Digital Marketing News | Marketing Dive

Time 2020-06-22 22:02:43

Web Name: Digital Marketing News | Marketing Dive

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Initially banning employees from wearing Black Lives Matter apparel, the chain quickly reversed its position — but the damage may already have been done. Read more ➔ Agency Trollb ck+Company and the WarnerMedia channel first defined the brand s essence and created a design system to fit starting with a deconstructed logo and revamped office space. Less than 24 hours after PepsiCo announced it was discontinuing its Aunt Jemima branding, Mars, B G Foods and Conagra Brands are taking another look at the Black faces on their products. The platform aims to show the Boston Beer Co. brand s support for Pride Month at a time when most celebrations are canceled due to the pandemic. As much of retail struggles to survive, intimates brand Knix and bridal business Azaziehave seen sales spikes amidanoutbreak that has pushed more shoppers online. Previously from Uber, Kellyn Smith Kenny is credited with helping grow Hilton s loyalty program to 100 million members. Compensation findings by the CMO Council may reflect the growing number of women in executive roles as companies look to diversify their leadership. Its renewed commitment to equality comes after more than 1,200 Black ad professionals wrote an open letter calling out the industry for a lack of change. Since hitting shelves in the U.K. earlier in 2020, the visual identity has reached over 32 million customers and spurred an 11% average lift in sales volume. We recognize Aunt Jemima s origins are based on a racial stereotype, Kristin Kroepfl, VP and CMO of Quaker Foods North America, said in a statement. Seth Freeman spearheaded innovative creative concepts, including rebranding Bone Thugs-N-Harmony, that supported a turnaround for the brand. The Drag Queen Mukbang series combines the real-world trend of drag brunches with the online fad of mukbang food-eating videos. Tapping into the jigsaw puzzle trend, the beer brand is offering a chance for a socially distant, outdoor adventure. Through licensing deals, the foodmaker s iconic brands are extending to merchandise and new food experiences, a company vice president told a virtual conference. In a related move, The Federalist was given three days to remove violations of Google s policies, which it did. Arnold previously was global head of growth forthe Chrome OS business at Google, and worked at Kellogg and Procter Gamble. CMOs are already applying some hard lessons learned in the pandemic s early days to other crises, such as the current protest movement but some of their confidence might be misplaced. Marketers must balance a monitor and adapt strategy with consumers desire for normalcy as they return to business, Chatmeter CEO Collin Holmes writes. The company projects a smaller slide this year compared to 2009, reflecting a digital resiliency that small businesses have played a potentially significant role in supporting. The appointment comes as Pernod has canceled some of its advertising spend during the last quarter to cut costs after the pandemic impacted sales. The home furnishings retailer revamped its site to adapt in near real time, identify known visitors and deliver content based on their browsing behaviors. By bringing in newsellers, the retail giant seems to be taking a page from Amazon s playbook, but it s unclear how much its assortment will change. Using Thirstie's API addresses the growing demand for online alcohol sales and same-day delivery that has become apparent during the pandemic. The new streaming platform was popular in homebound consumers offline conversations during the early days of the pandemic, Engagement Labs found. Despite the strength of digital formats, COVID-19 s impact on the overall advertising industry now appears to be deeper than previously forecast. A deep partnership around 5G and network services comes as the telecom s ownstreaming bets on gaming draw millions during the pandemic. Get Marketing Dive in your inbox The free newsletter covering the top industry headlines Get Marketing Dive in your inbox The free newsletter covering the top industry headlines

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