Campaign Asia - Advertising, Marketing, Media, Digital, PR News & more

Time 2021-08-31 13:21:11

Web Name: Campaign Asia - Advertising, Marketing, Media, Digital, PR News & more

WebSite: http://www.campaignasia.com

ID:190298

Keywords:

Advertising,Marketing,Campaign,

Description:

See details on these stories and more in our rundown of news about partnerships ...Accused of harassment, Gigil co-founder files libel ...Herbert Hernandez, co-founder of Philippines creative shop Gigil, has taken a leave of absence from the agency and has filed a criminal libel complaint against Denise Tee, a creative director at Wunderman Thompson.Can Dasani save its brand?The bottled water brand is once again managing its reputation in the US as hurricane-hit Louisiana residents allegedly shun it despite scarcity.Pharma in focus: how the health sector can maintain ...At a roundtable hosted by Campaign and WE Communications, communications and marketing leaders from the healthcare industry discussed how they are responding to unprecedented levels of public scrutiny and why establishing trust among patients and stakeholders has never been more critical.Top 10: Asia's favourite snacks and candyWe can't settle international arguments over controversial terms such as 'cookies' versus 'biscuits' or 'crisps' versus 'chips'. But thanks to our Asia's Top 1000 Brands research, we can give you not one but three top 10 lists about the brands people in Asia turn to when they're feeling peckish.Creative Minds: Why Philip Cho gave up on designing ...We get to know the creative director at Wieden+Kennedy Tokyo through his answers to 11 questions. Learn about why he abandoned a career in car design, what he'd stare at all day if he could, his favourite work, and the early job that made him worry he'd get shot.Close-knit New Zealand favours brands that are part ...Asked to name the strongest local brands, Kiwis name companies that represent the country on a global stage, those that do their part for the community and the world and those that communicate forthrightly.Top 10: Asia's favourite snacks and candyWe can't settle international arguments over controversial terms such as 'cookies' versus 'biscuits' or 'crisps' versus 'chips'. But thanks to our Asia's Top 1000 Brands research, we can give you not one but three top 10 lists about the brands people in Asia turn to when they're feeling peckish.Death metal: A pangolin screams for vengeanceAD NUT's PICK OF THE WEEK: You need to hear and see 'Angry Pango' rage against the illegal-trade machine, in this music video for an original metal song produced by Dentsu Mcgarrybowen China.Brand Love StoriesBrand Love Stories is a collection of experiences from leading brands who are centring the customer experience at the heart of what their brand promise represents. Campaign partnered with Braze, the leading customer engagement platform, to share the strategy, creativity and technology that power their brilliant customer engagement experiences.Leadership Hub: 2021 Power ListEvery year, Campaign Asia s CMO Power List pays tribute to industry leaders who aren t only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC s most influential leaders.Diversity Hub: Campaign Leading ChangeFor the past three years, we have provided a platform for the industry to promote and champion diversity and inclusion in APAC. Through the Women Leading Change event, the industry made good progress on gender diversity and highlighted other challenges we face in the region today. We are at a turning point, as the Black Lives Matter movement gains momentum around the world and pushes D&I up the corporate agenda. While we don't have a live event this year, it s important to revisit our campaign for change.Throughout the next two months, we ll bring you free expert talks, articles, opinion and lively debates on all the topics that matter, right here in the Diversity Hub. Plus, we'll be launching the 2020 Diversity Survey so please get involved.LEO Digital Network: Reshape CommunicationsSet up in 2014, LEO Digital Network is dedicated to becoming a sustainable pioneer in the industry. It positions itself as a consumer-centric, data-enabled and content-targeted digital transformation organisation that integrates business strategy, digital data, product R&D, package design, digitally-driven creative & media, social content, interactive entertainment IP, short videos, new retail and social e-commerce to energize brands to achieve win-win in both communication and business growth. LEO Digital Network won gold for 'Greater China Digital Agency of the Year" at Campaign Asia's Agency of the Year Awards in 2019 and 2020.Meeting consumers’ need for joy with ShoppertainmentWhat is Shoppertainment and what does it mean for APAC marketers? Why can Shoppertainment accelerate shopping discovery during Mega Sales? How has Shoppertainment taken flight? Experts from P&G, Shiseido and Shopee share their insights.

TAGS:Advertising Marketing Campaign 

<<< Thank you for your visit >>>

Campaign Asia reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region

Hot Websites