California is the 5th Largest Economy in the World!

The retail industry is a driving force for California’s economy. The California Retailers Association represents a quarter of the state’s employment and $330 billion worth of gross domestic product each year. Join CRA today and support a growing effort to support California’s consumers, economy and jobs!

CRA is the Voice of California’s Retail Industry

Our Mission

The California Retailers Association promotes, preserves and enhances the retail industry in California. We protect the industry by taking significant leadership positions in development of public policy and regulatory measures that impact our members and the business climate in our state.

OUR VISION

OUR VALUES

California Retail is the Largest Market in the Country

Retail is everywhere in California- on the neighborhood street corner and on your computer, smartphone and tablet. Retail drives the economy and creates jobs in every corner of the state. 

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Investing in the California Retailers Association is Good Business. CRA is YOUR voice in Sacramento and in local government throughout the state!

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Latest News

California INFORM Consumers Act Signed Into Law

The Mercury News op-ed: To protect supply chain, independent truckers need clarity

CRA President Addresses Retail Theft with Loss Prevention Magazine

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COVID-19 Resources for CA Retailers