BizReport - News & Insight for Online Marketers

Time 2021-11-08 12:06:28

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Sunday, November 7, 2021

Mobile Marketing

Study identifies connection between fast foodies and mobile gamers

There may be a connection between consumers who play mobile games and who eat fast food. Quick-serve Restaurants (QSR) have seen a strong rebound since the beginning of the pandemic when many had to shutter their doors and drive-up windows because of quarantine orders and consumers' reduced budgets. That is a key takeaway from new AdColony data which shows that now that pandemic restrictions are lifting consumers are returning to QSRs faster than they are returning to many sit-down eateries. >>

Advertising

Study finds API vulnerabilities continuing issue for digital brands

Weak APIs are a continuing issue for brands in the digital space. That is a key takeaway from new Akamai Data. Researchers with the API: The Attack Surface that Connects Us All report found 11 billion attempted digital attacks from January 2020 through June 2021, with nearly half of those attempted SQLi attacks (6.2 billion). >>

Email Marketing

Top 4 tips to grow your email list

For email marketers organic growth is typically seen as longer-term capturing of consumers' attention. But growing an email list has never been harder - between social channels, ecommerce channels, entertainment channels the online space continues to distract peoples' attention. Here are 4 tips to growth your email list during this busy holiday season. >>

Search Marketing

Reports: Online listing views up, but so is review fraud

Consumers are easing farther out of their pandemic bubble every day, but before they head out they're looking to search engines for help. According to data out from Rio SEO there is a 62% YoY increase in traffic to Google Listings as shoppers look for local stores and other business information. >>

Ecommerce

How to create an experiential retail setting

The most innovative retailers are turning to experiences to build and deepen relationships with their customers. Experts call this "experiential retail" - and it can range from high volume live in-store events (like Lululemon's free yoga classes) to personalized shopping services to fully immersive store experiences (like DICK'S House of Sport) and everything in between. Here's what merchants need to know to create a strong experiential setting. >>

Internet

Report: API expansion continues to soar

It isn't just the retail sector that has been pushed digital since the beginning of the pandemic. Businesses across the spectrum, from small and mid-range to global power houses, have pushed more of their work into the digital space causing a large uptick in the usage of APIs.>>

Content Marketing

The Ins and Outs of Content Recommendation

One of the fastest-growing segments of digital advertising is content recommendation. We've known for years that content is king. Content recommendation enables marketers to effectively distribute their content across the Internet. Market leaders Taboola and Outbrain recently went public and #3 Revcontent was recently acquired, so Wall Street believes in content recommendation no less than Madison Avenue. That said, the content recommendation market operates differently than other advertising segments like video or display. >>

Internet Marketing 101

Tips for Purchasing Commercial Outdoor Furniture Online

Learn about the main considerations for online purchasing. >>

Internet Marketing 101

4 levels of learner engagement in your corporate training

In today's rapidly evolving corporate world, retaining top talent is a challenge for most organizations. >>

Mobile Marketing

Expert: What Google's lowering of App Store fees portends

Last week came news that Google would lower service fees within its App Store. The move, which will impact publishers and app developers more than consumers could incentivize more apps with in-app purchases and subscriptions. We asked a mobile expert what the move could mean moving forward.>>

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