Audience Dialogue

Time 2020-11-15 08:03:20

Web Name: Audience Dialogue

WebSite: http://www.audiencedialogue.net

ID:116631

Keywords:

Audience,Dialogue,audienceaudiencesmediacommunicationcommunicationsresearchevalu

Description:

The underlyinggoal of Audience Dialogue is to improve people's lives through informedparticipation and successful experience. We try to achieve this through a blendof research, evaluation, and inquiry methods, including analysis of systemperformance data (like how people use a website). Our emphasis is onaction research, interactivity, and user involvement - because we've found thatunless a wide range of stakeholders can reach consensus, a problem is seldomsolved. Our preference is for formative evaluation ("how can this beimproved?") rather than summative ("did that project work?"). We like to workwith our clients, rather than for them, helping to build their capacity tosolve their own problems.Thishome or index page presents some of our services in the left column below, newsand articles we have published (including links to our newsletter) in rightcolumn, and help stuff at the bottom of the page.This web sitehas useful and we hope accessible information for communicators of all kinds:broadcasters, publishers, NGOs, arts groups, webmasters, educators...anybodywho's interested in using research-based methods (evidence) and sound planningof systems and services to make their organizations more effective. Indeed,that applies to any type of organization including commercial ones.We especiallywelcome visitors from developing countries, so we have tried to make this website easily accessible - even if you have a slow internet connection or an oldcomputer. To help people whose first language is not English we try to write ina way that's easily understood, avoiding technical jargon and culturalassumptions. If you would you like practical hands-on learning and skills in audience research and marketing then we can construct a training course to help you. Courses can be conducted in a classroom setting or online if you prefer, group and individual. Have a look at an outline of the course we conducted for community radio stations in Nepal. We also runcoursesin simple evaluation methods: how to collect relevant data, and how to use it well. Unique books for media development We offer two very unique and valuable books upon which our courses are based that are used by media and agencies worldwide.You may prefer to buy one or both our books and learn by yourself (self-directed) or share it with others in your organization. Click on the links below to learn more and buy if you choose, just $20 plus delivery for each. Know your Audience - A Practical Guide to Media Research Participative Marketing for Local Radio Both books are being updated and revised in 2013, but if you buy the current edition you get the update version free. General or specific advice on a project or resource (ie reports) We can maximise the quality of outcomes of your marketing or business project, understand why a strategy or resource is not achieving desired results and minimise project risk. We have substantial (20+ years) commercial experience and unique methodologies to assist your research project, website, marketing strategy and business model. This includes evaluative reports on websites and websites-in-progress, identifying opportunities and issues, and avoiding costly re-work. A project we have assisted below. Just contact us for a no-obligation discussion or email exchange. Design and implementation Services We can provide hands-on expert design, development, implementation and maintenance of your research, marketing, evaluation or web project (example below), just ask us toadvise or quote. This includes systems tocapture and monitor feedbackand customer satisfaction. Why? Because in our experience aone-off survey is not enough to keep an organization in touch with its customers or audience. Setting up a dialogue system is vital. We help with that. A key area is to help organizations better understand their various and diverse stakeholders. We design, execute and report on what organizational stakeholders know, think and feel about the organization and what it could do or do better to meet their needs and develop a stronger future. An example, for a womens organisation (below) we undertook the following tasks (most of which had never been done before) then produced a report with insights and recommendations: (random) survey of young women who are not involved with the organization to learn abouttheir awareness of it, priorities and issues, groups they're involved in and related matters. A formal survey of organization members, with a bias to younger members, conducted via the open-source onlinesurvey service Limequery, to learn about their experiences and views of the organization and extract ideas andcomments to specific items including proposed programs. A group discussion with important organisational stakeholders/sponsors tounderstand what consensus exists with respect to issues for young women and what needs to bedone or done better by the organization to address. The outcome was a list of statements that moststakeholders agreed with. An in-depth discussion between the organizationand a select group of influential motivated organisational stakeholders/sponsorsabout specific strategies/service ideas, to help resolve priorities, feasibilities and requiredactions. Analysis of suggestions, comments (content) and other data received by the organization that sheds lighton what stakeholders think and feel about the entity, such as via phone calls, emails, websitevisitation (statistics) and drop-ins (who/about what), aim being to identify patterns/themes. *Quick links to popular topics/requests* Are you interested in learning how to doaudience research, if so we suggest you review the chapters of our unique bookKnow Your Audience. You can also freely download a copy of our book Quick Guide to Audience Research to give you a managers (and summary) view of audience research. If you need more detail then come back to this website or check/buyKnow Your Audience. A common request is how to best write a survey orresearch report, if this interests you click on these pagesSurvey Report/Survey Report Sample Do you manage a community or local radio station and would like to promote your station more effectively in the community and increase its income? If so visit our resources onparticipative marketing for local radio. Are you a new (or even an existing) venture seeking to develop a viablebusiness modela way to scope how your business is to work and make money? Our well-rated page on this subject may help you, clickbusiness models. If you are a student and want to develop a record of your learning experience, then our page onlearning journalsalso calledreflective journalscould be helpful. Have you undertakenqualitative researchand/or have lots of content (text, words) to interpret, if so then our tips oncontent analysismay be useful. We