The Future of Digital Marketing | Dave Wieneke | Useful Arts

Time 2022-09-02 15:46:14

Web Name: The Future of Digital Marketing | Dave Wieneke | Useful Arts

WebSite: http://www.usefularts.us

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of,Digital,The,Future

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Topics: Future of Digital MarketingWhy Marketing Must ChangeWeb 3.0: Beyond the Browser & PagePredictionsFrontline TechniquesCompetitive IntelligenceContent strategyEmail Marketing & AbuseDomainsLead ManagementSearch Engine MarketingVideoWeb Analytics & MeasurementBranding & AdsPeople Before BrandsAdvertisingBad Airport AdvertisingDeceptive MarketingMarketing PlatformsGoogleFacebookTwitterSoftware as a ServiceDesign & User ExperienceSimplicityDigital AgenciesOnline LawPrivacy/securityTrademark lawCopyright LawAccessibilityFair useFree speech / censorshipIdentityLegislationLegal practiceLibel / slanderPatent lawPersonal jurisdictionPublic policyRight of publicitySpam Laws HomeAboutContactSpeaking

Zeno’s Marketing Paradox: Native Advertising as a Ramp To Customer Experience

By Dave Wieneke on Feb 05, 2014 Advertising, Big Ideas, Content strategy, Featured, mobile | 139 Comments

From Dell to EdX, Columbia Sportswear to Red Bull -- advertising is increasingly less about claiming value, and more about delivering it through memorable experiences. That's the secret behind Zeno's Paradox of Marketing.

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Why No One is an Agency Anymore, and Why No One Cares

By Dave Wieneke on Mar 03, 2013 Branding and Advertising, Digital Agencies, Featured, People Before Brands | 37 Comments

I've been seeing quite a few agencies claiming to be "anti-agencies". There are lots of reasons why the agency business model should evolve, but new ways of creating value rarely start with positioning.

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Customer Experience Makes Five Guys the Top Ranked Burger in the US

By Dave Wieneke on Mar 01, 2013 Customer Experience Marketing, Featured | 89 Comments

The burger business is a big deal in the United States. A small chain, Five Guys Burgers and Fries has jumped to the head of burger pack - and the did it without advertising, one meal at a time.

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Best job ever? Usability Testing Bartender

By Dave Wieneke on Feb 21, 2013 Design & User Experience, Featured | 22 Comments

I've seen the future of usability; it has a buzz on. Watch this funny video and grasp the genius of testing users under the influence. See why I want to be your bartender of usability testing.

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Companies with Top Customer Experiences Out-Score Super Bowl Advertisers

By Dave Wieneke on Jan 31, 2013 Advertising, Branding and Advertising, Design & User Experience, Featured, Why Marketing Must Change | 7 Comments

A quick look at revenue growth over three years shows that companies loved by their clients grew more than twice as fast as Super Bowl advertisers.

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What I Found at Caine’s Arcade, a Few Minutes of Fun

By Patricia Yuse on Jul 03, 2012 Featured, People Before Brands, Simplicity, Social Networks | 8 Comments

This Spring, Caine Monroy became famous in some parts because of his cardboard arcade. Patricia Yuse visited the arcade, and shares some thoughts about what causes viral movements to grow.

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Amanda Palmer Won’t Settle for Less. Monitizing engagement is just the start.

By Dave Wieneke on Jun 24, 2012 Big Ideas, Customer Experience Marketing, Featured, Music, People Before Brands, Social Networks | 133 Comments

Amanda Palmer's Kickstarter triumph is awesome-ball cool, but it's just the start. The real magic is what you can do with a business model based on fan love.

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Quotes and Photos from Keynoting The Future of Digital Marketing in London

By Dave Wieneke on Jun 23, 2011 Conferences & Meetings, Featured, Future of Digital Marketing, mobile | 25 Comments

What's the future of digital marketing? Get a taste of the discussion from my presentation on the era of mobile and application marketing last week in London.

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Yes, body count is exactly what it takes to make some kinds of changes

August 21st 2022

As we think about taking-on inaction on larger topics, such as global warming, it is not only fair to ask “how many must die before we get serious” – it may be *the* essential question to ask.

GOP’s deal with the Devil leads to this week’s fatwa against the FBI

August 13th 2022

This week the GOP issued a fatwa to violently oppose the FBI. From former President, to official and media the call was amplified, in a party which has waited for generations to ‘use the guns’. This isn’t random; it is not hidden, and its not over.

URLs are NFTs weak link: so those million-dollar NFTs may end up looking like 404-error pages

February 20th 2022

In the tulip mania of the 1600s, there were at least real bulbs. The weakness of conventional URLs being recorded in the blockchain, is that these links are more like maps to where some of those expensive bulbs might still be buried, if they where ever really of value at all.

Loyalty in healthcare and empathy for all

August 26th 2021

Over the last few months I’ve been working with our healthcare team to help clients think about customer loyalty, trust, and the ways brands earn this and measure their progress. This is likely the start of a few posts to our work on this.

Rutgers Customer-Centered Management mini-MBA now to run in October and February

July 18th 2021

Each year the line-up of talented customer-centric leaders who teach the Rutgers mini-MBA and Customer-Centric Management just gets better. There are nine of us this year – making it more like a conference than a class.

Get rich quick? NFTs build a business on bragging rights for COVID-euphoric investors

March 24th 2021

If you’re scratching your head about the digital tokens (NFTs) that are being used to buy $33,000 tennis shoes and 60 million dollar digital art pieces you’re not alone. Here is a quick take on what they are, where they can go wrong, and what this says about life on the road to pandemic recovery.

