Email Marketing Journal Everything Email Marketing

Email Marketing Journal

How to Set Up SSL Click Tracking

EMJ August 10, 2022 Best Practices, Email Marketing, SendGrid 0 4

Want to know how to ensure secured embedded links when you send email? Learn how with SSL click tracking for optimal link tracking. The post How to Set Up SSL Click Tracking appeared first on SendGrid.

The Power of Seed Testing

EMJ August 10, 2022 Product, SendGrid 0 3

What happens after you send your email? Does it go to the inbox or the spam folder? Learn how seed testing provides the answers you need. The post The Power of Seed Testing appeared first on SendGrid.

How to create a landing page in the next 10 minutes

EMJ August 10, 2022 Build Your Audience, Content Marketing, ConvertKit 0 1

Creating landing pages is the digital equivalent of flipping your “open” sign on. The moment you launch, you’ve opened the door for people to come in and have a look around. These standalone pages are essential for creators since they’re where you’ll gain new email subscribers. Just because they’re important doesn’t mean they should take a long time to create, though. In fact, we have

Blocklisted by Spamhaus? Here’s what to do.

EMJ August 10, 2022 deliverability, KickBox, spamhaus 0 4

Spamhaus publishes the most widely used anti-spam blocklists (previously blacklists, sometimes called DNSBLs) in the world. Spamhaus goes way back -- since 1998, they’ve been tracking bad actors sending spam and engaging in other email-related bad activity, and helping internet service providers and mailbox providers keep that bad stuff away from the inboxes of email users. Spamhaus’s blocklists are widely used, and if you send

How Daren Smith grew his $85,000+ business with under 10 hours per week with ConvertKit

EMJ August 10, 2022 Business Models, Case study, ConvertKit 0 4

Daren Smith is the person behind Craftsman Creative, a hub of resources for creators who want to build a six-figure business. Creators can dive into blog posts, a free email course, a newsletter, podcast episodes, a book, and a paid community to learn from Daren about the mindset, principles, and strategies that will help them reach their goals. Daren also partners with other creators to

How Target and J&J prioritize their retail media tech investments

EMJ August 9, 2022 Epsilon, Vertical Retail 0 5

Retailers and their brand partners have had some time to experiment with retail media networks—particularly following the digital boom precipitated by the Covid-19 pandemic.

The Anatomy of a Perfect Product Description in 2022

EMJ August 9, 2022 Anatomy, GetResponse 0 5

Drive more sales from your ecommerce pages. Learn how to write persuasive and eyebrow-raising product descriptions that sell with this guide.

Optimizing Email Marketing Calls-to-Action: A 4-Point Plan

EMJ August 8, 2022 Email Design & Body Content, Email Marketing Rules, Testing, Uncategorized 0 5

Email marketers have historically paid a lot of attention to subject line testing, eager to drive higher open rates. But in the age of Mail Privacy Protection, where many opens are being obscured, it’s time for marketers to refocus some of their A/B testing zeal on calls-to-actions to drive much needed clicks. In working with our clients, we’ve used the following 4-point plan to break

The Customer Journey in Email Marketing: A Guide

EMJ August 5, 2022 Email Marketing, SendGrid 0 4

Following your customers' journey with your marketing emails can help extend your relationship. Learn more about the customer journey in email marketing. The post The Customer Journey in Email Marketing: A Guide appeared first on SendGrid.

How to use paid ads to launch a digital product and drive sales

EMJ August 5, 2022 Ads and Sponsorships, Advertising, ConvertKit 0 6

Whether you want to launch an ebook, a course, a community, or a new album, paid advertising helps you drive awareness, clicks, and conversions. Advertising is an important part of pretty much every digital product launch. The marketing strategy belongs with organic social media, search engine optimization (SEO), and email marketing in the same way that soap goes with water or peanut butter goes with