»We are passionate about strong brands.
With a wide range of traditional brands in the food and drink sector, such as Gasteiner, AUER, Honigmayr, Blaschke, Puchheimer and GOAL, we are committed to Austrian products.«

— Thomas Redl, CEO

Our brands

About us

Passion for Taste

At Alpine Brands, we are committed to the marketing and distribution of Austrian food and drink brands. Each day we go the extra mile to give you the best quality and authentic brand experiences.

Our mission:

We are passionate about our brands

Our mission is to convey a strong sense of our brands to national and international consumers. Strong products need a strong voice. In the modern world, that means responding to constantly changing markets with innovation and agility. We relish those challenges!

Strong brands –
a strong location

From Austria to overseas

Our brands have deeply rooted traditions in Austria – Gasteiner has a history of 90 years as an Austrian brand, and AUER a whole century. Having grown up with these brands, for many people in Austria and abroad it is not only Mozart, Hallstatt and Salzburg that evoke Austria, but also our brands. Our sense of that responsibility drives us daily to develop the brands with care and respect for that tradition.

Quality meets innovation

Long years of experience in the food and drink industry, together with the highest quality standards thanks to product safety and production in Austria, are combined with innovation and fresh ideas. As the Greek philosopher Heraclitus once said, “The only thing constant in life is change”.
Each day we work to update and advance our brands, while upholding their values and traditions.

Gasteiner

From the highest peaks.
With the power to move mountains.

Gasteiner crystal-clear water is purest mountain water, flowing from the highest peaks at over 2,200 meters above sea level, in the original and virtually untouched High Tauern National Park, a rare exception today.

AUER

100 years AUER.
Delicacy x crispness

AUER has been at the forefront of Austrian baking since 1920. Thanks to their taste, consistency and form, AUER wafers are distinctive and unique – they are made to be shared and turn delight into a memorable experience.

Honigmayr

The pure taste of nature.

The honey in each Honigmayr jar is 100% natural. Over 100 years of experience, close contact with apiaries in Austria and the best regions of the world and focus on its core competence have made Honigmayr the ultimate partner for honey in the retail and gastronomy sectors.

GOAL

Refreshing fun for the family

GOAL makes refreshing and convenient drinks from popular fruits, whether in a handy carton or PET bottle for when you’re on the go. GOAL offers tasty drinks with no need for a guilty conscience: Our refreshing drinks are healthier than most soft drinks, but more drinking fun than water.

Puchheimer

Simply exceptional

We are proud to have been distilling since 1857. That history defines our brand and makes us what we are today. Our love of detail, care and selection of ingredients are all geared to the extraordinary moment when you savour our products, whether in retail or gastronomy.

Blaschke

Austrian confectionery tradition since 1921

The original Blaschke coconut macaroon was invented by master confectioner Johann Blaschke in Traiskirchen in 1921. Since then the Blaschke coconut macaroon has been a favourite treat among Austrians and has long gained “cult status” thanks to the perfect combination of select ingredients and quality.

Gasteiner

From the highest peaks.
With the power to move mountains.

Gasteiner crystal-clear water is purest mountain water, flowing from the highest peaks at over 2,200 meters above sea level, in the original and virtually untouched High Tauern National Park, a rare exception today.

AUER

100 years AUER.
Delicacy x crispness

AUER has been at the forefront of Austrian baking since 1920. Thanks to their taste, consistency and form, AUER wafers are distinctive and unique – they are made to be shared and turn delight into a memorable experience.

Honigmayr

The pure taste of nature.

The honey in each Honigmayr jar is 100% natural. Over 100 years of experience, close contact with apiaries in Austria and the best regions of the world and focus on its core competence have made Honigmayr the ultimate partner for honey in the retail and gastronomy sectors.

GOAL

Refreshing fun for the family

GOAL makes refreshing and convenient drinks from popular fruits, whether in a handy carton or PET bottle for when you’re on the go. GOAL offers tasty drinks with no need for a guilty conscience: Our refreshing drinks are healthier than most soft drinks, but more drinking fun than water.

Puchheimer

Simply exceptional

We are proud to have been distilling since 1857. That history defines our brand and makes us what we are today. Our love of detail, care and selection of ingredients are all geared to the extraordinary moment when you savour our products, whether in retail or gastronomy.

Blaschke

Austrian confectionery tradition since 1921

The original Blaschke coconut macaroon was invented by master confectioner Johann Blaschke in Traiskirchen in 1921. Since then the Blaschke coconut macaroon has been a favourite treat among Austrians and has long gained “cult status” thanks to the perfect combination of select ingredients and quality.

If you are interested in our
brands or would like to learn more,
feel free to contact us.

For enquiries
from Austria

office@alpinebrands.at

For enquiries
from abroad

export@alpinebrands.at