Vision / Services / Industries

Hornsby Brand Design LLC exists to create strong and profitable relationships between good companies and their consumers. Our key strength is brand building. We find the cultural truths about—or intersection between—products, consumers, and businesses. With our award-winning creativity, technical know-how, “can-do spirit,” and full-service customer satisfaction in print, online, and broadcast, we drive real-world, bottom-line returns.

/ Brand Campaign Development

/ Brand Messaging

/ Brand Naming

/ Website Design and Development

/ Advertising & Marketing

/ Corporate Identity

/ Graphic Design

/ Strategic Market & Brand Planning

/ Promotional Campaigns

/ Event Planning & Management

/ Photography

/ SEO/SEM/CRM Technologies

/ Digital Tracking & Analytics

/ Research & Analysis

/ Radio

/ Film

/ Architectural/Construction

/ Boating

/ Business-to-Business

/ Educational Institutions

/ Energy & Technology

/ Healthcare

/ Hospitality/Restaurants

/ Insurance/Financial Planning

/ Legal

/ Manufacturing

/ Municipal/County/State Governments

/ Non-Profit

/ Retail & Products

/ Theater/Entertainment Groups

/ Transit

Bridget Hornsby

Founder, CEO, Digital Director

What brought you to the creative field?

I didn’t get “brought” to it. I grew up in it. Immersed in the fine arts by my artist mother, I attended numerous museums and art shows before I ever visited a theme park. Also, our family owned two printing companies where I worked from my teen years on. This exposure cultivated my love of graphic design, production, and the importance of business and communication. I took this passion to UGA, where I earned my degree in advertising with a minor in art and graphics. And now here I am. I own my own branding design firm and work with some amazing clients!

What gets you out of bed in the morning?

Making a difference in people’s lives. I proactively seek opportunities to help people achieve their goals. I endeavor to offer positive encouragement in tandem with practical assistance in all kinds of situations: professionally, personally, and day-to-day random encounters. Why? Because I love people… all kinds, different walks. Everyone has a story to tell.

What kind of person are you?

I am a “glass-half-full” kind of person. I’m both an enthusiastic cheerleader and a team player. I love turning challenges into success stories and making others look good in the process. I love all my roles as a business woman, wife, mother, daughter, sister, aunt, and friend.

What’s your favorite dinner and movie?

Veal scallopini, lamb chops, lobster, or the Prosperity steak at a locally-owned restaurant. (Yes, I’m a omnivore AND an animal lover.)

My favorite movie? That’s a hard one, but I’d say Gladiator just barely edges out Braveheart for me. But just to throw a wrench in it, I’ll also mention that I like The Notebook, Titanic, and Robin Hood: Prince of Thieves!

What’s your favorite book?

Well, the Bible first and foremost. But for fun? I’m a history hobbyist, so historical novels entertain me the most. Two of my favorite book series are in a draw: Outlander, by Diana Gabaldon and The Last Kingdom, by Bernard Cornwell. Authors Philippa Gregory and Edward Rutherfurd also get emphatic nods from me.

Got a hobby?

You bet! Many actually: Trying out top chefs’ cuisine recipes, gardening, reading & writing, and finding waterfalls. I love experimenting with new things, meeting new people, and learning about different cultures. I teach ESL (English as a Second Language) to adult learners and am taking a Spanish class as well.
I don’t let the grass grow under my feet.

Chris Hornsby

Founder, President, Creative Director

What brought you into the creative field?

From an early age I was encouraged to be creative and work with my hands. My mother was an artist and I have many relatives who are extremely creative. Because of this, I chose to pursue a career in graphic design. It was at the University of Georgia and subsequent positions that I began to learn how to attack complex branding/advertising challenges, devise creative plans, and then implement these plans into successful solutions.

What gets you out of bed in the morning?

I’m passionate and purposeful about what I do. I believe in the power of branding and desire to take calculated risks to achieve break-through results. I go beyond practiced processes. I thrive on healthy debate and look for collaborative relationships. With the knowledge that branding makes a difference in people’s lives, I focus on delivering impactful results by leveraging innovative techniques and approaches that drive measurable returns. My philosophy is that creativity plus the ability-to-implement go hand in hand. Successful results must have both disciplines working in tandem with one another.

What kind of person are you?

Well, that’s a very complicated question, but I’ll try to answer it the best I can. I’m an enthusiastic, creative/strategic leader. I take complex marketing challenges and turn them into successful solutions. I’m a husband, father, brother, son, and friend. I’m a perfectionist, so I can be a little demanding when it comes to quality and meeting predetermined goals. I believe in and employ the “Golden Rule.” I weight-train 3 days a week. I love to travel. Most of all, I try to never take myself too seriously.

What’s your favorite dinner and a movie?

I enjoy so many types of food from a great American hamburger and fries to Chinese, French, and Soul. However, I’d say my favorite dinner would be a huge plate of beef nachos with a killer frozen margarita…and if you throw in Cozumel, MX…it’d be perfect!

As for the movie, it’s a toss-up between Aliens and Braveheart. Both have determined and victorious heroes in seriously compromising and dangerous situations. Both are powerful underdog stories. Both are thrilling and inspiring. And both would be fantastic with a frozen margarita.

What’s your favorite book?

Anything written by Malcolm Gladwell, the author of David and Goliath, Blink, Outliers, and others. I love his brilliant perspective and his unique observations. It’s so obvious he is passionate about his craft. Such interesting reading.

