There are many tools that marketers can use to define their target market and Im going to focus on a few of my favorites; Google Analytics Data USA U.S. Bureau of Labor Statistics Googles Find My Audience Claritas PRIZM. Im also going to discuss how you could use your findings to develop your marketing strategy. Continue reading Five Tools to Help You Define Your Target Market

I was introduced to this video via Tim Ferris always awesome newsletter called 5 Bullet Friday. Im actually not familiar with Kurt Vonnegut, but supposedly hes an amazing writer. And the tips in this video make me believe that he was too. You dont need to be a fictional writer to benefit from these tips. Continue reading 8 Tips on Writing from Kurt Vonnegut

This is something I wrote a while ago and send to my clients whenever they ask about bounce rates. I thought you might find useful too. What Is Bounce Rate? The bounce rate is a percentage of bounces that occur on pages of your site. A bounce occurs when someone visits your site and leaves Continue reading Whats a Bad Bounce Rate and How To Improve it

Loz James recently interviewed 33 SEO experts and asked them to share their most effective link building strategies. I broke it down into a quick list of strategies for easy reference. I added some notes (in red) and also a few of my own tips at the end. Write awesome content and share like crazy Continue reading 45 Link Building Tips, Tactics, and Strategies

I have a client who was contacted by Written.com, a content syndication company, about syndicating one of their blog posts for a three month period on one of Written.coms customers websites. My client wanted my opinion of content syndication so I gave them some advice based on my own knowledge of the topic. I havent Continue reading Best Practices for Syndicating Your Content

* Photo by Alan Bruce / CC BY 2.0 Matt Cutts has finally gotten tired of getting spammy guest post requests because he blew up on his blog today with the claim that guest blogging is done. Thats quite the announcement! Matt goes on to say Given how spammy it’s become, I’d expect Google’s webspam Continue reading The Head of The Googles Webspam Team Has Announced The Death of The Guest Post

When I heard that Guy Kawasaki and Shawn Welch had just published APE: Author, Publisher, Entrepreneur How to Publish a Book, I requested a review copy. The book explains how to turn an idea into an outline, how to turn that outline into a book and how to self publish your own book. I Continue reading Book Review APE: How to Publish a Book From Guy Kawasaki and Shawn Welch

If youve read the Google search quality guidelines that were leaked earlier this year, you might have read a section about content freshness. Sometimes informational search queries might be about recent or past events and Google trains their quality raters to figure out which queries those are. The guidelines also mention that the content of Continue reading What Google Thinks About Fresh Content

I was approached by Jon Gordons PR team who offered to send me one of Jons books, which Ill be reviewing after Ive read it, as well as the offer to have Jon guest post on my site and I gladly agreed. Check out his post below. In my book, Soup, I discussed how trust Continue reading 11 Ways to Build Trust

I was setting up an MSN account the other day for a client of mine and when I went in to the Hotmail account, I noticed an ad in the sidebar. Does the criminal in that top photo look familiar? Its Mariah Carey! Shes in makeup to look like a guy for her music video Continue reading Does Mariah Carey Support Online Criminal Background Checks?