Orchestration is a technique to return the value created by processing a data network.
Xiaomi and Motorol created hubs in the network by avoiding supply chain cost.
Small retailers see only the immediate link in their Supply chains.
ORXRA captures value at different positions in the Supply Chain. This will help small retailers drop price at different positions in the product network.
Reference Papers:
Identity and search in social networks - Duncan J. Watts, Peter Sheridan Dodds, and M. E. J. Newman
Smart Business Networks - Eric van Heck and Peter Vervest
The Use of Knowledge in Society - Freidrich Hayek