Gotta hobby?

Yes. I love to paint, build sculpture, and exhibit my work throughout the US. My first exhibition was in New York and since then I’ve been fortunate enough to be shown at Brown University, RI, Mary­land, Virginia, Tennessee, and Georgia. For me, it’s a labor of love.

100’s of award-winning projects
Brand development & strategy campaigns, advertising & marketing, logo & identity packages, cinematography & film, website design, radio & television advertising, graphic design, musical jingles, special public relations events, mixed media campaigns, illustration, photography, environmental graphics, interactive media, exhibitions, packaging, & video.

Three 2020 Regional Addy Awards

Six 2017 Regional Addy Awards

Three 2015 Regional Addy Awards

Five 2014 Regional Addy Awards

2013 American Advertising Federation’s Hall of Fame Award

Four 2013 Regional Addy Awards

2012 APTA Gold AdWheel

Two 2012 Regional Addy Awards

Two 2011 APTA Gold AdWheels

Two 2011 District Addy Awards

Four 2011 Regional Addy Awards

2010 Best Cartographic Award

2010 District Addy Award

Five 2010 Regional Addy Awards

2009 APTA Grand AdWheel

2009 APTA Gold AdWheel

2009 District Addy Award

Seven 2009 Regional Addy Awards

2008 District Addy Award

Nine 2008 Regional Addy Awards

Seven 2007 Regional Addy Awards

2007 International Faith-Based Design Annual

The Addy’s 2006 Special Judges’ Award

Three 2006 Regional Addy Awards

Five 2003 Regional Addy Awards

2003 District Addy Award

PR Society’s 2002 Regional Award

2002 PRINT Magazine’s Design Annual

Eight 2002 Regional Addy Awards

Seven 2001 Regional Addy Awards

Two 2001 District Addy Awards

2001 National Addy Award

2001 Summit Award for Creative Excellence

2001 PRINT Magazine’s Design Annual

2001 HOW Magazine’s Design Annual

Four 2000 Regional Addy Awards

Four 1999 Regional Addy Awards

Three 1998 Regional Addy Awards

Three 1997 Regional Addy Awards

Architectural/Construction

William Andrews Architects • FinishPoint • Southern Walker Landscape Design

Boating

Brunswick Boat Group • Master Craft Boats • Boston Whaler • Bryant Boats • Numarine International • Island Packet Yachts

Business-to-Business

Corrugated Roll Corporation • TechCoat • Thermocopy • Landair

Educational Institutions

New Horizons Computer Learning Centers • Webb School of Knoxville/Camp Webb • Tennessee State PTA • AZ State PTA

Energy & Technology

Northrup-Grunman • Remotec-Andros • Radian

Healthcare

Team Staffing (nursing employment) • Best Nursing Service • UT Medical Center • Arkis Biosciences

Hospitality/Restaurants

HotelNewsNow.com • Anderson County Tourism-TN • Riverside Tavern • Parkside Tavern • Lakeside Tavern • Westside Tavern • Bullfish Grill • Subway • Del Moro’s • Cotton-Eyed Joe’s

Insurance/Financial Planning

Asset Planning Corporation • Providence Advisors • Burkhart & Company, P.C.

Legal

Egerton, McAfee, Armistead & Davis, P.C. • Gentry, Tipton, Kizer, & McLemore, P.C.

Manufacturing

Crescent • Peavey Electronics • Phillips-Magnavox • Willocks Brothers

Municipal/County/State Governments

City of Knoxville-TN • Anderson County Government-TN • Memphis MPO (Metropolitan Planning Organization)-TN • Knox County MPC (Metropolitan Planning Commission)-TN

Non-Profit

American Cancer Society • Epileptic Foundation of East TN • Emerald Youth Foundation-TN • Cornerstone Church of Knoxville-TN • Crossroads Church of Newnan-GA • Impact Ministries-GA • Living Faith Church-WV • Mercy Hill Church-ID • Sovereign Grace Church of Atlanta-GA • Sovereign Grace Church of Maryland-MD • The Growth Source-TN • Volunteers for Christ-TN • Homes of Love-TN

Retail & Products

English Mountain Spring Water • Zoomerz Convenience Stores • Jewelry Television • HeatShields

Theater/Entertainment Groups/Arts

Regal Entertainment Group • Regal Cinemas • Giant Records • Scripps Networks • Hornsby Gallery

Transit

SRTA-State Road and Tollway Authority, Atlanta, GA • Knoxville Area Transit  (KAT) • Chattanooga Area Regional Transit (CARTA) • Gwinnett County Transit-GA • Cobb Community Transit-GA (CCT) • Smart Trips-TN • TDOT • Bristol Transit System • Clarksville Area Transit • Franklin Transit Authority • City of Gatlinburg • Jackson Transit Authority • Johnson City Transit System • Kingsport Area Transit System • Memphis Area Transit Authority • Metropolitan Transit Authority (Nashville) • Oak Ridge Transit System • Pigeon Forge Fun Time Trolley • ETHRA • NET Trans • RTA (Nashville) • Mid-Cumberland HRA • Northwest TN HRA • South Central TN Transit • Southeast TN HRA • Southwest HRA Transit • Upper Cumberland Area Regional Transit System • Riverside Transit Agency (RTA-California)