Disney and Pixar invite Canadians to visit the inside of Riley’s mind
An interactive activation inspired by the upcoming movie Inside Out 2 will be open in a mall in Etobicoke.
The espnW Summit highlighted the opportunities of women’s pro sports
It’s time for advertisers to approach female athletics the same way they handle men’s sport sponsorships.
Air Canada renews partnership with Canada’s Olympic and Paralympic teams
The partnership, which began in 1988, is set to cover all games until 2030.
Heineken celebrates soccer fans to strengthen their loyalty to the brand
The brand’s latest campaign includes TV and online video advertising, as well as billboards and posters in Toronto.
Vividata partners with Optable to simplify managing audiences
This collaboration gives advertisers the power to use enriched data for targeting and campaign activation.
The Nation Network cue video podcast with former Sportsnet hosts
Will Lou and Alex Wong are launching a new source for all things Canadian basketball.
More Ontario school boards join lawsuit against social networks
The plaintiffs alleges that TikTok, Snapchat, Instagram and Facebook disrupt students’ learning.
Fuel Digital adds three sites to its auto inventory
With the expansion, the company now reaches more than 1.5 million unique monthly visitors with its automotive vertical.
Spotted! Cheetos brings its hockey glove statue to Edmonton
PepsiCo had already placed the sculpture in Toronto earlier this year for the NHL All-Star Game weekend.
Havas Media named media AOR for credit union Vancity
The agency will handle media planning and buying, with a focus on the British Columbia region.
Digital and traditional media spend show YoY increases in April
The only traditional media to see growth was radio and linear TV, which recovered from last year’s decline.
Postmedia sells three Manitoba newspapers
The Winnipeg Sun, The Graphic Leader, and Kenora Miner & News are being sold to Manitoba-based Klein Group.
Jose Bautista is back for Mary Brown’s Chicken
The former Blue Jay has signed a multi-year sponsorship deal with the Canadian QSR, which is already the official chicken restaurant of the team
Pizza Hut aims to enter into the burger market (for a limited time)
The brand is rolling out a 360-degree campaign to position its new product and reach a younger demo.
Media check-in: Samantha Kelley widens her scope
The CEO of Touché Canada and OMG Montreal has been working to keep the agencies on top of evolving technology.
