Leading the Automotive AI Revolution
Leading the
Automotive AI
Revolution
Turn shoppers into buyers, and customers into loyalists, with the auto industry's most advanced AI-powered Customer Lifecycle Management platform.
Personalized engagement
at every stage of the
customer lifecycle.
Impel’s end-to-end customer lifecycle management platform enables auto retailers of all sizes and types to deliver seamless customer experiences at every touchpoint. From the website to the showroom and sales to service, it’s the only AI platform you need to grow your business.
Whether it’s supporting a shopper as they search for the perfect vehicle, scheduling the next service appointment for a customer, or helping a consumer sell or trade-in their vehicle, Impel AI is with you every step of the way.
"In just three months the AI has influenced $3.2MM in revenue"
Jess McQuillan
Central Maine Motors
"It’s just an incredible solution. I think every dealership needs to have it."
Chris Legg
Ourisman Ford
22%
Increase in Showroom
Appointments Set Rate
32x
Return on investment
18%
Increase in Showroom
Appointments Set Rate
$1MM
Vehicle sales Influenced
in 12 Months
"Service AI integrates with our current systems and processes perfectly."
Bryan Newton
Fred Anderson Toyota
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"Mary (Impel AI) is truly the best! I want to start off by saying this is by far one of the best Mercedes dealerships. I was looking to purchase an AMG 63 G Wagon and they were very helpful and guided me throughout the entire process. Truly, they are very kind, and I highly recommend anyone looking to purchase a Mercedes to stop by this dealership. You won't regret it.
Ask for Mary and Raheem the Sales Rep. They are both the best."
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AI-Powered solutions that deliver exceptional customer experiences and better results for every area of your business. All in one platform.
COMMUNICATION
Communications
Increase staff productivity with generative conversational AI that works with your team to deliver white-glove experiences at every customer touchpoint.
MERCHANDISING
Merchandising
Drive shoppers from the screen to the showroom with AI-powered interactive content and immersive experiences that engage and educate.
IMAGING
Imaging
Make your inventory stand out from the crowd with computer vision AI that transforms static vehicle images into showroom-quality digital experiences.
Setting the industry standard for
Enterprise-grade Automotive AI
Purpose built for automotive retailing
Unlike open source LLMs, Impel’s verticalized AI platform was designed specifically for automotive retailing. Powered by state-of-the-art generative AI technology paired with a mix of proprietary models and industry-specific training data, we deliver the auto industry’s most powerful conversational experience.
Optimized for business outcomes and control
Our unique Automotive Optimization Layer leverages proprietary, industry-specific guardrails and controls to drive business outcomes and ensure brand compliance for auto dealers and OEMs. These controls are fully customizable and serve to support individual retailer business practices while guiding LLM responses.
Deep integrations for better performance
Seamless integrations with leading data and system providers (including all major CRMs, DMS platforms, website and inventory feed providers) maximize staff productivity and response accuracy while preventing hallucinations and missteps that are prevalent in generalized LLMs.
Enterprise-grade security
We are certified and fully compliant with all GDPR, TCPA and CCPA regulations. To protect against the growing threat of jailbreaks and unauthorized uses, our AI engine is secured with safeguards for monitoring inputs and restricting responses.
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Unlike open source LLMs, Impel’s verticalized AI platform was designed specifically for automotive retailing. Powered by state-of-the-art generative AI technology paired with a mix of proprietary models and industry-specific training data, we deliver the auto industry’s most powerful conversational experience.
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Our unique Automotive Optimization Layer leverages proprietary, industry-specific guardrails and controls to drive business outcomes and ensure brand compliance for auto dealers and OEMs. These controls are fully customizable and serve to support individual retailer business practices while guiding LLM responses.
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Seamless integrations with leading data and system providers (including all major CRMs, DMS platforms, website and inventory feed providers) maximize staff productivity and response accuracy while preventing hallucinations and missteps that are prevalent in generalized LLMs.
;){kind=icon}
We are certified and fully compliant with all GDPR, TCPA and CCPA regulations. To protect against the growing threat of jailbreaks and unauthorized uses, our AI engine is secured with safeguards for monitoring inputs and restricting responses.
Unmatched scale and impact
For nearly a decade, we’ve been delivering exceptional experiences and better business results for auto retailers around the world. It’s a history of excellence you can count on.
$5.2B
Sales and service revenue influenced by Impel's AI
3B
360° WalkArounds
delivered
16.6B
Feature and option
customer interactions
51
Countries active
Technology that transforms
the way you work
Experience the power of the auto industry’s most advanced AI platform. With Impel at your side, your staff will be more productive than ever before. It’s smart automation for every area of your business — working seamlessly alongside your teams to deliver better customer experiences while generating better results.
FEATURED PRODUCTS
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Sales AI CopilotAI superpower to help your sales and BDC teams convert more leads
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Service AIAutomated outreach and personalized communications for your Service Drive
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Chat AI24/7 Human-like conversational support in your digital showroom
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AI Virtual BoothComputer vision AI that delivers an authentic photo booth experience
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360° WalkaroundsInteractive digital experiences that put shoppers in the driver’s seat
Seamlessly integrates with yourexisting systems and partners
