Home - Aberdeen Strategy Research

Time 2021-05-27 09:11:40

Web Name: Home - Aberdeen Strategy Research

WebSite: http://www.aberdeen.com

ID:179415

Keywords:

Aberdeen,Home,Research,

Description:

Spiceworks Ziff Davis (SWZD) launched Aberdeen Strategy Research to provide unparalleled insights into the business technology market. This experienced group of industry analysts and research professionals will expand SWZD’s market research, content marketing, and data intelligence offerings. Why Aberdeen ResearchAberdeen Strategy Research, a division of SWZD, has over three decades of extensive experience in independent and credible market research that helps illuminate market realities and inform business strategies. Our fact-based, unbiased, and outcome-centric research approach inspires critical thinking and ignites data-driven business actions. Spanning an ever-growing base of practice areas, our research explores today’s key markets and delves deep into the strategic aspects of business, including: Technology, Customer Management, and Business Operations. Fact-basedCollecting data from thousands of business leaders across multiple job roles and industries, Aberdeen s survey-driven methodology ensures a foundation of research that is based on fact rather than opinion.UnbiasedOur expert team of industry analysts and research professionals leverage their knowledge from market experience and primary research data to generate powerful, unbiased content that resonates with technology buyers and influencers.Outcome-centricAberdeen s maturity class framework underpins the analysis of how companies are performing against organizational goals, employee performance, and other metrics to evaluate legacy and emerging technologies and their impact on business. TechnologyAnalytics and Big DataCloud and Data CenterInformation SecurityIT OperationsBusiness ContinuityMobility and Communications OperationsEnterprise Resource Planning (ERP)Supply Chain Mgmt. (SCM)Global Supply Mgmt. (GSM)  Product Innovation and Engineering (PIE)ManufacturingFinancial Management and GRC Customer Team EngagementCustomer Experience Management (CX)Contact CenterHuman Capital Management (HCM)Sales and Marketing EffectivenessRetailField Service Our Research SolutionsAberdeen Research solutions are grounded in custom surveys and the subject matter expertise of our industry leading analysts. Market-facing AssetsInspire your campaigns with our market facing assets that are aligned to your marketing objectives and ensure potential buyers find credible, vendor neutral information to inform their purchase journey.Thought Leadership through brand-neutral expertise and speaking engagementsOngoing Engagement through Infographics, eBooks, and other written assetsDemand Gen with webinars, online assessments,and gated reports Custom Research SolutionsInform your internal marketing strategy and business decisions with our custom research solutions.Marketing Tactics including Message Testing, Brand Positioning, and Content StrategyProduct Development including Concept Testing and Feature PrioritizationAudience Insights including Personas, Market Profiling, and Real-World Experiences Explore Our ResearchAberdeen research brings credible, third-party validation to the table with insights that are vendor-neutral and based on facts — not opinions. Industry AnalystsLeverage real-world experience and understanding of your buyers and competitive market through:Private intelligence briefingsInsightful assetsEngaging digital experiencesCreation of tailored, market-facing assetsCustom surveys to provide unique data points for new and existing marketing campaignsExclusive research to inform internal strategy Let s Talk.Partner with our team of experienced B2B analysts and researchers to inspire, illuminate, and ignite your marketing programs.Aberdeen Strategy Research, a division of Spiceworks Ziff Davis, with over three decades of experience in independent, credible market research, helps illuminate market realities and inform business strategies. Our fact-based, unbiased, and outcome-centric research approach provides insights on technology, customer management, and business operations, to inspire critical thinking and ignite data-driven business actions.

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