The Safer Australian Roads and Highways (SARAH) Group was established by Peter Frazer after his 23-year-old daughter Sarah was killed in a road crash on the Hume Highway in February 2012.

Sarah’s car had broken down on her way to University and she had pulled into the emergency breakdown lane while waiting for assistance. Tragically, the breakdown lane was not built to the 3 metre Australian standard and while the tow-truck driver was hooking up her car, a passing truck side-swiped the broken-down car killing both Sarah and the tow-truck driver instantly.

Learn more


Peter Frazer Awarded OAM for service to road safety

Peter Frazer, Founder and President of the SARAH Group, has been awarded The Order of Australia, Meritorious and Military Award Medal for service to the advancement of road safety both nationally and internationally on the Australia Day 2022 Honours List.

Read More → Sarah's Rule becomes Law in NSW

Today on 26 September 2019, Sarah’s Rule becomes law in New South Wales following a year long trial.

Read More → Volunteer of the Year 2019

Peter Frazer, President of the SARAH Group, has been awarded Volunteer of the Year at the Third Sector Awards 2019

Read More → MORE NEWS

The SARAH Group was set up to:

Ensure that major Roads and Highways/Freeways have breakdown lanes/road shoulders that do not leave drivers, passengers and the first call service personnel (i.e. Roaside Assistance, Tow Truck Drivers, Road Workers) and emergency service personnel (ie. Police, Ambulance, Fire) who come to their aid, in harm’s way.

Ensure that “first call” and emergency service personnel who aid and protection on our roads and highways are protected by requiring drivers who pass a vehicle displaying hazard or emergency lights to “slow down” and when safe to do so, “move over” into the lane away from the hazard.

The Group works closely with road safety organisations, road and emergency personnel and Commonwealth, State and Local Governments across Australia to improve road safety measures, increase awareness of the impact of traffic injuries and to ask Australian drivers to take responsibility for safer driving and pledge to “Drive so others survive”.

Every year more than 1220 are killed and another 35,000 seriously injured on Australian roads. Traffic injury is the biggest killer of Australian children under 15 and the second-biggest killer of all Australians aged between 15 and 24. Most importantly it is preventable.

National Road Safety Week is an annual initiative created by the Safer Australian Roads and Highways (SARAH) Group and is supported by Governments, road safety organisations and businesses across the country.

From 15 to 22 November 2020, Commonwealth, State and Local Governments in partnership with road safety organisations, campaigners and businesses will shine a light on this deadly issue with events, safety meetings, memorials and displays of yellow ribbons - honouring those we have lost and pledging to make the roads safer for everyone.

Please visit or events happening in your local area and for how
you can get involved.