Econsultancy – achieve excellence in modern marketing

Time 2020-07-04 18:03:51

Web Name: Econsultancy – achieve excellence in modern marketing

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Our website uses cookies to improve your user experience. If you continue browsing, we assume that you consent to our use of cookies. More information can be found in our Cookies Policy and Privacy Policy.   Forgot your password? Keep me logged in To access all of our premium content, including invaluable research, insights, elearning, data and tools, you need to be a subscriber.Explore our subscription options and get instant access for you, your team and your organisation to a wealth of resources designed to help you achieve excellence in marketing.View our subscription options Need help signing in? EMEA/USA: +44 (0)20 7970 4322 | email: subs.support@econsultancy.com Blog What we ve been reading this week In an effort to provide some headspace on a Friday, the editorial team at Econsultancy has been rounding up their favourite reads from the past week. Here s a few articles to skim with your afternoon coffee From around the web: To save British high streets, forget the lost era of retail and listen to [ ] Blog Content Strategy How travel brands can inspire confidence in the sector through content strategy and SEO With a gradual lifting of restrictions on travel, consumers are beginning to cautiously consider venturing abroad. How can travel and hospitality brands capitalise on increasing search interest in travel and inspire confidence in the sector? Blog People and Skills A day in the life of… Sven Lung, CEO at Green Park Content Sven Lung is CEO at Green Park Content. He previously launched the ecommerce fashion giant BrandAlley.com, which he grew to $200m revenue, and is a former partner at the billion-dollar investment fund Draper Esprit – where he was part of the initial funding round for Graze.com. Briefing PPC PPC: A glossary of terms As a companion to the Paid Search Best Practice Guide, we present this glossary of terms, which aims to demystify some of the most commonly used terms in PPC while illustrating how the fundamentals fit together. Blog Ecommerce Will Nike s pandemic digital gains pay off? Nike s experience demonstrates just how challenging the current environment is for even the strongest of brands and offers a sobering reminder of how even top retail digital performers are still often highly dependent on physical retail. Best Practice PPC Google Shopping (Paid Search) Best Practice Guide 1. Introduction Shopping campaigns operate on the same cost-per-click (CPC) model as their Search ad counterparts. The main difference between the ad types is that Shopping ads provide an image and price of each product, making these results highly appealing to consumers. In recent years, Google Shopping has continued to experience sustained growth and is [ ] Best Practice Email and eCRM Email Marketing Best Practice Guide 1. Introduction 1.1 About this report Econsultancy s series of Best Practice Guides have been created for modern marketing professionals who typically work in marketing or ecommerce roles. Given the ongoing significance of email, this guide will be relevant to CEOs to understand the business case for email, as well as anyone working in a marketing [ ] Best Practice Strategy Learning from a Crisis Best Practice Guide 1. Introduction The global coronavirus (Covid-19) pandemic has had an unprecedented impact, affecting almost every aspect of daily life. Measures taken to slow the spread of the virus around the world have brought with them remarkable economic losses. The full economic impact of the crisis is at this stage unknown, but projections of the cost [ ] Blog Design A day in the life of… Andrew Barraclough, Head of Design, GSK Andrew Barraclough is Head of Design at GSK, a role which he has said feeds his hunger for craft and creativity, logic and maths, business, and crucially for making a difference to people’s lives. We caught up with Barraclough to ask him about his day-to-day. Best Practice Strategy Learning from a Crisis Best Practice Guide 1. Introduction The global coronavirus (Covid-19) pandemic has had an unprecedented impact, affecting almost every aspect of daily life. Measures taken to slow the spread of the virus around the world have brought with them remarkable economic losses. The full economic impact of the crisis is at this stage unknown, but projections of the cost [ ] Blog Ecommerce Will Nike s pandemic digital gains pay off? Nike s experience demonstrates just how challenging the current environment is for even the strongest of brands and offers a sobering reminder of how even top retail digital performers are still often highly dependent on physical retail. Blog Ecommerce What happens now in ecommerce? We ask Chi Evi-Parker, former Ecommerce Director at Monica Vinader Chi Evi-Parker is a senior marketing and digital leader who was previously Ecommerce Director at Monica Vinader, and before that the Director of Central Marketing at Travelex. We caught up with Evi-Parker to ask her about the shift to selling online during the pandemic, and what it might mean for