6 of 12 Sessions We Offer

Content Marketing Workshop for Schools

Extensive Workshop on how to attract, engage, and convert parents on your website.A website in an organization’s greatest marketing asset. But attracting people there, keeping them engaged, and getting them to take action can be tricky. We’ll dive into ways to generate more organic traffic, via Search Engine Optimization, so that you don’t lose prospective families when it matters most.

Neuroscience of Marketing: the New Science to Your Prospective Family’s Decisions

There’s no question our brains are instinctively activated by certain types of stimulation. Our challenge is to harness and channel the right types of stimulation to create more effective marketing. Fortunately, neuroscience can be an important asset for us, teaching us how to use emotions to wake up our brain, how to feed our brain’s desire for familiarity and simplicity, and how to surprise our brain with word games and other unexpected language manipulations. In this workshop style session, you will see how you can apply neuroscience to improve your school’s marketing strategy.

Take the Stress out of Grant Writing for Your School

Grants? Who has time? Do you know what documents you need? Where to search? How to write a great proposal? Do you have time to get it all done? Probably not. And yet, you may be thinking about grants to support your school programs or your nonprofit activities. Can grants really help? Yes, with a little luck and a great plan. Let me help you! Learn how to create productive conversations within the faculty and administrative team because of new and unexpected enrollment changes.

The 1,2,3’s of email Marketing

Looking to take your email marketing plan to the next level or finally get started on building one? In this presentation, you’ll learn the importance of email marketing along with some key rules to live by and the key components of what makes a successful and sustainable email marketing plan for YOU!

Google Analytics is Changing! School Marketers Need to get Ready Now

Google Analytics is stopping Universal Analytics (the current analytics configuration as schools know it) for good in July 2023. We will break down what schools need to do to save their analytics data, and start tracking in the new version of Google Analytics 4. We will also review tips for enhancing the data you collect on prospective families in order to help improve your marketing and website decisions to drive enrollment while staying privacy-centric in an increasingly shifting landscape. Bring your laptops and Google Analytics log-ins and get ready to embrace this change with confidence!

Branding Your School with Proven Success

During this session you will gain the tools needed to boost your school’s brand and become the master influencer of your school. Reveal the heart and soul of your school. This fun, but practical session, will touch upon the length and breadth of branding–from the big-picture mission and beloved traditions to the micro-decisions of colors and fonts and style guides.