Dione Song on Love, Bonito: ‘Not just clothes, we sell empowerment, confidence ...
At Campaign’s flagship event, Love, Bonito's chief executive shares her winning ...
.png&h=268&w=401&q=100&v=20170226&c=1)
1 day ago
Dione Song on Love, Bonito: ‘Not just clothes, we sell empowerment, confidence ...
At Campaign’s flagship event, Love, Bonito's chief executive shares her winning strategy: a crystal-clear value proposition, thoughtfulness in design, and seamless omnichannel experience.
1 day ago
Thailand's top 50 consumer brands
See why Shopee tops the Thai list in 2024 and which brands are challenging to move up the rankings from Campaign's regional research in partnership with Milieu Insight.
.png&h=268&w=401&q=100&v=20170226&c=1)
1 day ago
DDB Hong Kong wins Tiger Brokers pitch
Following a competitive pitch, DDB will handle a comprehensive communications, strategy and creative mandate for the trading platform in Hong Kong.
2 days ago
GroupM restructures in Hong Kong, senior leaders exit
The departures are linked to GroupM’s ongoing ‘synergy project’ under GroupM CEO Christian Juhl's remit, announced last year. Additionally, a new chief executive has been appointed in Taiwan.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
2 days ago
Grab integrates OpenAI technology into its platform
Aside from making an impact on accessibility, customer support, and mapping, OpenAI's generative AI technology has the potential to impact Grab's advertising tools like retail media.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
2 days ago
Creative Minds: Imogen Wetzell Ramsey on quitting architecture and finding love ...
The “excitable, emotional and energetic” creative dreams of a Sicilian town, a vino voyage and hopes her bucket list is not just a pipedream.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
1 day ago
Publicis wins vote for Arthur Sadoun to head single ...
Maurice Lévy says it was a “total absurdity” for proxy advisers to oppose Sadoun's combined role as chair and CEO on new unitary board.
1 day ago
How being upfront about my epilepsy helped my life ...
That National Epilepsy Week and Mental Health Awareness Week coincide in May makes sense to the chief engagement and growth officer at GroupM. For Grosvenor, living with epilepsy is inextricably linked to her mental health.
.jpeg&h=268&w=401&q=100&v=20170226&c=1)
2 days ago
Engagement grew on X despite controversy, research ...
Peak engagement on X (formerly Twitter) increased last year, despite some brands choosing to limit their social strategies on the social media platform, according to new data.
2 days ago
Queer Ad Folk: Don’t say nothing for fear of ...
Adam Patel, head of account management at Adam & Eve/DDB, on how to drive change in agencies and why queer-focused work should not be confined to June.
3 days ago
Pride 2024: A call for more courageous allies
If businesses want to be allies of the LGBTQ+ community, they should act like they mean it, says Howard Pulchin-Ramos.
2 days ago
Should adland take Mark Read’s deepfake as a ...
Industry experts call for collaboration and a focus on human relationships amid the rise of deepfake scams and fake information.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
4 days ago
Toyota set to end $600 million Olympic sponsorship deal
The Japanese giant is seeking to end its nine-year tenure with the Games, after becoming the first automaker in the world to sign a top-tier sponsorship contract in 2015.
.jpeg&h=268&w=401&q=100&v=20170226&c=1)
4 days ago
Not dead yet: Is it time for brands to invest more ...
Age should be seen as a creative asset, not a hindrance to new thinking, Hot Pickle's Rupert Pick writes.
.jpeg&h=268&w=401&q=100&v=20170226&c=1)
4 days ago
Gary Vaynerchuk: 'We stink at today'
The advertising industry spends too much time looking to the future and romanticising the past, he tells Campaign.
Agency Report Cards 2023
The Information
1 day ago
Agency Report Card 2023: Mindshare
Winning the Maruti Suzuki account in India and regaining Unilever ANZ after eight years was a coup for Mindshare, but they couldn't quite hold on to their crown as the top revenue generator in APAC.
The Information
3 days ago
Agency Report Card 2023: McCann Worldgroup
In 2023, McCann Worldgroup saw leadership shakeups, stronger business performance and diversification across Asian markets, balancing organic and new business growth.
3 days ago
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
The Information
4 days ago
Agency Report Card 2023: M&C Saatchi
After a year marked by volatility, significant leadership change, and agency consolidations, M&C Saatchi should be poised for a comeback in 2024—or so we hope.
People to watch
May 16, 2024
APAC Power List 2024: The power players shaping the ...
Here is the definitive list of Asia-Pacific’s marketing elite, as chosen by the editorial team at Campaign Asia-Pacific.
