Marketing Distinguo: finally, the differentiation framework you need
Time 2022-08-05 00:43:16Web Name: Marketing Distinguo: finally, the differentiation framework you need
WebSite: http://www.marketingdistinguo.com
ID:270954
Keywords:
finally,the,Marketing,DistinguoDescription:
WHY SHOULD I BUY YOUR PRODUCT?
Marketing Distinguo Card Deck
Gamification for business education
The analogue framework of 40 cards you can use to find the factor which differentiates a specific product/service/brand/person from its competition.
Buy nowThe Marketing Distinguo card deck reached the podium of the European Digital Mindset Awards at the Digital Enterprise Show of Madrid for the category BEST 2019 MARKETING INNOVATION!
The Marketing Distinguo card deck has been succesfully funded on Kickstarter! Check out the project story.
"Great idea!"
"Brilliant idea!"
Also talking about us:
Il Giornale delle PMI
Young, slow journalism
Marketing Community
4writing
Valentina Vandilli
Italian Crowfunding
Luca Cannarozzo
Il Giornale delle PMI
Just before Philip got on stage we had a talk on the Marketing Distinguo concept and card deck. Philip talked about it on the stage, remembering us that the business is about creating a different and special product.
The unique, distinctive way to sell a product or a service (or yourself as a seller)
A glue connecting two marketing concepts
Marketing Distinguo is a simple process to answer the most difficult question: “Why should I buy your company’s product rather than your competitor’s?”
On the one hand, Positioning refers to the “place” the brand occupies in the consumer’s mind.
On the other hand, USP positions the product within a particular market in order to create the perfect advertising.
A glue between these two concepts is essential as it not only simplifies the job of the marketing manager and communications agency, but is reflected in the product/service being offered and/or in the hallmarks of the company itself.
Start my FREE trialExample 1
In this example of a B2B company, quality and passion have a specific meaning: 3 nm of engineering tollerance, which it's the Marketing Distinguo for this company, considering their target market.
Example 2
The Marketing Distinguo of a B2B company using "innovation" as a keyword to differenciate themselves from the competitors.
Example 3
An example of the usage of Marketing Distinguo for a B2C company.
"This article has good examples, stories, a new theory, but also a process to finally come to the differentiation you need".
Prof. Philip Kotler on the Marketing Distinguo concept and method that led to the card deck
Download the instruction bookletThe Marketing Distinguo card deck
The first analogue framework for entrepreneurs, managers, agencies and consultants
Free shipping anywhere in the world! Now with tracking number!
Please note that we will ship to the Paypal address. Write us for any issue or to get a special discount for 10+ decks!
To create a good strategy you need a perfect Marketing Mix. How?
We believe that differentiation is the key.
With the Marketing Distinguo card deck, you can examine your company characteristics to find what concretely makes your product/service unique.
17 product/service cards
What means innovation for you? Or quality? What are the characteristics making your product or service unique?
7 people cards
Are your employees special? How are you different as a professional?
1 instruction booklet
All you need to know is here, it's so easy!
12 company cards
Does your company size matter? Do you have unique partnerships? Is your production made in a specific country?
4 industry cards
Your uniqueness can be related to the geographical area you serve, or the proximity to a raw material.
3 simple steps
You just need a sheet of paper, a pen and the card deck!
If you have one or more of these keywords in your slogan you really need this card deck!
innovation/innovativepassionqualityturnkey solution precisiontailor-madeknowledge/competenceexperience top/leader/the bestsince 19xxreliabilityprofessionalism craftmanshipcreativity/designavailabilityconcreteness"Differentiation is the essence of competition".
Theodore Levitt
See all the testimonialsThe author
Gabriele Carboni
Defined by Going Global UK: "LEADING EXPERT IN INTERNATIONAL DIGITAL MARKETING STRATEGIES". Among the 5 major Italian marketing influencers according to Digitalic.
MIT Digital Business Strategy Executive Program about Digital Transformation. Co-founder of Weevo, co-publisher of Il Giornale delle PMI, author of "Strategie web per i mercati esteri", Hoepli 2016 (Digital Strategies for International Markets).
HireGlobal Speaker
Since 2012 Gabriele Carboni has talked as Keynote Speaker at more than 70 conferences all over the world. The 2019 program counts 16 events between Italy, Poland, Netherlands and USA.
Gabriele brings to the stage only case studies of companies he has worked with, speaking to any number of marketing and communication topics.
His most high-demand presentation topics include Differentiation in Marketing, Digital Transformation, Digital Communication Strategies, Web Marketing to approach International Markets, networking, sustainability.
Check availability My last event in NYCNot a marketing expert?
Visual Communication Planner
From the same author of Marketing Distinguo, this analogue tool will help you out analyzing, outlining and creating a visual plan of your communication strategy.
Free downloadTwo new assets for your differentiation strategy
Learn the concept and the method you can apply without the card deck
Free with
Get the e-book on Amazon!Differentiation in marketing: the new PODCAST by Gabriele Carboni
Available on
Always be the first to know
Sign up for our newsletter!
Let's talk
Gabriele Carboni and Weevo will help you to find your unique hallmarks.
TAGS:finally the Marketing Distinguo
<<< Thank you for your visit >>>
Websites to related : FE&S' Dealer of the Year & All-I
Subscribe to Magazine Subscribe to Newsletter MenuTopicsThe Latest NewsTrendsPerspectivesDSR of the MonthFoodservice by DesignThis Week In Foodservic
Grigotherm.kscritta { text-align:right !important; padding-top:20px !important; } button[disabled] { background-color:#c0c0c0 !import
Dental Marketing Experts: SocialSkip to main content Close Search account Menu ServicesSocial MediaSearch Engine OptimizationWebsitesReputation ManagementPricingFreeAboutB
The Student Body.....Your Source"); } else { win._boomrl = function() { bootstrap(); }; if (win.addEventListener) { win.addEventListener("load", win._
Welcome to the global home of moFacebook Twitter Google
GDRV4Life - Your Connection to tThe LifeDestinationsRV LifestyleTestimonialsRecipesGalleriesGDRV Fur Fam
Steps Marketing - Social Media,To
The Creede Farmers and Local ArtHomeAboutEventsContactBlogSelect Page Welcome to the Official website of the Creede Farmers and Local Artisan Market!Thanks for stopping by!Located
Full Service Marketing SolutionsSkip to Main Content AboutBlogToll Free: 1 (855) 944-0033 Services ServicesWe Make Businesses Successful.Crafting marketing pieces that improve le
Home - Ekopak - Let’s turn theGa naar de inhoud Sustainable WaterInvestor RelationsEkopak Reports EN
adsHot Websites