FROM
CARROTS
TO JUICY
BRANDS
CARROTS
TO JUICY
BRANDS
"Be in the right place at the right time."
Let us understand how brands work from the top. At Rabbit, we first strive to understand client needs, current market trends, the philosophy behind the brand and how best it can be positioned.
There is considerable research to create create rich, effective and compelling content across digital media.
Next we co-create campaigns and to gain this clean, clear strategy for branding to be deciphered we must remove the unnecessary frills around your brand.
Then we replenish and mineralize your existing brand image as per your goals. We use analytic tools, develop a big juicy digital strategy and plan for all new and existing media usage.
Finally, you are now holding a fresh image that's dipped in the healthy balance of the digital marketing nutrients. But wait, we are not done yet. In fact, we just got started!
The good thing about having a web marketing plan is that it benefits small businesses or big ones alike. You can create the most talked about campaigns and brand experience.
Customers love engaging with your brand and seek information actively. This is why we use our special 'slicing technique' to chop up the target segment to reach a specific community, teamed with insightful media planning and allocating resources for the same.
Each element is pureed and delivered to get the maximum returns and quality. Good puree will ensure that your brand is tastier.
Once your brand reaches this stage, you can be pretty sure that it’s well on its way to becoming a big juicy brand. But we need a face to represent your brand. This is done by conceptualizing a big idea behind it.
We blend in pure creativity (the look and feel) with technology ideas and put it up for precision testing.
What else do we put in the blender? It's all about ensuring a web design that has intuitive User Interface and Experience Design (UI & UX), great visualization, information architecture etc.
An exciting mash up of how your site acts and behaves is created through development tools such as HTML, HTML 5, CSS, CSS 3, jquery, Javascript, PHP tools etc. Whirr, Whirr in the blender and your juicy brand is almost ready. Did we say almost?
Let's make your brand spiky and zesty. Because let's face it you need a broader set of marketing skills that goes beyond creative technology and design. That tangy, orangey thing people call... SEO and SMO.
Everyone's doing it, what's the big deal? Because we understand the connection between site architecture and appropriate use of SEO, PPC landing pages, blogging and generating online leads.
Drive unique traffic to your website, improve search ranking through SEO or use SMO tools like RSS feeds, sharing/like buttons, Twitter, personalized YouTube account, discussion forums, viral marketing, social and professional networking etc.
SMO can increase your web presence and is essential for online reputation management of your company. Now this heady mix is sure to have you coming back for more.
Social Media is cool. Period. And everyone... we mean everyone from Apple to Google is ON it. This is why we are following what's popular, trending so that your brand is updated and resonates with your customers.
Social Media builds rapport and engages your audience. Create word-of-mouth advertising to spread your message. Share it with everyone through 'buzz' marketing and let your business stand out and shine.
If your brand is worth talking about, it gets talked about. That’s why your profile page and posts create firsthand impression of your brand and must be managed and leveraged.
You know what else is cool? Mobile Marketing. Because we are surrounded by a huge market of mobile devices, waiting to break out of marketing silos and be explored. Enhance related advertising touch points such as TVCs, press, blogs through mobile as consumers are never off their mobiles.
Your brand can be personalized, contextual specific and non-intrusive. The bottom line is to create real engagement at all times and any time.