Featured Blogs Forrester

Time 2020-09-13 16:06:32

Web Name: Featured Blogs Forrester

WebSite: http://blogs.forrester.com

ID:45208

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Get new insight on how your sustainability efforts can help optimize your tech stack and IT strategy. The pandemic has forced companies (including Forrester) to take planned in-person events virtual. What’s needed to make virtual events a success, and are they here to stay? Vice President and Global Head of Events Lisa Riley and Principal Analyst Jessie Johnson weigh in on this week’s What It Means. COVID-19: Responding, Managing, And Leading During A Pandemic The latest insights and guidance for leaders to address the growing business and employee experience implications of COVID-19. As sellers face a prolonged remote selling environment, slower decision cycles, and myriad other challenges, sales enablement technology vendors are stepping in to help. The way people buy products and services has been evolving rapidly, and the fast and furious pace is only accelerating — sinking some companies while creating immense opportunity for others, new and old. Discover the four forces that will define the next era of consumer buying. At surface level, brands have a plethora of avenues to connect to their consumers. But alas, it’s the paradox of choice: How do brands prioritize their technology investments to maximize consumer reach? Introducing Forrester's 2020 Moments Map. By checking this box, you are subscribing to our insights newsletter and agree to receive survey invitations and marketing communications.Commercial growth can be hindered by offerings that do not effectively address the most important customer needsDesign thinking focuses on empathizing with users to understand needs and iteratively developing concepts to create the most effective solution for addressing those needsProduct managers should integrate design thinking into activities that involve needs identification and offering designCustomer success managers (CSMs) are responsible for ensuring that customers see value in the offeringTo retain and grow customer relationships, CSMs must be able to communicate clearly and consistentlyConsistent training and tools for CSMs correlate with better customer retention and employee satisfaction What You Can Do Right Now To Create A Better Customer Experience Understand how changing B2B buying habits are modifying post-sale expectations and review five actions from high-performing organizations for improved customer engagement. As COVID-19 sparked a huge uptake of virtual care, what would have taken years of digital transformation happened in just a few short months. But even before the pandemic, rising consumer expectations and increased competition in healthcare were forcing healthcare organizations (HCOs) to shift from a reactive model to a proactive and personalized one. To [ ] A few days ago, Forrester published two Forrester Wave™ reports, one focusing on retail banking, the other on corporate banking. With these Forrester Wave evaluations, we separated off-the-shelf banking back ends for retail and corporate banking for the first time. However, this was not the only first: We also introduced a new banking software category: [ ] Customer insights that organizations are able to glean, via technology, have continued to increase customer relationship transparencyThese insights equip sales operations teams with the data needed to automate administrative activitiesThe resulting transparency arms sales operations and reps with a competitive advantage Get an overview of the tracks and sessions at the upcoming Forrester Data Strategy & Insights live virtual event. Today, Hyland Software, best known for its OnBase and Perceptive content management portfolios, announced it will acquire Alfresco Software. Both vendors were named as “Leaders” in The Forrester Wave™: ECM Content Platforms, Q3 2019 (subscription required). This is a natural next step in Hyland’s recent rejuvenation strategy. Hyland’s investments over the last year include the [ ] The Rise Of Employee Power And Data In The Future Of Work Discover how the tsunami of employee data and the rise of employee power will impact your organization and how you can prepare. CRM is widely used by companies both big and small. Gone are the days when it was purchased as a monolithic on-premises application. Today, it s almost exclusively deployed in the cloud. As CRM moved to the cloud, business leaders in charge of sales, service, and marketing drove the purchase. Sales leaders only cared about how [ ] I don t know about you, but I really like a good cheese board. You get a little bit of everything — a variety of cheeses, crackers, some meats, some fruit, maybe a little honey and nuts to spice it up. My wife and I were really into upping our cheese-board game during the months of [ ] Direct-to-consumer (DTC) brands are fueling disruption by radically reorienting consumer expectations. As a result of the COVID-19 pandemic, brands of all kinds are looking to shore up their own DTC efforts as more consumers seek authentic and engaging brand relationships in increasingly digital spaces. As they craft their own brand’s DTC journey, B2C marketers and [ ] Learn how new pricing and distribution models are changing consumers’ expectations for B2C brand offerings and why customer retention will become even more critical. The enterprise collaboration (EC) market in China has rapidly evolved over the past few months. 2019 was rich in new product launches; several existing and new vendors released their team messaging and videoconferencing products and solutions. Content development tool vendors improved offerings for office productivity, content services, and collaborative work management. Then the COVID-19 outbreak [ ] Brand and Communications Leaders: Drive Speed, Scale, and Value Discover how to deliver greater business value by building a natively digital brand and communications approach and tech stack. Last week, IFA 2020 took place both in Berlin and virtually. I attended the virtual fair, which was an excellent experience. You could really feel how people were excited to meet both physically and virtually. However, neither the excitement nor the experience could hide the fact that the consumer electronics industry continues to struggle during [ ] Our recent global study of account-based marketing (ABM) reveals that the sands are shifting, with lines becoming increasingly blurred between ABM deployment typesBudgets are rising, partly due to increasing maturity, but ABM leaders are also being asked to cover more accountsABM leaders must not compromise on core tenets of ABM such as rich account insights, close collaboration with sales, and differentiated treatment I have had the opportunity to get up close and personal in managing crises at contact centers. In my view, most contact centers dealt with COVID-19 challenges with an amazing tenacity and resourcefulness in solving for people, technology, and business continuity. They also reacted with a lot of agility in supporting client requirements despite lockdowns [ ] The National Counterintelligence and Security Center (NCSC) and the National Insider Threat Task force (NITTF) partnered with US government agencies to kick off the second National Insider Threat Awareness Month this September. National Insider Threat Awareness Month was started in September 2019 with the goal to educate federal and industry employees about the risks posed [ ] Choosing the right localization vendor is important for globalizationSuccessful partnership relies on unique factors that characterize each company/vendor combinationCompanies can maximize their chances of success by optimizing their approach to vendor selection Use Data To Drive CX Project Prioritization Discover an insights-driven approach to determine which CX projects will have the greatest impact and how to use your resources with maximum efficiency. The digital future is here. And data, analytics, and AI are going to drive this future. These capabilities are becoming more crucial to stay ahead of uncertainty and change and get smarter about every aspect of your business: your customers, your suppliers and partners, your competitors, your employees, your processes, your operations, and your markets. It Pays [ ] A confluence of forces is accelerating change in B2C buying this year. In this episode, VPs Sucharita Kodali and Mary Pilecki discuss the near- and long-term impacts. Sales activity analysis identifies insights that enhance the quality of buyer interactionsAutomating activity capture reduces sales administrative time while increasing insightsBetter insights help sales reps shift behavior from doing the same thing to doing the most meaningful thing

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