Welcome to a two-day long event, which will change your way of thinking about innovation and business.

01/09/16

04/07/16

29/06/16

30/06/16

10/04/16

29/04/16

The regional edition of WCF Davos in Łdź concentrates on Human-Centered Design, Customer Experience, Service Design, Product Design, UX as keys to innovation in business.

No more than 200 decision makers and creative minds unite their experience to talk about the future of services, products and brands.

For the past 6 years The World Communication Forum (#WCFDavos) has become a respected international platform covering different areas of communications: public affairs, media, digital, services, branding, etc. Today WCF is one of the most influential events in the field of communication!

VP Product of Colu, a venture capital funded start-up that uses blockchain technology to help foster economic growth and social development, through the creation local currencies.

Head of Digital Insights at NATO. He provides strategic assessment, analysis and advice regarding the performance and impact of NATO’s Digital communications channels and products.

Chief Digital Officer at AmRest. He previously has held multiple positions within the company, including Marketing Director, Czech Operations Director, KFC Brand President, Managing Director of Starbucks, COO and Central Europe Division President.

Kacper was the first Uber employee in Poland in July 2014. He built the local business of Uber in Poland from the scratch – the app is available today in 9 Polish cities, Poland is the 3rd most important market for Uber in European Union.

As a Design Director at IDEO, Jenn led brand strategy and storytelling work with an equally diverse group of IDEO clients, including Marriott, Mattel, ConAgra, and The National Campaign to Prevent Teen and Unplanned Pregnancy.

Co-founder at the pioneering Huffington Post Twitter Powerhouses Series. Personally has over 900 000 followers on Twitter.

Daria is responsible for brand recognition strategy, corporate identity and promotion of ABBYY products and solutions on the Russian market.

Psycholinguist. He helps companies hone their message. He relies solemnly on cognitive science, neuropsychology and psycholinguistics always putting theory into practice and constantly learning to achieve best results.

Interaction designer and complex systems researcher. Works with psychology, social science and design. Lecturer at the Faculty of Psychology of SWPS University, and at the School of Form, where he is a Co-Founder of CreativeCoding.pl postgraduate studies.

Johan Adda, former Apple UX Architect. A true design fusionist, he has gained a strong global reputation for mixing design, engineering, science and business to build a generalist approach for making sense of complex problems.

He initiated the launch of InPost parcel lockers, automated terminals enabled the self-service collection of parcels 24/7 from convenient locations, revolutionising both the Central European and international postal, e-commerce and courier markets.

Sylwia joined Abbott, the global healthcare company, in 2013, in her current role as a Country Manager Poland in Abbott Diabetes Care, where she is responsible for the long and short-term planning, comprehensive business strategies, commercial market access activities, human resources and profit loss management.

President at Braster. He brought new energy and ambitious development plans to Braster. Under his leadership, the company has developed a new strategy to create the Braster device, used by women for breast self-examination.

Co-founder at Listonic, the Smart Shopping List is a free app that improves the quality of your grocery shopping by making it easier, faster, and most importantly smarter.

More than 20 years of experience in communication, diplomacy and public affairs make Arturas Jonkus a great font of business knowledge. The CEO of TelcoQ, a company that created a tool to monitor the GSM network.

Maciej K. Król, CEO at Xcity Investment, a company which belongs to Grupa PKP and runs commercial development projects. Expert in the field of investment analysis, particularly real estate investments and restructuring.

Maciej Kubiak, Advocate Partner in LSW Lesnodorski Slusarek and Partners Law Firm. A specialist in the area of intellectual property with particular focus on copyrights, including media, film, press, computer and new technologies law.

Started BXBstudio in 2009, using his experience from job in London, at Norman Foster’s. Since 2014, one of the top 20 young and talented architects of the world, according to the Wallpaper* Magazine.

Anastasia has​ been​ work​ing​ in marketing and advertising ​for over 10 years and ​during this period of time she managed to work her way up from a project leader to a cop​ywriter and a creative director. Since 2011 she is part of Depot WPFs team. Since 2016 Anastasia is the head of the corporate identity department.

Program Director of the WCFs Special Edition in Łódź. Co-founder at THE STORY, design innovation agency.

Responsible for emerging products in Wirtualna Polska Group. Teaches service design at course of User Experience Design in University of Social Studies and Humanities.

In autumn 2007, Hanna Zdanowska was elected a Member of the Polish Parliament and in 2010 - for the position of the Mayor of the City of Lodz. In 2014 she was elected by the Lodz` inhabitants for a second term.

Co-founder and Program Director of World Communication Forum in Davos. President at the WCFA association.

Director of User Experience Design. Most recently, Willy led design for Milk Music, Samsungs new multi-device streaming radio app. Prior to Samsung, Willy led large-scale, global redesigns for PayPal, Intuit, eBay, AOL, and numerous start-ups in Silicon Valley.

