PR Week. The leading source of news, insight and analysis on the Public Relations Industry

Web Name: PR Week. The leading source of news, insight and analysis on the Public Relations Industry






Consumers in the region are expressing scepticism about brands promoting their purpose-driven agendas to sell products, according to WE’s new study. A BBC study shows that leaders in Hong Kong, Singapore and Australia have become increasingly conscious about trustworthiness and misinformation when sharing news. In China, consumers gain emotional or physical self-actualisation from brands and for the country's youth, symbols are both a continuum of ideas and history as well as being completely of the now. Companies may fear or police employee activism on social media, but employees can be a company’s biggest influencer. Vaccine makers should align around convincing the world to get more and more people vaccinated, even if it’s not their own vaccine, says one prominent ad exec.

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