Home - ASA | CAP

Time 2020-11-14 18:04:07

Web Name: Home - ASA | CAP

WebSite: http://www.cap.org.uk

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Learn more about our Press Team and how to sign up to gain access to embargoed rulings. Our rulings are a transparent record of our policy on what is and isn t acceptable in ads.AdviceOnline AdviceOnline entries provide guidance on interpreting the UK Code of Non-broadcast Advertising and Direct Promotional Marketing. Helpful information on the advertising rules and examples of previously published ASA rulings based upon topics, issues and media channels. We're consulting on changes to the rules around gambling ads to further limit their appeal to young and vulnerable people. We've put out a statement in light of recent enquiries we've received about ads showing behaviours that breach current Covid-19 guidelines. We've launched a new Scam Ad Alert system to better protect consumers, as well as an ad reporting tool to help us act quickly. The national lockdown has posed a challenge to businesses, consumers, and regulators. We said early on we would adapt our regulatory approach to ensure our work was as effective as possible to keep the public safe. We can now offer an update on the ad trends during lockdown. Our 2019 Annual Report gives an overview of the record-setting year the ASA and CAP had, but more importantly it tells the stories of how we're using technology for good. We've published our latest report, tracking how often and for how long children are seeing TV ads for alcohol and gambling products. Who we are and what we do The Advertising Standards Authority (ASA) is the UK s independent regulator of advertising across all media. We apply the Advertising Codes, which are written by the Committees of Advertising Practice (CAP).Learnmore Popular advice & resources Having an ad banned by the ASA can be costly. At CAP we want you to produce successful campaigns that also follow the rules. That s why we offer a wide range of advice services to support you: The Advertising Standards Authority Ltd. (trading as ASA), registered in England and Wales, Registered Number 0733214The Advertising Standards Authority (Broadcast) Ltd. (trading as ASAB), registered in England and Wales, Registered Number 5130991The Committee of Advertising Practice Ltd. (CAP), registered in England and Wales, Registered Number 8310744The Broadcast Committee of Advertising Practice Ltd. (BCAP), registered in England and Wales, Registered Number 5126412All companies listed are registered at: Castle House, 37-45 Paul Street, London, EC2A 4LS [view on map]Tel: 020 7492 2222Clickherefor FAQs and to submit an enquiry. Get updates, handy hints, and insightful advice direct from the experts who write the advertising rules. Sign up to our newsletters.

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The Advertising Standards Authority (ASA) is UK's regulator of advertising. We apply the Ad Codes, written by the Committees of Advertising Practice (CAP).

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