Search Engine Marketing Professionals Organization - SEMPO

Time 2020-07-05 21:02:59

Web Name: Search Engine Marketing Professionals Organization - SEMPO

WebSite: http://www.sempo.org

ID:20182

Keywords:

Marketing,Engine,Search,

Description:

Search is ChangingSearch is an ever-changing landscape. For many of us, that s what we love about it! Over the past decade our roles as search marketers have become multi-disciplined to include copywriting, analytics, coding, link building, social media, and much more. Whether organic or biddable the industry has branched out into different specialties while still remaining the foundational tool for all digital marketers to have in their toolbox.And SEMPO has changed over the past decade as well; doing its best to recognize new channels, platforms and specialized approaches. SEMPO has welcomed members from around the world and made great friends and supporters along the way.At SEMPO events, we ve found one common trend: In the heart of every search marketer a passion for data-driven performance marketing and search analytics.2020 Will be a Huge Year for Data/Machine Learning/AI As we embrace this new decade, we embrace the huge effect that these technologies will have on the search industry/community. We ve noticed more and more that data, analytics, performance measurement, and search marketing work together in tandem, with the lines becoming blurry or non-existent depending on the size of the organization.Exciting News About Your MembershipDuring the last few years there hasn’t been much growth in personal memberships and even a slight decline in corporate membership and sponsorships. That being the case, the SEMPO Board of Directors have arrived at a point where it has to make some tough, but forward-thinking decisions about how to best serve our membership base. To that end, we’re excited to share with you that we ve found a solution where we can offer you MORE for your membership dues and introduce you to an amazing community of smart data-driven pros which we already have a symbiotic relationship with the Digital Analytics Association.About the Digital Analytics Association (DAA)Our friends at the Digital Analytics Association (DAA) have been working their butts off to grow a solid organization that s providing value to its members with local events, online events, mentorship programs, certifications, and more. Members also have access to the DAA Community and their Member Open Forum, a private channel where they can talk all things digital with a community of like-minded professionals. They re a thriving organization that has graciously offered to provide DAA memberships for all SEMPO members for all of 2020, while also creating a search-focused special-interest group (SIG) in the DAA Community to accommodate and integrate SEMPO members into this thriving community.Fear not: You ll still have many similar benefits with the DAA that you did with your SEMPO membership local events in select cities (AKA SEMPO Cities), online webinars, and networking options but with the additional benefit of mentorship programs, a larger community, an active slack channel, and more. Read more about the DAA Membership benefits here.A very sincere THANK YOUYou have been a huge part of supporting the search marketing community. SEMPO could not have been created and been as present and recognizable without the enthusiasm and passion its members have for the industry and for the organization. So, we, the board of directors look forward to continuing to work with you to grow an essential new area of expertise within the DAA. We’re all committed to remaining in our current roles representing the membership of the new group and that of the industry itself.Your direct contact with DAA during the transition is: membership@digitalanalyticsassociation.orgFeeling nostalgic? Check out SEMPO s day ringing the opening bell at NASDAQ in 2008.Sincerely, on behalf of SEMPOMike Corak PresidentMike Grehan ChairMichael Bonfils VP of MarketingMarc Engelsman VP of ResearchCorey Morris VP of SEMPO CitiesCristie Reed Treasurer, VP of EducationTanya Wigmore VP of Membership SponsorshipStephan Bajaio Board MemberChris Boggs Board MemberMichael Gullaksen Board MemberLuis Navarrete Gomez Board MemberBill Leake Board MemberMike Moran Board MemberChris Morgan Board MemberChristi Olson Board Member

TAGS:Marketing Engine Search 

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SEMPO is a non-profit professional association working worldwide to increase awareness and promote the value of Search Engine Marketing worldwide.

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