Feb 21, 2024
Women to Watch Greater China 2024
Campaign unveils its fourth iteration of 15 outstanding and inspiring female talents shaping the marketing and communications industry across Greater China.
Nov 21, 2023
40 Under 40 2023: Top-tier marketing talent ...
Spotlighting this year’s standout marcomms leaders, representing a diverse range of markets and industries, here is the 40 Under 40 class of 2023.
Oct 25, 2023
Women to Watch Asia Pacific 2023: The marcomms ...
Meet the 30 inspiring women from various marcomms domains in Asia Pacific, advancing the industry with their expertise and impact. They are the Women to Watch 2023.
The Work
3 days ago
Let's talk about sexual consent
Because breaking barriers, keeping an open dialogue, learning, understanding, and talking about consent can’t wait.
.png&h=268&w=401&q=100&v=20170226&c=1)
May 27, 2024
From teeth to golf balls: What not to flush
This Sydney Water campaign is a witty take on anyone who needs a reminder that only pee, poo and paper should go down the loo.
4 days ago
Sirona tackles menstrual taboos with #TheBloodyConversation campaign
The campaign urges open and unfiltered dialogue on menstruation by dismantling the stigma surrounding periods, particularly among men.
.png&h=268&w=401&q=100&v=20170226&c=1)
May 23, 2024
Mercedes-Benz shifts into high gear on the world's largest LED stage
Watch the campaign to decide if it is a dazzling display or a dim disappointment.
The Information
May 22, 2024
Samsung unveils its 'new era of AI TV' in immersive ad
Global campaign was created by BBH Singapore.
Focus
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Empowering business transformation with Publicis Groupe
Technology is constantly evolving and continues to disrupt the digital landscape. In this fast-paced environment, companies are challenged to push the boundaries to maintain their competitive edge and deliver business impact. In this series, Campaign Asia-Pacific partners with Publicis Groupe to explore how the Groupe is leveraging its innovative and technological capabilities to empower business transformation for its clients.
Tag: Content everywhere, all at once
Content is everywhere and anywhere, across every touchpoint. Whether you’re trying to build your brand messaging or spark action from your customers, delivering consistent, high-quality content and experiences to your consumers is an increasingly tall order. In this series, Campaign Asia-Pacific partners with Tag to explore how brands can tap into content engines to drive success, diving into key areas of focus like omnichannel marketing, sustainability, and the creator economy, all with a view to the future.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Lead with Authenticity
Lead with Authenticity is a content series about the importance of authenticity in today’s saturated digital advertising landscape. In partnership with ad verification pioneer DoubleVerify, Campaign Asia-Pacific will explore the latest developments and cutting-edge solutions within the digital advertising ecosystem, and how authenticity is the bedrock for quality, performance, and growth for brands and agencies alike.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
May 14, 2024
Campaign360 2024 Singapore
Campaign360 returns on 14-15 May 2024 in Singapore! The event will explore the strategies, tools, and know-how to help Asia’s marketers continue to “power through the disruption”.
Apr 11, 2024
Event Marketing Awards 2024
Entering its 8th year, our annual Awards continue to honour innovative leading event & marketing professionals who have delivered unique and impactful experiences.
+300x265.png&h=268&w=401&q=100&v=20170226&c=1)
Apr 25, 2024
Digital Media Awards 2024
Celebrate outstanding digital marketing ideas and work, honour innovative industry leaders, and recognise exceptional organisations that facilitated the growth of digital marketing in the Greater China region.
May 14, 2024
Women Leading Change Awards 2024
Honouring remarkable women who promote diversity, inclusion, and equality.
PARTNER CONTENT
PROMOTED
3 days ago
How Microsoft Advertising is harnessing its legacy ...
Microsoft Advertising is uniquely positioned to address the biggest challenges facing marketers today with a robust suite of solutions, by combining its impressive legacy in technology, with its leading-edge competence in generative AI.
PROMOTED
May 21, 2024
The future engine: Embracing the opportunities and ...
How the content engine’s holistic, agile, and flexible approach is key to future-proofing brands.
.png&h=268&w=401&q=100&v=20170226&c=1)
PROMOTED
May 20, 2024
TikTok Ad Awards 2024 honours the best ad campaigns ...
The inaugural awards programme is aimed at celebrating the best TikTok campaigns in Southeast Asia— all of which showcase boundless creativity.
PROMOTED
May 10, 2024
How to optimise your investments in Asia’s complex ...
Even as marketers in Asia tap into the vast reach and clout of social media influencers, R3’s Shufen Goh has a few guidelines to make the most of these relationships.
Most Read
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
BY PR NEWSWIRE