The Startup Way | A framework for entrepreneurial management | The Startup Way

Web Name: The Startup Way | A framework for entrepreneurial management | The Startup Way

WebSite: http://www.thestartupway.com

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The Startup Way By Eric Ries

How Modern Companies Use Entrepreneurial Management to Transform Culture Drive Long-Term Growth

"In this sequel to The Lean Startup, Eric Ries turns the tables, showing bureaucratic Fortune 500 companies how they can rekindle their own growth with startup-like tactics." Fortune Magazine

Favorite Business Books of the Year

"Eric Ries provides a road map for companies on how to use entrepreneurial principles to achieve transformational growth." Steve Case

Former Chairman of AOL Time Warner and author of the New York Times bestseller The Third Wave

Get your copy today.

About the book

Entrepreneur and founder of the Lean Startup movement, Eric Ries, reveals how startup principles can be used by organizations ranging from established stalwarts to early-stage upstarts.

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Bonus Materials:
The lessons don't stop at the last page.

Get access to exclusive video content, case studies, and The Leader's Guide community when you order a hardcover.


Codes available in the initial printing of the US hardcover edition of The Startup Way.

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The Startup Way is available around the globe.

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What defines a modern company?

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Where should my organization begin?

Discover training, coaching and consulting.

Visit leanstartup.co

What does it really mean to manage entrepreneurially? Play Tweets Liked by @ericries
“The Startup Way presents a new vision for what a modern company can, and should, look like.”
Reshma Saujani, Founder Girls Who Code Eric Ries is an entrepreneur and the author of the New York Times bestseller The Lean Startup.

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Don't Let Your Hot Startup Grow into a Sluggish, Old-Fashioned Company Watch Video Changemakers Book Club with Beth Comstock Watch Video How Companies Can Keep Their 'Start-Up DNA': Eric Ries Watch Video More Coverage

See what the media has to say about entrepreneurial management.

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Also by Eric Ries

The Lean Startup is a movement that is transforming how new products are built and launched.

Visit theleanstartup.com

“The Startup Way is the toolkit every business needs to make itself both more entrepreneurial and more effective.”
Tim O’Reilly, author of What’s The Future?
“I've researched what causes established companies to maintain success, and The Startup Way provides practical guidance on how to do just that.”
Clay Christensen, Professor, Harvard Business School
“Eric has done it again! If your company isn't adapting to The Startup Way, it's failing.”
Alexis Ohanian, Co-founder of Reddit

Get your copy today.

About the book

Entrepreneur and founder of the Lean Startup movement, Eric Ries reveals how startup principles can be used by organizations ranging from established stalwarts to early-stage upstarts to drive innovation and growth to become truly modern companies, poised to take advantage of the enormous opportunities of the 21st century.

In his book The Lean Startup, Eric Ries laid out the practices of successful startups – building a minimum viable product, extensive customer-focused and scientific testing based on the "build, measure, learn" method of continuous innovation, and deciding whether to pivot or persevere.

In this groundbreaking new book, Ries lays out a framework for entrepreneurial management, a comprehensive approach today's leaders can use to drive sustained growth in a highly uncertain environment. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential read for managers, executives, and entrepreneurs trying to meet the demands of modern organizational work.

What defines a
modern company?

AN OLD-FASHIONED COMPANY is founded on steady growth through disciplined management and controls, and subject to tremendous short-term pressure. tends to operate huge programs. is full of multitasking. comprises managers and their subordinates. is protected from competition via barriers to entry.

A MODERN COMPANY is founded on sustained impact via continuous innovation, and focused on long-term results. operates rapid experiments. has a new tool in its arsenal: the internal startup, filled with a small number of passionate believers dedicated to one project at a time. comprises leaders and the entrepreneurs they empower. leaves competitors in the dust through continuous innovation. More Coverage

See what the media has to say about entrepreneurial management. Teaching GE to Think Like a Startup Eric Ries: Why Companies Need To Create An Entrepreneurial Culture In Eric Ries' New Book, He Tells Companies to Turn Every Unit into a Cash-Strapped 'Startup' Why Big Companies Need to Innovate like Entrepreneurs EDITOR'S CHOICE: The Startup Way Top Ten Books to Read This Fall Weekend Essay and Video: Don’t Let Your Hot Startup Grow into a Sluggish, Old-Fashioned Company Digital Magic: How Eric Ries Brought The Startup Way to GE The Startup Guru Who Wants Everyone to Think like a Founder The Lean Startup’s Eric Ries on the Missing Function of Entrepreneurship in Most Companies, Creating a New Accountability Paradigm How to Structure Promotions and Compensation in the New Structure How to Turn Your Lumbering Dinosaur of a Business into a Nimble Butterfly How Creating An Entrepreneurship Function Can Help Sustain Corporate Innovation Eric Ries on Applying Startup Thinking to Big Companies Lean Startup Evangelist Eric Ries on How Big Companies Can Stay Competitive About the author

Eric Ries is an entrepreneur and the author of the New York Times bestseller The Lean Startup, which has sold over one million copies and has been translated into over thirty languages. He is the creator of the Lean Startup methodology, which has become a global movement in business, practiced by individuals and companies around the world.

He has founded a number of startups including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital firms, and large companies, including GE, where he partnered to create the FastWorks program. Eric has served as an Entrepreneur-in-Residence at Harvard Business School, IDEO, and Pivotal and he is the founder and CEO of the Long-Term Stock Exchange.

The Startup Way is available around the globe.

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How modern companies use entrepreneurial management to transform culture and drive long-term growth

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