Market Research Software | Find Survey Software & Market Research Solutions - Sawtooth Software-http://www.sawtoothsoftware.com

Market Research Software | Find Survey Software & Market Research Solutions - Sawtooth Software

Time 2022-10-04 18:58:25

Web Name: Market Research Software | Find Survey Software & Market Research Solutions - Sawtooth Software

WebSite: http://www.sawtoothsoftware.com

ID:339858

Keywords:

Software,Find,Market,Research

Description:

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Market Research Software Solutions

Product and price optimization

Choice-Based Conjoint mimics a shopping experience, asking respondents to choose among varying products described by features and price, leading to a model that explains what drives buyer choices.

Learn more about choice-based conjoint analysis

Prioritize your product development roadmap

Prioritize your product development roadmap MaxDiff (best-worst scaling) research analysis technique not only reveals which features your customers care about the most, it quantifies their interest so you can make data-driven product decisions.

Learn more about MaxDiff for market research analysis

Analyze the competitive landscape with popular market research solutions.

Using conjoint analysis, you can see where your product will succeed within the marketplace, positioning your product vis-à-vis competitors to increase revenues, profits, or market share.

Learn more about conjoint analysis for product feature and price optimization

Validate messaging and advertisements

MaxDiff (best-worst scaling) reveals which messages and advertisements resonate best with your customer bases.

Learn more about MaxDiff for estimating preferences and importance

Validate Billboard messages with MaxDiff

Market Research Methods

conjoint on mobile phone

Choice analytics versus standard rating scales

Standard rating scales provide relatively imprecise and biased data compared to choice analytics such as MaxDiff and CBC. Respondents tend to straightline with ratings scales, leading to less information content. Scale use differences such as positivity bias (yea-saying) also make rating scale data weak for cross-cultural research and correlation analysis.

Choice questions yield more accurate and unbiased data because they ask respondents to choose among products or items being shown to them. Respondents cannot say that all products are equally desirable and there is no rating scale to lead to scale-use bias.

What is conjoint analysis?

Conjoint analysis is a realistic questioning approach that mimics how buyers shop in the real world. We show respondents multiple products described by varying characteristics (often involving price) and observe their choices. When respondents have to make hard choices in the conjoint questionnaire (similar to how they face challenging tradeoffs in the real world), it shows us what they truly value.

Conjoint analysis data lead to powerful and intuitive what-if market simulators for predicting what buyers would do in future market scenarios.

Learn about conjoint analysis in product and pricing research

What is MaxDiff scaling?

MaxDiff (best-worst scaling) works much better than standard rating scales for prioritizing and quantifying the importance or preference for items on a list. MaxDiff places the list items into subsets of 4 or 5 and asks the respondent to choose which is the most important and least important for each subset.

MaxDiff asks the respondents to make simple best-worst prioritizations and in turn reveals the true order and magnitude.

Learn about MaxDiff and MaxDiff market research software

Core Market Analysis Software Products

Lighthouse Studio

Lighthouse Studio is our industry-leading Windows desktop application survey and survey analysis software tool for MaxDiff and conjoint analysis. It also gives you full power and flexibility to author online and offline surveys, analyze data, and run market simulations. Many use Lighthouse Studio for all their general survey and choice analytics needs.

Download Lighthouse StudioView Lighthouse Studio

Discover

Discover is our modern, streamlined web-based survey analysis and market research software solution providing basic MaxDiff, conjoint analysis, general interviewing, and data analysis.

Try Free Discover Software DemoView DiscoverCompare ProductsYou're in good companyBlack and Decker logo.

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We're on your side

Free technical support

We want you to succeed—from your first conjoint analysis study to your thousandth. That’s why all licensed customers get access to our entire team of knowledgeable and friendly people who fully understand conjoint analysis and are ready to help you every step of the way!

Contact Support

Extensive learning & survey resources

From white papers to webinars and an active community forum, you have everything you need to complete a successful conjoint analysis study.

Browse Marketing Analysis Resources

Hands-on workshops

Get the most out of our tools by joining us at one of our many immersive, in-person training courses around the world. Want more in-depth and individualized training? We’ll come to you!

View Sawtooth Software Eventsman on stage at Sawtooth Software conference and workshops

">Sawtooth Software Support on the phone

Survey software packed with powerful features

Free data collection

We host your surveys on our secured servers for free (no additional cost per complete), and we allow you to host on your own server too.

Mobile responsive

Phone? Tablet? Desktop? Our surveys automatically adapt to different screen sizes. Even conjoint exercises are mobile-responsive.

Survey-to-survey linking

Seamlessly link your survey and pass data to, or from, a panel company or other survey software platform.

Adaptive choice exercises

Collect only the data that matter most—use choice exercises that are automatically responsive to the preferences and opinions of your respondents.

Dynamic price testing

Use Conditional Pricing to control for premium vs. standard brands or use Summed Pricing to add incremental value depending on an attribute or level.

Search optimization

Use the choice simulator to automatically search through all possible product combinations and optimize for share, revenue, utility, or profit.

Offline interviewing

Collect data on devices without an internet connection. When you have a connection, upload and sync your data to a central location.

Standard question types

Select, Ranking, Rating, Numeric, Open End, Constant Sum, Grid, Semantic Differential, and more. Or even build your own question!

And much more

Skip logic, Quota control, Piping, Looping, Dynamic lists, Test Data Generator, Segmentation, Shelf-facing display, etc.

Start Your Market Research with Us Today

Let our friendly, no-pressure staff show you the power of conjoint analysis.

Request Product TourA conjoint analysis task being fielded in a web browser.

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