Marketing Week | marketing news, opinion, trends and jobs

Web Name: Marketing Week | marketing news, opinion, trends and jobs






How the coronavirus crisis is impacting digital transformation Report Digital transformation and coronavirus 1. Introduction Little more than a month ago, it seemed as though the effects of the coronavirus, while severe, would be temporary, with the worst of the impact experienced by those living in China and the surrounding countries. Now, we all know just how erroneous that assumption was. It s not an exaggeration to say the [ ] Find out more The opportunities and challenges of remote working Report Effective remote working for marketers 1. Introduction Due to the Covid-19 outbreak, an increasing number of organisations are ordering their workforces to work from home for the foreseeable future, meaning many businesses and teams are facing new and unprecedented challenges. Econsultancy has created this Best Practice Guide to provide marketers with the essential techniques to empower successful and powerful remote [ ] Find out more How marketers can adapt to the new marketing landscape Report The essential skills of the modern marketer 1. Foreword When I ask senior marketers to tell me what marketing framework they are most familiar with, they often suggest the 4Ps (Product, Price, Place and Promotion). This model was first published in 1960 by American marketing professor Edmund Jerome McCarthy in his bookBasic Marketing: A Managerial Approach. This was in an era of [ ] Find out more 1 Comment Analysis Uncategorized Direct Line s Mark Evans on redundancy Sarah Vizard In the third episode of Marketing Week’s new podcast series, Direct Line s marketing boss Mark Evans talks us through his experience of redundancy and offers some support and advice for those who may be going through it now. Analysis Uncategorized Mieke Evans and Michael Stephens on mental health Charlotte Rogers In the fourth episode of Marketing Week’s new podcast series, former London Sport marketing director Mieke Evans and former head of creative and design at Virgin Atlantic, Michael Stephens, discuss how to nurture your mental health in the age of Covid-19.Xeim Limited, Registered in England and Wales with number 05243851Registered office at Floor M, 10 York Road, London, SE1 7ND

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Marketing Week is a UK-based website covering the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry.

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