Digital Intelligence Today

Time 2020-11-11 06:03:16

Web Name: Digital Intelligence Today

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July 3, 2017 Paul Marsden 1xbet UX Happiness Insights: Engagement Sucks betano portugal If your brand’s online engagement stats are through the roof, then you should be worried. An interesting study looking at digital engagement (measured by time spent interacting) and user happiness from Thrive Global and Moment has found a startling negative correlation. The apps we spend the most time (essentially social media)... betilt Continue Reading... Consumer Psychology February 2, 2017 Paul Marsden Happy Nudges - A smiling selfie keeps sadness away (study) Want to be 22% happier? Here’s how.  Simply take a selfie whilst smiling every day for three weeks. That’s the finding of a study published in the Journal Psychology of Well-being which invited people to either take a daily smiling selfie. Compared to a control group, the happiness of daily smiling... Continue Reading... Positive Psychology December 12, 2016 Paul Marsden Customer Happiness - Tackle anxiety-points [OECD Study] A major landmark study on The Origins of Happiness is out today, and being presented at the London School of Economics (co-organised by the OECD).  The study, co-authored by Lord Richard Layard (who authors the World Happiness Report), and is based on new research with 200,000 participants across Europe, US and Australia... Continue Reading... Positive Psychology December 7, 2016 Paul Marsden Interface’ - digital buzzword 2017 We’re at unbound 2016 London - the big digital innovation festival - and people, including the British Royal Family (Prince Andrew - Duke of York) are buzzing about interface’ being a big buzzword for 2017.  And it’s not only what you think. Yes, there’s a lot of talk of new... Continue Reading... Consumer Trends November 16, 2016 Paul Marsden Psychology of Trump Victory: Opportunities from the ARC of Happiness Why did Trump win?  Theories abound, here’s a simple psychological rationale - People strive for happiness, which according to a well-researched, validated and influential model in psychology – self-determination theory – is driven by three things: the ARC of happiness – a sense of Autonomy, a sense of Relatedness, and a... Continue Reading... Consumer Psychology November 15, 2016 Paul Marsden EgoTech makes Millennials 16% more narcissistic as they age? Extensive use of on-demand apps is linked to narcissism. Especially if you are a Millennial. Specifically, if you are a Millennial (i.e, aged 18-35 in 2016) and you use more than a couple of on-demand apps such as Uber or Instacart, then you are more likely to over-index on narcissism as measured by the Narcissistic Personality Inventory... Continue Reading... Consumer Psychology August 2, 2016 Paul Marsden Enchanted Objects (and the future of digital branding) - Speed Summary In preparing a report on the psychology of wearable tech at the London College of Fashion, I’ve found ‘Enchanted Objects: Design, Human Desire and the Internet of Things’, by MIT’s David Rose, consistently thought-provoking. For consumer brands looking for opportunities in the Internet of Things (IoT), Enchanted Objects is a useful read,... Continue Reading... Speed Summaries July 15, 2016 Paul Marsden The Psychology of Pokémon Go - Augmented Reality Creates Augmented Self’ Within a week of launch, the location-based augmented-reality game Pokémon Go already enjoys more daily active users in the US than Twitter, more minutes per user than Facebook, and has supplanted Candy Crush as the most successful mobile game of all time. The formula seems simple - take an old mobile game developed by Google... Continue Reading... Positive Psychology

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