Wyng Privacy-First Personalization Platform, Built on Zero-Party Data

Time 2021-05-22 21:14:03

Web Name: Wyng Privacy-First Personalization Platform, Built on Zero-Party Data

WebSite: http://www.wyng.com

ID:178383

Keywords:

Personalization,Platform,First,

Description:

Unify and activate zero-party data to deliver experiences that are always welcome, relevant and compliant Zero-party data (ZPD) is all of the consent-based, personal context data that your customers share with you (and keep up-to-date) in order to improve their experience with your brand. Give customers transparencyand control over their profiles — and build trust Unify ZPD from all your sources into ZPD profilesIntegrate your existing sources — product finder quizzes, surveys, opt-in forms, loyalty program, email preference center, etc.Also use Wyng to easily source ZPD — create experiences that ask customers for personal context data and consent, and provide a benefit in exchange.All sources automatically enrich your customers' ZPD profiles. Give customers transparency control over their profilesPrivacy-first personalization is built from the ground up on zero-party data. Customer PortalCustomers keep their profiles up-to-date via a secure portal on your website or app Real-time Segments Create and activate segments based on ZPD joined with first-party data sets Activate ZPD to personalize customer experiencesShow content, products, and offers that are most relevant to each customer or segment.Activate ZPD across addressable channels, using your existing marketing tools.Also use Wyng to personalize experiences in real time — using ZPD and machine learning, we automatically insert the most relevant experiences at key moments of engagement on your website, app, and emails. Zero-party data APIGet data in out easily and securely, and leverage specialized ZPD processing and automation to connect ZPD to all of your teams and tools. Consent-based zero-party data and privacy by design principles are at the core of the Wyng platform, and we are committed to strict data privacy, security and regulatory compliance. Wyng has over 250 customers, including 61 of the 100 Forbes’ "World’s Most Valuable Brands" Privacy-first personalizationUse ZPD for marketing that's always welcome, relevant, and compliant.Read blog post ZPD microexperiencesSee how brands source zero-party data on their digital channels.Read blog post Guided selling quizzesGuide each customer to the right product for their needs.Read blog post Subscribe for exclusive content, news and analysis from Wyng. See our Privacy Policy for details. Privacy Overview This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience. Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

TAGS:Personalization Platform First 

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Wyng is the leading privacy-first personalization platform. Built on a zero-party data API and privacy by design principles, Wyng makes it easy for marketers to deliver customer experiences that are always welcome, relevant, and compliant.

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