also have information onqualitative research software. Wanting to anticipate and plan for the future? Our resources onfutures inquiry, usingscenario planningand related methods may help you. Trust these links save you time. If you cannot find an answer to your question, a solution to your problem or the topic that you need to know more about, then pleasecontact usor complete our pop up survey, and we will try to help as soon as we possible. We normally answer requests within 48 hours. Latest edition of our newsletter (released December 2013) is now available for reading. The newsletter addresses the value of situation analyses and marketing planning for community radio, and introduces a useful new health-assessment (radio) toolkit developed by Open Society Initiative of South African and Wits Radio Academy. Click here to access it on the web, you can subscribe to receive future editions. Click on our Facebook connect buttons to check our Facebook page and talk about topics of interest. Community radio needs a viable business model A key conclusion of a published journal report onmodels/approaches to the management of six African community radio stations is copied below: "The third issue investigated in the article relates to the question of convergence of ICTsand community radios. The article has argued that the extant lack of coherent and comprehensive financial sustainability mechanisms threaten the survival of community radiostations (especially those that are relatively independent and do not operate under anydevelopment organisation) as well as the integration of ICTs (such as computers, Internetand mobile phones). To discuss the convergence of community radio and ICTs therefore requires a comprehensive and honest conversation about the relevant business models thatare going to financially sustain their use within the stations. There is no point buying a newcomputer for a station that will not have enough money to hire someone to repair it whenit has broken down. There is no point connecting this computer to the Internet when threemonths down the line the connection is going to be cut off for non-payment of bills." Link to the report here. This finding is no surprise to Audience Dialogue, a good starting point to improve financial sustainability are our resources on marketing and business models. People Meters We are researching the development of personalised people meters for the measurement of radio listening and for other media consumption. If you are interested in this topic please visit our new page on people meters. Community Score Cards A Community Score Cardis a community-based participatory tool used for holding local authorities accountable for providing quality services in areas like health, agriculture and education. Click here to learn more via the video, that describes and discusses the different stages of using the tool with actual examples from Nepal. New ways to understand radio listener behaviour We are keen to track the continuing efforts of UK radioaudience measurement body Rajar with its radio listener panel (in London, panel size 350) research that uses IpsosMediaCell technology to capture radio broadcasts through software downloaded to smart mobile phones. The technology is a form of passive audience measurement. The mobile phonesoftware listens for codes inserted by a radio station at the point of transmission. These ‘digital fingerprints’ are inaudible to the human ear and identify the station, platform and time a respondent is listening. As we comment on, 'hearing' and 'listening' to the radio is not the same thing, there can be major differences in audience size depending on how you measure this (ie passive or background v active listening). Rajar wants to learn the technology value in delivering additional listener behaviour and audience diagnostics, in particular,detailed analyses of audience behaviour at a more granular level and over time. This is a very welcome development - one that we think is very much needed as listening audiences become more dynamic and multi-faceted, and will be relevant also for media in the developing world as smart phone ownership increases rapidly. We will cover the results along with other new methods/technologies on our radio audience measurement page progressively during the year. Effective qualitative data analysis The main issue people have had in using qualitative research is that there hasn't been a good and easy way to analyze the data so that it can be summarized properly in reports. There is now some good software (Nvivo, for example, refer also our page on qualitative research software, which we'll update soon too), that can analyze qualitative data. An article by Gery Ryan and H. Russell Bernard explains some simple ways to analyze qualitative data by identifying themes, click here to read it on an external website. It complements our contents on qualitative data analysis. Thanks to Sara Hill for referring this to me. Participative Marketing for Local Radio used in Uganda Our unique resource book Participative Marketing for Local Radio is used by media worldwide including community radios in Uganda. Below is an active user Ojok Moses Ricky who is a proponent for improving radio development and sustainability especially in northern Uganda, a topic we featured in a recent newsletter. If you would like to browse the contents of the book, read some parts of it or buy a copy then please visit the book webpage. A revised and updated electronic version of the book will be available by March 2013 for just $20. Techniques is the largest section of our website. It focuses on practical methods forresearch and planning. Tools The Tools section describes the tools available for communications research, evaluation and planning. These are tools for working with words, numbers, and software, and include links to useful websites, glossaries of technical terms, reviews of research software, and notes onwriting global Englishandonline translation. Cases and examples The cases section is in a different style: mostly narrative. Here you can find 30-odd stories about some of our most interesting research projects, Also, amusing tales about projects that didn't turn out as we expected. For an overview of all the pages on this site, see oursite map. Also, you can search this site for a particular word or phrase. Moreabout us, and ourprivacy policy. We always welcome feedback. If anything on this site is unclear or confusing, please let us know, and we'll fix it. If you have any questions or comments, we'd be pleased to hear from you. We try to answer the same day.How to contact us. img height="1" width="1" alt="" src="http://e0.extreme-dm.com/s9.g?login=audial amp;j=n amp;jv=n"/

TAGS:Audience Dialogue audienceaudiencesmediacommunicationcommunicationsresearchevalu

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Audience Dialogue: methods, tools, techniques, and ideas, for media research and evaluating communication.

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