The Measurement Standard - CARMA

Time 2021-01-12 13:07:40

Web Name: The Measurement Standard - CARMA

WebSite: http://www.themeasurementstandard.com

ID:164805

Keywords:

Measurement,The,CARMA,

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CARMA’s AMEC Measurement Month 2020 Highlights Each year, AMEC celebrates best practice in measurement and gathers leaders from all over the globe to share expertise and explore emerging trends. Offering nine of its own webinars this year, and with Richard Bagnall, our Co-Managing Partner and AMEC chair, regularly appearing throughout the month, CARMA played a large part in the celebrations for AMEC Measurement Month 2020. Using Data to Tell The Story You Want to Tell Measurement is about making that data impactful, compelling, and memorable by telling a story. A story knows its audiences and its objectives, just like a great piece of PR work. Check out our Challenger Bank Case study and discover how you can use data to tell the story you want to tell. Measuring What Matters Helps You Tell The Right Story How do we know we are measuring what matters? That was the topic for discussion at our recent webinar on Measuring What Matters Helps You Tell The Right Story. Read on to explore the key learnings from the session. Influencers, PR Measurement: CARMA in Conversation with Scott Guthrie Looking back at Orla Graham s webinar with influencer expert, Scott Guthrie. Read on to discover the five big questions we have the answers to. COVID-19 on health care communicators: a challenge that inspired greatness Sarah Waddington, PR consultant and past President of the CIPR, has just announced the publication of Future PRoof’s fifth edition. A labour of love and tears, she pays homage to NHS communicators and shares their incredible and unforgettable testimony telling the greatest communications outcome of all: saving lives. Calling all Start-up Execs and Entrepreneurs New “Coverage to Capital” Report from Hard Numbers, Supported by CARMA, Shows Clear Correlation Between Coverage Output and the Highest Increases in Funds Raised. Download the report and understand its findings here. Richard Bagnall Becomes Fellow of The PRCA The Public Relations and Communications Association (PRCA) has announced 22 new Fellows. CEO Brand Report 2020 A study on top CEOs in Singapore as brand communicators CARMA ASIA reveals Singapore’s most prominent and favorable CEOs. This study evaluates the impact and value of CEOs as brand communicators. November is Measurement Month Richard Bagnall, Chair of AMEC and Co-Managing Partner of CARMA invites you to join us from around the world this November as CARMA shares its expertise for AMEC Measurement Month, an opportunity for communications and public relations professionals to share best practice, knowledge, and explore emerging trends. ICCO Launches 2020 World PR Report Titled ‘Agency views of the path ahead’, this year s report features an important section on attitudes to PR measurement and communication evaluation, written by AMEC Chair and CARMA Co-Managing Partner, Richard Bagnall. How to Use Data and Insights to Inform Your Social Media Strategy Coronavirus has changed our lives completely, including what social media we consume and how we consume it. This guest post by ADPR, gives you an insight on how to develop your organization s social media strategy. They reveal; three top tips to cutting through the noise on social. Do-it-yourself Measurement Media monitoring has become a ‘must have’ for PR pros, but does DIY measurement work for every organization? From the frequency of reporting to the volume of articles, your requirements will shape what is the best solution for you. No budget, no problem! If it isn t a lack of time that s stopping you from kickstarting your measurement program, it s probably a lack of budget. But a smaller budget doesn t mean measurement is out of the question. We look at five ways to measure what matters, even on a shoestring budget. Reporting communications to the C-suite The C-Suite is often time-constrained, results-driven, and reliant on quality insights. So, how can PR report to management in the most effective way? We explain four simple steps to getting it right. Beware of vanity metrics In an increasingly uncertain economic environment, it s just as important as ever for PR to prove value. If only there were a foundation to measuring what matters and proving your worth. In the latest edition of The Measurement Standard, we provide you with the ways of doing just that. No time to measure? Think again! I just don t have the time . It s the age old excuse, isn t it? But it doesn t have to be that way. Meaningful measurement doesn’t need to be complicated and time-consuming. We reveal five tips every PR Pro can try to start measuring what matters today. Finding the right media monitoring tool for your PR program From routine monitoring to goal-orientated measurement, we explore solutions for the most common measurement objectives to help you find the right media monitoring tool for your PR program. How to run a successful media monitoring and measurement RFP Jason Weekes reveals his tips and tricks on how to find the perfect monitoring and measurement partner without the need for deep pockets, whilst still getting the insights that matter. Highlights from the AMEC Member Survey From industry growth to the adoption of measurement practices, the AMEC Member Survey reveals the industry s optimistic outlook, despite the impact of COVID-19. How to set up a global measurement program As global PR measurement programs become more commonplace, you might be thinking about how on earth you set one up. Whether you re starting fresh or having a re-think, we reveal the five things to keep in mind when getting things underway. Barcelona Principles get a facelift With the third edition of the Barcelona Principles launched earlier this month during the AMEC Summit, we take a look at their evolution since their launch a decade ago and what this means for PR pros today. The time is now for the PR industry to prove its effectiveness The time is now for the PR to wake up and smell the coffee on the importance of credible measurement and evaluation of its work. We can no longer afford not to be able to prove the value of our work in a meaningful manner. Staying ahead of the curve in pharma, reputation and crisis management In 2016, CARMA hosted an event in New York City that posed the question: how important is reputation to the pharmaceutical industry? A framework for measuring what matters in PR In 2019, we co-hosted an exclusive seminar with PRCA SEA, in which Richard Bagnall shared international PR and communications measurement and evaluation best practices. Top 5 social media technology trends in 2020 In an interview with MarTech Vibe, Mazen speaks about social media trends that will dominate the market in 2020. Dear CARMA: This year, I would like a KitchenAid and to secure the PR budget I deserve In some parts of the world, ‘tis the season of mulled wine, cosying up in pubs with fires, frantically shopping for last-minute presents… and securing PR budget for the next year. Two things you need to know right now about measurement and evaluation if you are in PR What PR professionals need to know about when it comes to PR measurement and evaluation today: key learnings from PRWeek s Measurement Conference 2019. How should you measure communications before, during, and after a crisis? Although most organizations plan for crises, everyone assumes it’ll never happen to them. But, then it does. Here s how measurement can help you navigate crises before, during and after. Let’s Stay Connected! 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