The best kept secret of high performing B2B growth teams.

Whether your customers are small, medium or large businesses, we can help you get more of them.

Some B2B brands we’ve scaled ad campaigns for:

B2MicroB

Scaling ad campaigns reaching individual decision makers.

B2SMB

Scaling ad campaigns reaching a variety of small businesses.

B2B

Scaling ad campaigns for mid-market or enterprise prospects.

We relentlessly specialize.

Companies choose Right Percent when they want marketers who specialize in B2B ads to grow their ad accounts and generate more revenue.

What are the common company factors that make the RP B2B playbook work?

You have a specific target customer—not everyone can buy your product.

Customers buy your product to grow a company, make more money, or do their jobs better—not for pleasure or necessity.

Our focus means we can get really good at B2B advertising instead of doing an okay job at 5 things. Our team is not the end-to-end solution for everything marketing related to your business - just the advertising component.

Further, we only work with companies that have already achieved product-market fit, and either spend or are planning to spend $30,000 per month on an ad channel.

Overall, companies choose Right Percent because we’re good at generating revenue for B2B companies at scale within CAC constraints.

Numbers speak volumes.

We’re a direct acquisition agency - we focus on getting you more customers at the best ROI possible.

$100m

B2B spend we’ve managed for our clients while continuing to lower their total CAC

“Right Percent has been a key partner in growing out our online acquisition marketing for over a year now. All our marketing has to drive results to the bottom line, and Right Percent have far surpassed our performance benchmarks. I’ve been consistently impressed with both the analytical rigor and the results driven focus of the team. Right Percent don’t just execute tactics, but have become a proactive, strategic partner to Zenefits”
— Yuri Daniels - Director of Performance Marketing at Zenefits
“Our sales cycle is long, and attribution can be complex. Right Percent helped us drive the right kind of leads, and track the results.”
— Wendell Lansford - Co-Founder at Wyng
“The Right Percent team showed an incredible grasp of paid marketing, from understanding audience intent, optimizing creative and value propositions, to driving conversions and growing the business.”
— Jeevan Balani - VP of Growth At Masterclass
“Right Percent did a great job on delivering strong performance on Facebook right off the bat! The team possess strong knowledge about B2B marketing and provided us with great insights for creative development, targeting, and messaging to significantly improve our marketing performance. Right Percent also does a great job about keeping up with new developments and key trends on Facebook and are quick at implementing these changes across the account. Highly recommended for B2B marketing!”
— Vedant Jaitha - Growth and Marketing - Houzz
“Right Percent has been our secret weapon in scaling customer acquisition for DoorDash’s B2B divisions.”
— Suzanne Tran - Head of B2B Growth Marketing, DoorDash
“RightPercent has been more than an agency, they’ve been a partner and huge asset in achieving our overall KPIs for customer acquisition. From strategy to execution and reporting, Barbara has saved me countless hours and headaches, and she’s fun to work with (bonus!).”
— Whitney Donaldson - Demand Generation at Impact
“RP solved our growth problem! They came in as professionals to educate us on how to actually target and grow our business. They grew our social media marketing from scratch and now manage all of our paid marketing. ”
— Dana Dunford - Founder of Hemlane
“Compared other agencies, Right Percent has a much deeper understanding of B2B acquisition. They get up to speed fast, have great instincts, and build campaigns around your unique customer lifecycle. I’ve never had as much confidence in an agency partner.”
— Elliott Brown - Director of Marketing at OnPay
“Right Percent started adding value quickly because they understand how to do B2B marketing to small businesses”
— Ben Khoo - Demand Gen at Womply

Ready to scale your B2B business?

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