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HomeR3 Marketing2021-10-08T19:14:51+08:00 WHAT WE DOReturn on Agency

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INSIGHTSR3 Marketing2021-11-03T21:14:37+08:00 From Culture to Contracts: Committing to Diversity Inclusion In Marketing

By Shufen Goh, Principal Co-founder, R3 - As professionals working in Southeast Asia's multicultural region, we walk a ...

R3 Marketing2021-10-08T19:16:10+08:00 Teeing Up Your Brand for Sports Sponsorship

If a brand wants a fast way to reach their audience, sports cuts across culture, language and politics. When ...

R3 Marketing2021-09-15T22:01:38+08:00 Is A Lack of Exposure Around Paralympians Holding Back Marketing Efforts?

Marketing Interactive - The Tokyo 2020 Paralympic Games wrapped up on 5 September in a colourful closing ceremony to signify ...

R3 Marketing2021-09-15T21:32:36+08:00 How Will Marketers Adapt to Chinas Video-Game Restrictions for Kids?

Campaign Asia - China is limiting the time minors can play video games to three hours per week—a strict ...

R3 Marketing2021-08-16T10:44:36+08:00 How Agency Holding Groups Could Sustain Newfound Momentum in H2

Marketing Dive - After years of struggling with returning to growth and the encroachment of management consultancies on their ...

R3 Marketing2021-08-16T10:48:08+08:00 NFTs Remain Technology in Search of Clear Brand Strategy. Can Agencies Bridge the Gap?

Marketing Dive - While nonfungible tokens (NFTs) — unreplicable digital assets certified by blockchain technology — remain a controversial topic, ...

IN THE NEWSR3 Marketing2021-10-20T17:13:19+08:00 Standard Chartered Concludes Global Media Pitch With 5-Year Contract

Standard Chartered has handed incumbent dentsu international its global media remit for five-years in a pitch handled by R3.

R3 Marketing2021-10-08T12:10:40+08:00 SG Whole of Government 3-year Media Buying Contract Up for Grabs

Earlier this year, Singapore's Ministry of Communications and Information (MCI) appointed R3 to assist with the development, execution, and evaluation of its media buying services contract.

R3 Marketing2021-09-15T21:43:46+08:00 Adland Diversity Inclusion Index 2021

Marketing Interactive, ManpowerGroup, and R3 have unveiled the results of the inaugural Adland Diversity Inclusion Index, shortlisting 21 policies from 20 different firms, after intense scrutiny of the submissions.

R3 Marketing2021-08-16T13:22:33+08:00 Gucci Owner Kering Group Kicks Off Global Media Review

Kering Group has kicked off a global agency review that spans media planning and buying across all of Kering Group’s brands and markets.

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