Heidi Cohen - Actionable Marketing Guide

Time 2020-09-10 09:07:29

Web Name: Heidi Cohen - Actionable Marketing Guide

WebSite: http://heidicohen.com

ID:41867

Keywords:

Cohen,Heidi,Actionable,

Description:

Are influencers part of your marketing mix?Influencers are marketing gold.And their input matters.A LOT.Why?They sway your buyer s purchase choice. Continue reading Did you realize that Hamilton can teach you about storytelling and content marketing?Yes, Lin-Manuel Miranda’s blockbuster play is chock full of marketing lessons!Miranda wrote the script, music and lyrics. Also, he played Hamilton in the Vassar Workshop, off-Broadway and initial Broadway run. Continue reading What proven marketing tactics from dad did you learn? Before you answer:I realize that your relationship with your father may have been less than perfect.Believe me, I get it!At points in my life I had rocky relationships with my dad.But I know how lucky I am:Because my dad and I lived long enough to work out our differences. Continue reading What is your sonic branding definition?Does your brand strategy include the sonic characteristics of its audio DNA?Do your brand s unique sounds stand out from the non-stop noise and sounds people regularly hear?Even if you answered yes to these questions, you still need to examine your sonic brand. Continue reading To succeed during challenging economic times:Make a small businesses pivot to meet changing customer needs.If you own a small business:You need to keep the lights on and the money coming in.When most of your local customers are either sheltering-in-place or working at essential jobs, they’re not thinking about shopping. Continue reading Welcome to your amazing marketing career!As marketers, we face exciting new opportunities.Despite challenges from:COVID-19,Eroding trust, andIncreased privacy concerns.With evolving AI driven technologies and improved data, we can create better customer experiences across channels and devices. Continue reading At its core social media is about connecting and interacting with people.Specifically they are people you consider important and want to spend time with.They include:Family and friends,People you share interests and hobbies with,People you met and/or knew in the past. Continue reading How do you market during uncertainty to keep your business going?When your business faces unpredictable health and economic challenges how do you do handle:Lost revenue, longer sales cycles, and delayed payments,Reduced budgets including employee layoffs, and Less resource and supply chain availability and/or obstacles.But don t worry-you ve got this!Because major corporations, competitors and substitute offerings face the same problems. Continue reading

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Heidi Cohen’s Actionable Marketing Guide provides social media, content marketing, blogging, mobile, branding, PR and small business insights, tactics and tips based on Heidi’s corporate and small business marketing experience.

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