#SeeHer | If you can see her, you can be her™
Time 2022-09-20 21:57:46Web Name: #SeeHer | If you can see her, you can be her™
WebSite: http://www.seeher.com
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Skip To Content If you can
see her,
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be her. TM
SeeHer's mission is to increase the accurate portrayal of all women and girls in marketing, advertising, media, and entertainment, so they see themselves as they truly are and in all their potential.
Learn More TwitterFacebookLinkedInInstagramRecent Highlights
Aug 10, 2022 GENDER EQUALITY IN ADVERTISING—HOW TO BREAK FREE OF STEREOTYPES May 23, 2022 Gold House Honors Michelle Yeoh, Unveils SeeHer Partnership at First-Ever Gold Gala May 23, 2022 Michelle Yeoh Honored at Gold House Gala, Says ‘Women Must Have Their Own Agency Over Their Lives’The SeeHer movement is an unprecedented coalition of marketers, agencies, and media companies. SeeHer serves as the catalyst, harnessing the collective power of the entire marketing and media ecosystem, to drive change.
SeeHer In ActionA movement grounded in insights.
SeeHer developed the Gender Equality Measure (GEM®), the first data-driven methodology for identifying gender bias in media. GEM® has become the global measurement standard, measuring 200,000+ ads, representing 87 percent of worldwide ad spend.
Learn More About GEM® Research$28 Trillion
added to the world economy if we reached economic equality between men and women.
ResearchWomen influence 85%
and control over $10 Trillion dollars of consumer spending annually in the U.S.
Research73% of both men and women agree
that women's equality is a very important personal issue to them.
Research81% of adults agree
that media plays a crucial role in shaping gender roles.
Research52% of adults say
media has a lot of responsibility to improve equality.
ResearchOnly 32% of adults believe
that media usually portrays women accurately.
GEM® Stat2x to 5x incremental sales lift
in campaigns that accurately portray women and girls.
The SeeHer movement is led by the Association of National Advertisers (ANA) and The Female Quotient (The FQ). The FQ is a female-owned business advancing equality in the workplace through the power of collaboration.
From the SeeHer Blog
View All Blog #SeeHer In Sports Guest Post | Jul 20, 2022Samuel Russell, Marketing Director, Buick
Read Article Jun 28, 2022Alicia Petross, Chief Diversity Officer, The Hershey Company
Read Article #SeeHer In Sports Guest Post | Jun 23, 2022Mark Wright, Vice President, Media Services and Sponsorships, AT&T
Read Article Guest Post | Jun 03, 2022Laura Knebusch, Vice President, Consumer Experience Georgia-Pacific LLC
Read Article Guest Post | May 27, 2022Jeannine Shao Collins, President, SeeHer
Read Article #SeeHer In Sports May 17, 2022Andrea Brimmer, Chief Marketing Officer, Ally
Read Article Guest Post | May 07, 2022Susan Cavanaugh, North America Group Media Director, Procter & Gamble
Read Article Guest Post | Apr 22, 2022Jennifer Pelino, Executive Vice President of Global Media Solutions, IRI Worldwide
Read Article #SeeHer In Sports Guest Post | Apr 13, 2022Samantha Johnson, Professional Soccer Player
Read ArticleBecome a SeeHer Member
Join a coalition of marketing and media leaders passionately driving accurate representation of women and girls.It's good for society and it's good for business.
Learn MoreSources: McKinsey Global Institute, Power of Parity, 2015; Yankelovich Monitor & Greenfield Online; Perceptions of Progress, State of Women’s Equality in the US, SeeHer & Dentsu, Fall 2020; SeeHer GEM® Lift Study with IRI, 2020
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