Win the battle for the customer

Grow your market share

It’s a competitive market, and winning is hard. Know exactly what your competition is doing better – and beat them at it to grow your share.

See exactly where you need to improve to achieve your potential.
Win new customers and keep existing ones with a Customer Experience (CX) that delights – and leads to more successful sales.

Achieve more sales

Use the in-depth data and insights from your Digital Experience Dashboard to make targeted optimizations with real impact. Use industry best practices to streamline and optimize your website experience. See exactly how the customer behaves, and know why – to create more positive brand experiences.

Whitepaper: Optimize your conversion with these behavioural psychology principles

“Each half-year, WUA delivers an overview of the best practices in the market. Based on WUA’s reports, we get a good feeling of where we stand compared to our competitors. This gives me a good base to have a dialogue with my commercial team and my IT team to see what our ambition should be, what we want to improve, and where to focus on.”

"Looking at our website and business model with a fresh look helped us improve. After modifying the website, we sent twice as many leads to our dealers. On top of that we sent 80+ direct applications to the lease company in the first 2 weeks. A few weeks later we learned that the number of signed lease contracts had tripled. These are amazing results."

“WUA’s insights are integral when planning our roadmap for the year. It helps determine what the priorities are in terms of improvement, strategy, and direction on where we’re going. This applies to teams across the organization, from Marketing and Sales to Design & UX. It helps us align on common goals for the future, and plan our approach accordingly.”

“This research is a breeding ground for more successful a/b tests and hypotheses”

Go beyond analytics. Way beyond.

You already know your conversion rate – and all the rest. Now you can understand the story behind customer behavior with detailed qualitative feedback. 

Zoom-in to the single-customer level – and find out what works, what doesn’t, and why they choose a competitor over you.

Use in-depth and detailed qualitative feedback to help you provide thrilling website experiences for your customers, and turn a streamlined CX into killer sales.

Insights

Navigation lessons from Bol.com and Coolblue

How to beat the competition with online persuasion: 6 winning tactics

Downloads

Behavioural psychology principles that help optimize conversion

CX Lessons from ANWB, The North Face, Coolblue, Centraal Beheer and Robeco

Cases

How ING improves customer journeys in an agile and global organization, using an optimized digital CX.

How T-Mobile Home Doubled their Conversion with More Successful A/B Tests