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Article

Why benchmark your business?

Rather than being a pointless exercise in data analysis, benchmarking can help you to identify areas where you can make changes and make your firm more profitable.

Online marketing

Article

How to write effective email newsletters

Do your customers read your email newsletters? Are they bringing in business or turning people off? Find out how to improve your email marketing.

Social media

Article

Get started with Twitter in your business

Twitter should not be used simply to broadcast sales messages all day, but often it can drive sales. Find out how to start using Twitter for business.

Media advertising

FAQs

Writing an advertisement FAQs

Make sure you know exactly what you want the reader to do as a result of seeing your advertisement - these FAQs will help you get it right.

Customer care

Article

Customer care for small businesses

Customer care should be at the heart of your business if you want to build customer loyalty and bring in new business. Edwina Hughes explains.

Sales

Article

Create an effective networking strategy

Networking can help you generate new sales leads, deepen connections with existing contacts and learn useful information about your markets.

Market research

Article

Checklist for customer satisfaction

Retaining customers is cheaper than finding new ones. Customers become repeat purchasers because they like your product and appreciate your service.

Direct marketing

Article

How to learn from your marketing mistakes

It’s not easy marketing any business. You have to take risks and sometimes they don’t pay off. But your mistakes can provide valuable lessons.

Exhibitions and events

Article

Dos and don'ts when exhibiting

There are some definite dos and don'ts when it comes to exhibiting at a business exhibition, trade event or consumer show - follow these expert tips to make the most of your investment.

PR

Article

Planning your PR and content marketing FAQs

18 FAQs explaining how to plan your PR and content marketing to publicise your business in newspapers and magazines and on websites, TV and radio