Why Ariadna?

Ariadna is the biggest independent nationwide research panel in Poland. Every user of the panel is subject to direct verification and has guaranteed full anonymity and confidentiality of personal data.

Participant recruitment to the Ariadna panel is carried out continuously. The socio-demographic profile of the persons registered on the Ariadna panel corresponds with the profile of Polish Internet users.

The Ariadna panel has a current and valid Interviewer Quality Control Program (PKJPA) certificate confirming the high quality of the research services provided, which is issued on the basis of an independent audit carried out annually by the Polish Association of Public Opinion and Marketing Research Firms (www.pkjpa.pl).

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The Ariadna panel respects and observes the ethical principles and legal regulations concerning the conduct of market research and opinion polling as well as the GDPR legislation on personal data protection.

Only genuine persons of a verified identity take part in research on the Ariadna panel. Ariadna decisively excludes carrying out research using random sampling methods, where respondents are recruited using pop-ups and banners on web pages displayed to unknown persons or using mass mailing to unverified email address databases and various kinds of internet polls in social media, for instance. Ariadna ensures that only sound and reliable research is carried out.

The reliability and accuracy of the research carried out on the Ariadna panel are confirmed by numerous reference lists and regular cooperation with leading scientific research centres and higher education institutions.

Ariadna has gained the trust and confidence not only of marketers and media agencies but also of researchers and scientists. We not only carry out consumer opinion polling and market research but also nationwide studies, surveys, and experimental research fully embracing the highest standards of rigour and integrity required of scientific work.