Why This Week’s Roblox IPO Should Be of Interest, Even to Non-Gamers

March 8th 2021

Roblox should be on your radar as a force in culture, creativity, and consumerism. Its direct listing IPO, scheduled for Wednesday, shows how highly relevant companies don’t need a flood of promotional dollars to position themselves as valuable brands.

Fauci may have quietly averted a 9/11 scale disaster – only experts can say

February 26th 2021

The informed voice of uncertainty is easy to miss. But in a world of complexity, it must be celebrated. New research suggests Dr. Fauci’s reluctance to reach beyond research to guess his way to policy may have saved us from catastrophe; only experts and the perspective of time will tell.

Deception creates its own harm: Facebook shouldn’t know if you’re ovulating; voting shouldn’t be rooted in lies

January 14th 2021

Facebook gained the ability to see if users were ovulating, but the FTC put an end to this practice….because deception causes marketplace harm. Perhaps it’s time for voters to have consumer protections similar to what they enjoy in commerce from the FTC.

Telehealth is becoming a built-in part of healthcare’s service design: presentations and lawsuits show its growth path

November 4th 2020

Telehealth may have grown in response to the COVID pandemic, but large health systems, payers, and service providers are building virtual health capabilities as a permanent change to healthcare. Hear a dozen telehealth leaders, read research, and catch my interpretation of a recent lawsuit – which together suggest the direction of change in virtual care.

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About Dave Wieneke, Digital Strategist

The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.

UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.

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Speaking & Events

The Journey From Intelligent Content to Value
Intelligent Content Conference
San Jose, CA
February 27, 2014

Free Webinar: Customer Experience as the Frame for Digital Strategy
Online Marketing Institute
November 25, 2013

Disruptive Evolution – Finding Ways to Matter More
Design Management Institute
Boston, MA
November 6, 2013

Moderator: The End of Marketing
MITX FutureM Conference
Boston, MA
October 16, 2013

Host: Delight Conference
Online Marketing Institute
October 8, 2013

Half Day Seminar: Digital Strategy
Online Marketing Institute
October 7, 2013

Full Day: Digital Innovation Seminar
MIT / Private Event
Cambridge, MA
August, 25 2013

Customer Conversion Through the Funnel
AMA Boston Chapter
Cambridge, MA
August 7, 2013

Digital Customer Experience Google Hangout
eConsultancy for Integrated Marketing Week
Free, Online, Noon Eastern
May 15, 2013

Digital Disruption in the Age of the Customer
J Boye Conference
Philadelphia, PA
May 8, 2013

Content Marketing Faceoff
Boston University, Boston, MA
April 25, 2013

Master Class: Digital Experience and Customer Value
iStrategy Conference
Maimi, FL
April 23, 2013

Digital Marketing Master's Course
Northeastern University, Boston, MA
April - June, 2013

Keynote: Mobile Customer Experience
Suffolk University Digital Media Conference
Boston, MA
March 29, 2013

Consumer Preference is Mobile: Why the Digital High Ground is Now Hand Held
Online Marketing Institute
January 10, 2013

Stand Out Tomorrow: Design for Delight Today
Moderating Future M Panel
October 25, 2012

Keynote: Dare to Delight
Portland, OR
October 18, 2012

Teaching Mobile Marketing Mini MBA
Rutgers Center for Management Development
October 1, 2012

Teaching Grad Course: Social Media Branding
Northeastern University, Boston, MA
September - December 2012

Advertising Meets Customer Experience Marketing
Digital Advertising Academy: Marketing Profs
June 12, 2012

Teaching Grad Course: Interactive Marketing
Northeastern University, Boston, MA
April - June 2012

Keynote: Bridging the Digital Gap
Suffolk University, Boston, MA
April 6, 2012

Public Influence Meets Customer Experience
Bentley University, Waltham, MA
March 19, 2012

Mobile Marketing Roundtable
NY, NY
February 23, 2012

Customer Experience Marketing
San Diego, CA
February 7, 2012

Mobile Marketing Bootcamp
San Diego, CA
February 6, 2012

Display, Data and Design in a Post PC Era
Bentley College, Waltham, MA
November 29, 2011

Keynote: The Future of Messaging and Email
London, UK
November 2, 2011

From Channels to Customer Experience
Suffolk University MBA Program, Boston, MA
October 22, 2011

Discussion: Email Marketing Strategy
Boston, MA
October 6, 2011

SEO Workshop: Help Clients Get Found
Bentley College, Waltham, MA
September 27, 2011

Applying Digital Strategy Across the Business
Boston, MA
September 25, 2011

The Seven Deadly Sins of Digital Innovation
Boston, MA
September 24, 2011

Beyond Marketing: Digital Strategy
Atlanta, GA
July 18, 2011

Keynote Panel: Social Media Hot Seat
Boston, MA
July 15, 2011

Digital Strategy Workshop
Boston, MA
July 14, 2011

Digital Strategy Workshop
Greater New York
July 11, 2011

Keynote: The Future of Digital Marketing
London, UK
June 15, 2011

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Recent Posts

Yes, body count is exactly what it takes to make some kinds of changesGOP’s deal with the Devil leads to this week’s fatwa against the FBIURLs are NFTs weak link: so those million-dollar NFTs may end up looking like 404-error pagesLoyalty in healthcare and empathy for allRutgers Customer-Centered Management mini-MBA now to run in October and February

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