UCLA Brand Guidelines

Web Name: UCLA Brand Guidelines

WebSite: http://brand.ucla.edu

ID:196607

Keywords:

UCLA,Brand,Guidelines,

Description:

Brand Defined The UCLA brand, core mission, key message, brand pillars and personality Brand Protection Policies, permissions and approvals to use UCLA logos and marks Accessibility Creating an inclusive experience for everyone The UCLA brand encompasses the work of many different people. When we all use the same elements, and speak with a shared voice, we can tell a more powerful story. Brand Guidelines is designed to help you tell this story more effectively and harness the power of the UCLA brand in your work. Fundamentals Start with the brand fundamentals, including the UCLA mission and key messages, as well as basic rules for accessibility and permissions. Learn More Identity Elements Consistent use of the campus logo, color palette and fonts makes it easier for our audiences to connect with our messages. Applying the Brand Every marketing channel has its own unique conventions and best practices. Learn how to connect with your audiences using the most effective tools and techniques for each medium. Tools and Resources These additional resources will help you learn new skills, best practices and terminology. All members of the UCLA family are welcome to explore this site. However, only UCLA faculty and staff (including student staff) may download assets, and the use of those assets is restricted to university business in accordance with brand guidelines and Policy 110. Individual students may be able to order business cards and to use UCLA marks on presentations and research posters. Authorized agencies and designers may be granted download privileges while working on UCLA projects. See Contact. Stay Informed Join the brand guidelines email list to hear about resources and updates Your email was submitted. Please check your inbox to complete your registration.

TAGS:UCLA Brand Guidelines 

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Consistent use of university brand elements makes messages from the University of California, Los Angeles more recognizable and powerful.

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