There is inadequate diverse representation in Cycling competition, business, media, and development opportunities. To sustainably grow our industry, we must first build authentic foundations of diversity from within that don’t employ superficial or exploitive solutions. With ears on the ground in these communities, we can provide the education, access, and opportunities that directly address the barriers they face. We will start in North America and expand globally, because this is a global problem.

Cycling has a unique ability to address intersecting areas where specific communities have been long underserved. We look at the basic human need of safety and how to ensure that everyone feels safe riding a bike, whether that be physical safety or psychological safety. We invest in programs that build belongingness in cycling by creating inclusive cycling spaces regardless of gender or ethnicity. We recognize that not everyone has equal access to outdoor experiences whether due to mobility, financial or educational barriers. We believe that everyone deserves to reap the physical, mental and social benefits of safety and belonging in cycling. By investing in cycling in these communities we can begin to address inequalities head on and from multiple fronts.