Automotive Wholesale Simplified

How to Profit from Wholesale and Not Feel Guilty About It.

A Guide to Success in Today's Wholesale Market

Automotive wholesale expert Kevin B. Leigh reveals how dealers facing compressed margins can shift out of low gear toward accelerated wholesale profits. Leigh and his partners introduce the Wholesale Simplified method and the application of a silent bid sale to improve the performance of vehicle wholesale departments..

For too long dealers have felt guilty about wholesale losses, going so far as to believe that wholesale profit is a bad thing. Wholesale Simplified debunks that belief once and for all, showing dealers that they can appraise trades correctly and still profit from wholesale. In this transformative time for car dealers, Wholesale Simplified shifts the discussion from wholesaling at auction to becoming the auction and reveals the journey many dealers have undertaken to reinvent their wholesale departments.

What you will learn with Automotive Wholesale Simplified

The Cost of The Way You Wholesale Today

This part of the book, is a hard look from a fresh perspective and maybe at times troubling or uncomfortable. It may expose for you items you have not considered for a while.

The Profitable Way to Wholesale Cars

Here you will learn details about dealer bid sales that have come from over four years of research and over 100 dealer visits and well over 500 online meetings.

How to Hold Your Own Auction

In this section we are going to take a deep dive into topics from getting your teams to buy-in all the way through delivering the cars and the collecting of payments.

Enhance your Existing Bid Sale

We focus only on ways to grow your existing bid sale, using a series of “What If” questions, based on a video we created on YouTube several months ago.

An Argurment for a Focus on Wholesale

Maximizing wholesale profit has been a struggle or even a nonstarter for franchise dealers since the pressure to increase new car volume at the expense of trade values is higher than ever before. But even as that pressure builds, the manufacturer-controlled programs drive our competition to lower prices, and it has become more difficult to profit on new cars.

In the used car department, dealers are getting smarter, are using tools to price to market, price to environment and price to season. While each price race can increase sales, the unintended consequence can be a reduction in used car profits. Sometimes called profit compression.

As the Automotive Seasonally Adjusted Annual Rate (SAAR) increases, dealers struggle to maintain their share of their local automotive markets.

Bottom line: Margins are compressing, so a focus on wholesale profit makes sense.