Home - CMO Council

Time 2020-06-30 19:02:14

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Agency Search Tool Discover the best agency for your specific needs through 4A's portfolio of agencies. Search by location, service type, size or even by keywords. Learn more Upturn During the Downturn June 17, 2020 by Kate Stephani Despite the economic downturn worldwide in the wake of COVID-19, these 25 brands have seen a major upturn. More > Why Brands Need to Speak Up June 10, 2020 by Kate Stephani Brands have the privilege of influence. As brand custodians, CMOs have a duty to amplify the voices of those who represent the causes that matter. Silence is no longer an option. More > Measuring Marketing in the Moment Understanding How Shoppers React, Transact and Interact in Real-time Making Content Marketing Convert Combining Trusted Content from Channels of Insight + Influence with Lead Marketing Science CMO Compensation: Erosion, Stagnation or Elevation in 2020? Global Economic Crisis Tests Leadership, Spend Management and Agility Skills of Chief Marketers Worldwide; Performance-based Compensation Plans will Suffer, Reports CMO Council More Watch on Demand This webinar explores the truth about earned media attribution. Learn what you can realistically expect today. Understand where the big holes lie and what to do about them. How do you stack up? Ever wonder how a compensation package aligns with peers in your industry? Get your profile started below to become part of the only global benchmark of marketing compensation. Get started now Making Content the Cornerstone of Customer Engagement and Relevance. This white paper on Authority Leadership Marketing looks at how to make thought leadership content the cornerstone of customer engagement. Partner Event JUL 13 Achieving Organization Wide Customer Centricity: Minnesota Get a grip on a fast moving landscape of solutions and find innovative ways to provide data-driven customer experience excellence. Achieving Organization Wide Customer Centricity: Minnesota Get a grip on a fast moving landscape of solutions and find innovative ways to provide data-driven customer experience excellence. Minneapolis, MN CMO Council cmoteam@cmocouncil.org Partner Event SEP 13 Future of Business: Revolutionize the Workforce, Customer Engagement and Strategies This event will present insights and ideas into ways to drive growth, increase customer value and ways to maintain a long-term competitive advantage. Future of Business: Revolutionize the Workforce, Customer Engagement and Strategies This event will present insights and ideas into ways to drive growth, increase customer value and ways to maintain a long-term competitive advantage. CMO Council cmoteam@cmocouncil.org PROGRAM The Rise of the Customer-Intuitive Enterprise Chief marketers are in a position to lead the way when it comes to defining, driving and delivering on the model of a Customer-Intuitive Enterprise in today s digitally connected world.However, they are struggling with the never-ending pace of marketing technology change, customer engagement innovation, and new and more valuable flows of market-relevant, decision-support data... More PROGRAM Marketing Mandate 2020: Pivot Your Plans, Optimize Your Spend Digital content is the key to engagement in today's connected marketplace. According to Cision, content marketing exceeded $300 billion in 2019. According to a survey by the Content Marketing Institute, most successful B2B marketers spend 40 percent of their budgets on content marketing.... More CMO COUNCIL INSIGHT CENTER The subscription destination to access the latest marketing news, executive appointments, industry calendars and thousands of curated marketing statistics, charts and data points. More CMO Council Content Catalog Explore the entire collection of CMO Council reports. Find information on everything from crafting a modern revenue growth strategy to optimizing content marketing techniques. Explore CMO COUNCIL PREMIUM MEMBERSHIP Premium membership is an upgrade for CMO Council members and provides members with unlimited access to all content and exclusive access to the CMO+ section of the site. More About Required Reading Required Reading is the CMO Council’s biweekly newsletter. Every other Sunday, you’ll receive in your inbox a curated update into the latest trends and insights in the marketing world. About Marketing Magnified Marketing Magnified is the CMO Council’s monthly e-newsletter, providing thought leadership around the latest developments in marketing and technology. Read the latest issue or subscribe today. Become a Sponsor The CMO Council provides multiple opportunities for connection and engagement. If you are interested in tapping into the world's largest channel of insight, access and influence, connect with us today.

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