Chief Revenue Officer at Brand24 Internet Monitoring, with over 10 years experience in building and maintaining succesfull business development strategies worldwide.

PR Team Leader and former spokesperson in Italy at TripAdvisor.com. Former Head of Media Relations at Borsa Italiana, the Italian Stock Exchange.

Vice president at Legia Warsaw Football Club, the club that arouses great excitement among millions of fans in Poland and around the world.

Project Manager at Fish Ladder, the special projects and experience design studio of Platige Image. Involved in projects and new venture development at the intersection of tech, design and culture. Design futures enthusiast.

Designer, specializes in service design. Co-founder at engage warsaw - an initiative which aims to promote methods of service design and design thinking in the public sector.

Service designer. She works with various companies on design driven projects and facilitates service design workshops. Co-founder of Engage Warsaw - organization focused on promoting methods of service design and design thinking in the public sector.

Commissioning editor of My Company Polska monthly magazine, former deputy editor, senior editor and advice columnist in a few economic and business magazines, such as Media Polska, Businessman Magazine, Harvard Business Review Polska, Manager Magazin and others.

Blazej Moder is a Managing Director at EC-1 Lodz City of Culture. EC-1 Lodz is a cultural institution established by the City of Lodz and the Ministry of Culture and National Heritage.

Co-author of the first tourism marketing strategies for cities and regions in Poland (including Pomerania and West Pomerania Region, Suwalki tourist district, city of Malbork, Polczyn Zdroj and Suprasl etc.). From 2010 founder and President of Best Place Institute. A jury member of many competitions - ‘KTR’, EFFIE Awards, ‘Best Tourist Product’, Zlote Formaty.

Eliza coordinates the government program Start in Poland, and manages the innovations development in Polish Fund for Development. The topic of her presentation is presentation - Start in Poland, how does government aid young innovative companies.

Responsible for support offer for SMEs (Center for Entrepreneurship Smolna and Centre for Creativity Targowa), international promotion of the Warsaw’s economic potential (EXPO REAL and MIPIM - Real Estate Trade Fairs), the program of internationalisation for SMEs (Greater Warsaw Business) and supervising the Warsaw Tourist Office.

Henryk helps organizations build strategies for services, brands and products using design mindset and process. Teaches Design Management at the School of Form in Poland. Member of the Advisory Board at Gdynia Design Days and Design Thinking Festival in Lodz.

Magda is a professional with 12 years of experience in business consulting (Deloitte, PwC) in the area of optimization of costs of business activities, obtaining public funding, business processes optimization, innovation strategies, management and implementation of complex innovative and RD undertakings.

The founder and chairman of Bec Zmiana Foundation, with which she took part in dozens of social space, architecture and design projects. Member of the Warsaw Council for Architecture and Social Space

Physicist. Since 1983 she is working for the Institute of High Pressure Physics PAS in Poland. She is co-author of more than 380 scientific papers. Awarded by Jamieson Award (international) and 2nd Prize in Prof. G. Bialkowski Competition.

Doctor of economic sciences, working with Forum-od Nowa think tank, which designs and implements changes in public administration system. Specializes in economic and regional policy issues, author of scientific publications in fields of local governing, EU funds, urban development and management.

Krzysztof has 10+ years of experience in RD projects. His background is in medical devices, military technologies, lasers, optics, infrared technology, light detection systems, nanolithography, vacuum systems and spectroscopy.

Moleskine is the legendary notebook used by artists and thinkers over the past two centuries: among them Vincent van Gogh, Pablo Picasso, Ernest Hemingway, and Bruce Chatwin. Daniela joined Moleskine in 2011. Daniela Signorino has developed a substantial experience working for companies such as LVMH, McCann Erickson and the Group Accor Hotels.

Welcome to the two-day event

The Business Value of User Experience Design

Willy Lai, Director of User Experience Design (Silicon Valley)

With a career spanning over two decades, Willy Lai has led user experience design for many of the most recognized companies in technology. Most recently, Willy led design for Milk Music, Samsungs new multi-device streaming radio app.Prior to Samsung, Willy led large-scale, global redesigns for PayPal, Intuit, eBay, AOL, and numerous start-ups in Silicon Valley.

Willy is a Design Mentor at Stanford University and teaches user experience design at UC Berkeley Extension.

Innovation, Customer Experience, Service Design

Innovation, Customer Experience, Service Design

Innovation, Customer Experience, Service Design

Innovation, Customer Experience, Service Design

Innovation, Customer Experience, Service Design

Innovation, Customer Experience, Service Design

Innovation, Customer Experience, Service Design

Innovation, Customer Experience, Service Design

Innovation, Customer Experience, Service Design

Innovation, Customer Experience, Service Design