up Unica and Aprimo, respectively. Oracle purchased the assets of Market2Lead. Buyers should expect to see more M A activity going forward.The Vendor LandscapeTo see additional reviews and comparisons, visit MA Software Guide.Your Guide to Top Marketing Automation Software, April 2020 Software Advice uses reviews from real software users to highlight the top-rated Marketing Automation Software products in North America. Learn how products are chosenExplore FrontRunnersHistory:Connect with a personal advisor who can help you find the right software for your business.Get Your Free Recommendations“Usability” includes user ratings for Functionality and Ease of Use.“Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money.Reviews analysis period: The reviews analysis period spans two years and ends on the 15th of the month prior to publication.About UsCareersFor VendorsResearch ArticlesAll Categories© 2006-2020 Software Advice, Inc.General User TermsPrivacy PolicyCommunity GuidelinesGeneral Vendor Terms Version: undefined

TAGS:Automation Marketing Best 

<<< Thank you for your visit >>>

Compare leading Marketing Automation Software to find the best solution for your business. Reviews, free demos, and price quotes.

Hot Websites