Accenture Song

WE CREATE GROWTH THROUGH RELEVANCE

88% of C-suite executives say that customers and employees are changing faster than they can change their business. Life—in its infinite rhythms—is also capable of shifting speeds entirely and creating entirely new behaviors and outcomes.

Success today depends on how relevant you can be to your customers and employees at any given moment. We create growth through relevance at the speed of life.

We see around corners by connecting industry-expertise and analytical precision with ambitious, empathetic creativity.

We solve every challenge with impactful, scalable, tech-powered ideas that create meaningful value.

We simplify by turning our rigorous inputs into delightful outputs—and valuable human experiences.

Case Studies

HUGGIES

Reimagining a global icon

SALLING GROUP

A new retail business on express delivery

UN Global Goals

The World’s To-Do List

MINNA BANK

Japan’s first digital bank

UNILEVER

Reimagining the employee experience

We see, we solve, we simplify across industries, countries and entire businesses to create growth through relevance for our clients. Here's a highlight of just some of our work.

Customer experience capabilities

We are a purpose-built group that brings together data geeks, design legends, creative masterminds, technology wizards and marketing mavericks to deliver impactful, scalable, tech-powered ideas that create meaningful value.

What we think

Provocative thinking, transformative insights, tangible outcomes. Hear how businesses have transformed how they work, how they engage and how they bring value to customers, employees and communities.

Life forces are impacting consumers at unprecedented frequency, scale and intensity. Find out why becoming a life-centric business is the next evolution of customer centricity.

Five trends explore recent changes in relationships and set out how organizations can respond to build a new fabric of life that’s good for people and the planet.

Welcome to the “Metaverse Continuum”—a spectrum of digitally enhanced worlds, realities and business models poised to revolutionize life and enterprise in the next decade.

83% of employees would like some sort of hybrid work arrangement. Find out what they are really asking for.

Nearly 70% of marketing execs say that the past year has completely exhausted their teams. What’s got a small group fired-up to accelerate growth?

Your industry. Your customers. It’s a brand new landscape. Experience is the key to navigating it. Read why.

ACCENTURE SONG IN THE NEWS

Provocative research, game-changing client work and more—check out our latest news coverage.

David Droga changed advertising. Now he wants to kill it.

With Accenture Song, the ad legend aims to use creative thinking to transform entire businesses.

Accenture Interactive becomes Accenture Song

Accenture chose the new name because it was simple and surprising and because ‘song is the most enduring and relevant form of communication globally.’

Coinbase’s floating QR code wins a Grand Prix at Cannes Lions

Coinbase and Accenture Song won the top prize in the Direct category for an ad that ‘rocked the Super Bowl’ with its minimalist use of a QR code swimming around in a black background.

Join the team

Join us and bring to life bold ideas with the biggest impact through the unlimited potential of creativity, technology and intelligence.

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