Strategic Marketing Consulting
Time 2021-11-08 22:03:06Web Name: Strategic Marketing Consulting
WebSite: http://www.allen.com
ID:225955
Keywords:
Strategic,Marketing,Consulting,Description:
keywords: description:Helping companies learn how to create an integrated sales & marketing process that turns leads into loyal, profitable customers using one-to-one marketing techniques. EVENT PROMOTION perhaps more so since Web servers collect so much detailed data on visitors. But how does your site compares to other retail Web sites?[more]
Marketing:
B-to-B Prospects Want Information
Fresh leads are the lifeblood of any sales organization. However, getting peopleto respond to advertising and other lead generating activities is challenging,especially for B-to-B marketers.[more]
Sites:
USPS Delivers Marketing Insights
For the last few months I've been getting a surprise from the US Postal Service a magazine that's full of cross-channel, integrated marketing insights that's written by real experts.Each issue of their new magazine Deliver has several feature articles and case studies about the marketing issues we deal with every day. [more]
Networking:
Ferrazzi: Never Eat Alone
When I spotted the book "Never Eat Alone" by well-known networker Keith Ferrazzi, I expected a "how to network" book — tips and techniques on how to grow your contact network. Well, I was pleasantly surprised to find that it's really about growing relationships — mostly business relationships. You might wonder why I distinguish between networking and building relationships.[more]
Marketing:
Forecast Revenue Accurately, Then Meet Your Forecast
One of the hardest things to do when planning a new venture is forecasting the first year's revenue. Some managers say their revenue is dependent on so many factors you don't control that it's impossible to know what the first year revenue will be. Fortunately, there are better ways to forecast revenue for new products than just making a guess.[more]
Book:
Peppers & Rogers: Return on Customer Maximizes Value
It's always been difficult to plan effective marketing programs because we can't accurately project how much a program will contribute to the bottom line. So, how can marketers plan for long-term growth when they're measured on short-term results? This is the focus of the new book by Don Peppers and Martha Rogers, Return on Customer. Peppers and Rogers provide the financial building blocks we can use to measure the long-term value of all marketing programs.[more]
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Helping companies learn how to create an integrated sales & marketing process that turns leads into loyal, profitable customers using one-to-one marketing techniques.Websites to related : →Rapé tsunu para que serve, qu
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