PRWeek Asia | Home

Time 2020-12-07 19:03:22

Web Name: PRWeek Asia | Home

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ID:126753

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Brands look for ways to navigate social tensions in Thailand See which agencies picked up Agency of the Year gongs across different regions in APAC. Never has it been more important to act with purpose and never has the opportunity to change been greater. Comms pros will be forced to battle ‘vaccine hesitancy’ in Asia alongside a massive logistical challenge. The Singapore agency gains government and consumer brands before the year closes. Edelman’s Adrian Warr on the shared responsibilities of employee engagement, the dangerous notion of employees as ‘assets’, and why business leaders need to ‘put their money where their mouth is’. Governments in the region are devising vaccination plans and communicating them with both hope and caution. Over 126 years after William Lever founded the soap brand to aid Cholera-ravaged England, Lifebuoy is returning to its roots as it becomes a billion-Euro brand and mounts a global expansion. Business leaders are more cognisant about purpose-driven goals and employee engagement during Covid, leading to an increase in C-suite comms counsel at this time. Danny Tan of OPRG highlights four pillars of measurement that modern day practitioners should take note of. As we inch closer towards a Covid vaccine approval, PR experts warn about the challenges around transparency, access and trust. The New Zealand rugby team's main sponsor AIG has deployed some All Black stars to Tokyo for a campaign aimed at tourists heading to Japan for next month's Rugby World Cup. Zippo has launched Fight Fire with Fire, an integrated global project to aid critical reforestation in partnership with Woodchuck USA. Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is

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