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  • DON´T WASTE CULTURE . SS24 GENESIS OF SYMPHONY COLLECTION

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    Introducing SS24 - Genesis of Symphony. This Spring/Summer collection delves into the magical process of creation, the journey from a blank canvas to a masterpiece. Don´t Waste Culture explores the inner workings of creative minds, unraveling how their visions evolve into stunning works of art. 

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    The SS24 collection brings a fresh wave of innovation with new fabrics, styles and silhouettes. We’ve explored a mix of different fabrics and progressive silhouettes, all while maintaining the art and elegance of simplicity.

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    VIRON WORLD . TEAMING UP WITH BUFFALO SOURCE

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    The essence of the collaboration between VIRÓN and BUFFALO SOURCE lies in their pursuit of innovation and the seamless integration of BUFFALO’s DNA with VIRÓN’s eco-friendly substances.

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    Made from corn polymer and recycled PES, this collaboration aims to redefine conventional shoe silhouettes. The collection presents a futuristic touch, tailored to the needs of modern club culture.

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    The “Fibre” boot impresses with its elaborate design made of muscle strands and is definitely a highlight for your looks. The boot is rounded off with the iconic Buffalo Classics platform sole.

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    GASTOPN LUGA . SS 2024 DÄSH COLLECTION

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    The Däsh collection has a minimalistic and functional design inspired by the company’s everyday needs to bring their essentials with them during the day. This range of bags is the perfect essential line for all lifestyles and needs. These bags complement any outfit, while the durable and waterproof material ensures your belongings remain protected.

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    Perfect for individuals who want a reliable and stylish bag, this collection offers a range of sizes and styles. Whether you’re commuting to work, going to the gym, or running errands, this collection has got you covered. Crafted from recycled polyester with TPU coating as the main fabric and woven recycled polyester padded straps.

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    MOEA . NEW COLLABORATION WITH TATTOO ARTIST JEAN ANDRÉ

    MoEa Sneakers made a new collaboration with french tattoo artist Jean André. Committed to MoEa’s values, Jean André brought his artistic touch to their classic GEN1 - Full White in GrapeSkin for their unique collaboration.

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    RUFF CYCLES . SICKER THAN YOUR AVERAGE

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    At RUFF CYCLES, they don’t just build bikes; they craft personal expressions of style and identity. This bike company takes the naming of their products personally because it reflects their dedication to authenticity and passion for what they do.

    Unlike relying on external consultants, Ruff Cycles thrives on their own love for bikes.

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    „It’s not just a business for us; it’s our obsession, our fuel, and our inspiration. We’re fueled by the same energy that drives the bold, iconic, and unconventional spirit of hip-hop street culture“ .

    Inspired by the low riders cruising the streets of L.A. in Masta Ace’s “Born to Roll” and the gritty bikes featured in DMX’s “Ruff Rider’s Anthem” videos, they infuse their creations with the same raw energy and craftsmanship. 

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    For over a decade, they have honed their skills, building bikes from the ground up. Today, RUFF CYCLES isn’t just a brand; it’s a lifestyle rooted in the vibrant tapestry of hip-hop street culture. Join them as we ride through the streets, turning heads and making statements – because at RUFF CYCLES, every bike tells a story.

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    COOLWAY . SIGN YOUR ART

    In a world in which we seem to have lost critical thinking. In a scene where personal style is replaced by uniforms, where you always see the same shoes. We felt the impulse to create Coolway. ”

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    Coolway´s motivation is authentic people, people who go their own way. People who stand up for their own convictions and don’t waste time going against them. People who tell their story, fight for their dream and bring out the art in themselves.

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    IGOR . DESIGN AND COMFORT SINCE 1974

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    For over 40 years, since 1974, IGOR designs,manufactures and sells its collections of Wellington boots, jelly sandals and summer sandals. Each season we combine classical designs with other new ones, inspired by the latest trends in the fashion world.

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    Comfort and awide array of colours and models have, since day one, encompassed the main philosophy behind the MADE IN SPAIN hallmark.

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    VIRÓN . PROOVING THAT FASHION & SUSTAINABILITY CAN GO HAND IN HAND.

    The 1992 Black Apple model from the young Parisian brand Virón is further proof that punk is alive and well!

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    A stylish lace-up boot that is not only Peta certified vegan, but also consists of a high proportion of recycled and bio-based materials and is therefore kind to the environment.

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    The components are printed on the shaft as a further statement. On top of this, the upper and sole are double-stitched so that the combat boots will last you a long time. Virón once again shows that high fashion and sustainability can go hand in hand!

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    MOEA . THE NEW MUSHROOM SKIN

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    MOEA turned mushrooms into sneakers with the new GEN1 Mushroom. This is a new approach of sneaker making. Instead of animal skin and heavy chemicals, natural and plastic-free components (MushroomSkin) are used to craft sneakers that are both respectful of animal life and the environment.

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    GEN1 is the chameleon of fashion: from casual strolls in the park to impromptu urban adventures, they seamlessly adapt to every occasion. They are the go-to choice for those who value adaptability as much as aesthetics. Study by certified agency FairlyMade shows that the production of GEN1 emits 6.89kg of CO2, which is on average -78% less compared to an equivalent animal leather sneaker.

    It’s accredited VEGAN by PETA, which  confirms the entirely cruelty-free nature of GEN1, assuring that no animals were harmed or exploited in the making of these sneakers.

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    SEEK AW24 . SEE YOU AT BOOTH C56

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    Just a few more day to kick off this year at SEEK Tradeshow AW24 . You are gonna find us at BOOTH C56 representing our friends at MOEA Sneakers 

    For appointments or further questions please contact us at +49 (0) 178 527 8810 or write us at bardia@supremeagency.de

    SEEK AW24 | JANUARY • 16&17 2024 | STADION BERLIN LUCKENWALDER STR. 4-6 • 10963 BERLIN | | BOOTH C56 |

    TRUE FELLAS . LIFE, HISTORY & CULTURE INTO STREETWEAR

    True Fellas was launched in Dortmund in 2019 by founder Suren with the vision “LIFE, HISTORY & CULTURE INTO STREETWEAR”. After an educational first production where they lost all their start-up capital, they decided to start from scratch and focus on printing blanks.

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    True Fellas gained their first significant attention in 2020 with their tee “TRUST ME MOM I GOT A VISION”, inspired by Travis Scott’s ‘look mom i can fly’.

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    In 2022, they entered into a partnership with the largest German publisher in the sneaker and streetwear sector to increase their professionalism and grow. The common home of Dortmund, similar vibes and visions connected them.

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    A new logo marked the beginning of a new chapter for the brand. In 2023, their focus was on finding a new partner to raise the quality of the products to the highest possible level and become more flexible.

    The kickoff was with the Momentum collection June 23, 2023.

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