Home - The ARF

Time 2022-07-26 13:16:55

Web Name: Home - The ARF

WebSite: http://www.thearf.org

ID:261009

Keywords:

Home,The,ARF

Description:

LEARN MORE LEARN MORE New Layer LEARN MORE LEARN MORE volume_off volume_up Click Here Past Event Highlights Article

FORECASTING 2022: How Can Scenario Planning Improve Agility in Adjusting to Change?

On July 12, 2022, forecasting, and product experts shared frameworks and strategies for participants to consider as they plan amid disruptions in the industry. Presenters discussed techniques marketers could use to drive consumer action and advocacy — as well as econometric models for search trends, insights on holistic analytics programs, reflections on gold standard probability methods — and new forecasting techniques in the wake of the pandemic and more.

Member Only Access Creative & Branded Content Article

How Do Pop-Up and Floating Ads Affect Attention and Attitudes?

JOURNAL OF ADVERTISING RESEARCH

Unexpected ads—like pop-ups and floaters—affect people’s attention and attitudes differently, depending on their location, the degree of unexpectedness and the user’s task level, new research has found. The study’s findings offer fresh evidence toward helping advertisers and website service providers design attention-grabbing ads.

Member Only Access Research & Data Quality Article

Best Practices in Thought Leadership

WOMEN IN ANALYTICS

On June 14th, at the ARF’s Women in Analytics event, thought leaders in the research industry shared best practices and inspiration to help attendees gain ground on their thought leadership path.

Member Only Access Targets & Segments Article

Should You Tackle Banner Blindness with Personalization or Creativity?

JOURNAL OF ADVERTISING RESEARCH

Advertising practitioners often turn to personalization-based media strategies to counter banner blindness—the conscious or unconscious act of ignoring banner ads and other graphics that look like ads. But a new study challenges this practice by suggesting that breakthrough, creativity-based strategies may be more effective in some situations.

Member Only Access Ad Effectiveness & ROI Article

What Drives Customer Online Engagement

MSI

We have seen a significant increase in consumer participation in social media over the last decade. This can have a substantial benefit to firms. The problem is, while many consumers join platforms, they tend to spend less time on them over time. To have a sustainable social media marketing program, customer engagement must be maintained over the duration.

Member Only Access Targets & Segments Article

How Review Platforms Can Become Consumers’ “Trust Guardians”

MSI

Many ecommerce shoppers rely on reviews to help make their purchase decisions. But lately, the authenticity of these review platforms have come into question. Retailers have been looking for ways to increase trust in reviewers. One stumbling point, asking reviewers to disclose their identity can raise privacy issues. It also creates a positivity bias. Fortunately, there are actions review platforms can take to enhance customer trust while reducing the need for individual reviewer disclosure.

Member Only Access

Help Us Reach $300K by July 30

Learn More About ARF WIDE

---

ARF Member Companies Save 50%

---

View or Submit Member News,
Events, and Jobs

---

UPCOMING EVENTS

---

Register Now - August 3

---

Purchase Your Ticket - October 13

---

Save the Date - November 14-17

---

View All
Upcoming Events

ARF 2022 Events Calendar

ARF 2022 Call for Content
& Award Nominations

Key Topics

Ad Effectiveness & ROI

Analytics & Data Science

Audience & Media Measurement

Creative & Branded Content

Past Event Highlights

Research & Data Quality

Targets & Segments

Surprise Me

Activate your Member Benefits

Newest Members

TAGS:Home The ARF

<<< Thank you for your visit >>>

Hot Websites