the future. Blog Privacy and data protection GDPR: what have we learned so far and where is data protection law going? There was justifiable apprehension as GDPR’s introduction approached, not to mention plenty of blind panic as the clock ticked down. However, two years down the line we now have plenty of research which tells a more positive story. Blog Business Intelligence Five tips for predicting the future: Covid-19 edition Covid-19 has changed the world and there is little doubt that its effects will linger even after the worst of the pandemic is over. But precisely what will change? For leaders trying to make decisions about important matters from product strategy to marketing investment there has arguably never been a more difficult environment [ ] Blog Privacy and data protection European Data Protection Board: cookie walls, scrolling aren t sufficient for GDPR consent The organization responsible for the consistent application of the GDPR across Europe has weighed in on two of the most controversial issues in GDPR compliance: the use of so-called cookie walls and scrolling to obtain consent from users. Blog Six big issues that companies must consider when going remote The ongoing Covid-19 pandemic is causing many companies to rethink their stances vis- -vis remote working. Big tech names including Apple, Microsoft, Twitter and Square have decided to embrace remote working something that seemed inconceivable just a year ago. In what is the latest and perhaps biggest vote of confidence in remote work, Facebook chief [ ] Best Practice Skills and capability Effective Remote Working for Marketers Best Practice Guide 1. Introduction Due to the Covid-19 outbreak, an increasing number of organisations is ordering their workforces to work from home for the foreseeable future, meaning many businesses and teams are facing new and unprecedented challenges. Econsultancy has created this Best Practice Guide to provide marketers with the essential techniques to empower successful and powerful remote [ ] Blog SEO 33 examples of great meta descriptions for search The meta description that accompanies your website or webpage in search results can determine whether or not a searcher clicks through to your site. Here are some tips on how to write a good one and why meta descriptions are important, along with 33 best practice examples from around the web. Blog Content Four brand campaigns using UGC in lockdown The amount of user-generated content (UGC) in marketing strategies has almost tripled in the last 10 years. This is according to a new report by Yotpo, based on a survey of 100 leaders of some of Europe’s largest ecommerce retailers. Blog SEO SEO: What makes a good link? A range of factors determine a good link from a bad or inconsequential one. In this article we look at seven ways to evaluate an inbound link. This is an excerpt from Econsultancy s SEO Best Practice: Link Strategy and Tactics Guide. Blog Social 30 brands with excellent social media strategies From brand storytelling to new commerce opportunities, social platforms offer brands an unmissable opportunity to reach and engage consumers today (social media users passed the 3.5 billion mark in July 2019, as reported by WeAreSocial). Strategy is not always easy to get right, especially when it comes to the tricky issue of attribution. With that [ ] Blog People and Skills A day in the life of Adam Solomon, Chief Growth Officer at Lotame Adam Solomon is Chief Growth Officer at Lotame, an unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue. We caught up with Solomon to find out more about his average day. Blog What we ve been reading this week Our UK readers may be too hot to read, but you can always bookmark this page for a rainy day (literally). Here s a few articles we enjoyed this week From around the web How Instagram wellness became a gateway drug for conspiracy theories There is undoubtedly a dark side to the Instagram influencer community, which [ ] Blog Ecommerce Four emerging technologies ecommerce sites can capitalise on There is rarely a facet within an industry that hasn t been touched by technology. The retail industry is no exception when it comes to taking advantage of technology. In fact, successful businesses are setting the bar by implementing technologies such as artificial intelligence (AI), chatbots, and voice assistants into their operations. The reasons vary, but [ ] Sponsored by Sana Commerce Sana Commerce June 4th 2020 15:53 Find out more about how Econsultancy can help youTo find out how to access our wealth of resources or talk to someone on the Econsultancy team, fill out the form and we’ll be in touch.Alternatively, give us a call:+44 (0)207 970 4108We would like to communicate with you regarding the products and services of the Xeim Group that may be of interest to you. As well as Econsultancy, these brands are listed here. If you do NOT want to receive these marketing communications, please email preferences@centaurmedia.com Xeim Limited, Registered in England and Wales with number 05243851Registered office at Econsultancy, Floor M, 10 York Road, London, SE1 7ND

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