Learn Facebook Ads with Jon Loomer

Web Name: Learn Facebook Ads with Jon Loomer

WebSite: http://www.jonloomer.com





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For Advanced Meta Advertisers

This is where advanced Meta advertisers go to sharpen their skills and stay on top of the constantly evolving world of advertising. It’s also where inexperienced advertisers go to become advanced.

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Latest Posts From the Blog

Example: How to Use Custom Metrics in Facebook Ads Manager

September 14th, 2022 by Jon Loomer -0 Comments

Custom metrics can be hugely valuable by telling a more complete story than the core metrics in Ads Manager. Here are examples…

Facebook Marketing Tutorials

How to Set Up Conversions API with Facebook for WordPress Plugin

September 6th, 2022 by Jon Loomer -0 Comments

Have you struggled to get the Facebook Conversions API going? You can set it up easily with a free WordPress plugin.

Facebook Marketing Tutorials

Special Ad Audiences Going Away for Facebook Targeting

August 28th, 2022 by Jon Loomer -0 Comments

If you run Facebook ads promoting a Special Ad Category, Special Ad Audiences are going away. Here’s what you need to know and how to adjust.

Facebook Marketing Tutorials

New B2B Targeting Options for Facebook Ads

August 14th, 2022 by Jon Loomer -0 Comments

Meta recently revealed several new options for B2B targeting to help isolate business decision-makers. Here’s how it works…

Facebook Marketing Tutorials

Advantage+ Creative: Automatically Optimize Facebook Ads

August 8th, 2022 by Jon Loomer -0 Comments

When you turn on Advantage+ Creative, your Facebook ads will be automatically optimized based on your audience. Here’s how it works…

Facebook Marketing Tutorials

How Meta Could Leverage Outbound Clicks

August 3rd, 2022 by Jon Loomer -0 Comments

Meta could leverage Outbound Clicks to assist advertisers who send users to third-party sites (like Amazon) with optimization and targeting.

Facebook Marketing Tutorials

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I Regularly Blog on These Topics

iOS 14

The Problem with Unranked Event Custom Facebook Ads Reporting »Solution: Verify Facebook Ads Results with Unique Landing Page and Form »Facebook Ads Performance Related to iOS 14 »

View Topic Archive (26)

Facebook Pixel

How to Set Up Conversions API with Facebook for WordPress Plugin »Why You Should Use the Facebook Pixel Helper Chrome Extension »How to Set Up Automatic Events for Your Meta Pixel »

View Topic Archive (37)

Facebook Custom Audiences

Meta is Testing Custom Audience Expansion »Catalog Custom Audiences: Target Facebook Ads Based on Catalog Engagement »Audience Targeting Options Facebook Needs in the Age of Less Tracking »

View Topic Archive (57)

And many other topics...

How Can I Help You?

While I have a paid community who have access to my countless premium resources, I also create free content for those on a budget or getting exposed to me for the first time.

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10 Tips from 10 Years

10 most important lessons learned about Facebook ads during the past 10 years. Receive a series of 10 emails, one every day.


The Basics

The five basic steps to setting up a successful campaign. Receive a link to a different tip every day. Each tip includes a video and written lesson.

Free Training & Resources Created to Help You

FREE The Pubcast with Jon Loomer

Facebook ads and entrepreneurship challenges discussed over a beer. Full Pubcast episodes are published every Friday, and short Pubcast Shots on all other days. Pop a bottle...

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FREE 5 Facebook Ads Tips Free Webinar

Every month, Jon hosts a free webinar with five of his most valuable and relevant tips for Facebook advertisers. Register to get access to the next one and prior replays.

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FREE Facebook Pixel Event Generator

Use our tool to dynamically create the relevant pixel code based on your criteria.

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FREE Facebook Advertising Fixes Video Series

Factors that impact your Facebook ad success and how to approach them.

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FREE Facebook Ads FAQ

Browse our FAQ for answers to many of the common questions advertisers like you are asking.

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Premium Training for Facebook Marketers of All Levels

Meta Business Suite Mastery

NEW Meta Business Suite Mastery

Master Meta Business Suite for both paid and organic marketing efforts in this training package.

Read more & Sign Up

Facebook Conversion Event Mastery

Facebook Conversion Event Mastery

Master conversion events for targeting, reporting, and optimization in this live training session.

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Tracking, Targeting, and Optimization

Tracking, Targeting, and Optimization

Learn how to thrive in an era of less tracking with this multi-focus bundle.

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Facebook Ads and iOS 14

Facebook Ads and iOS 14

Apple's iOS 14 update changed the course of Facebook advertising forever. Learn what you need to do.

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Beyond The Boost

Beyond The Boost

Over 25 tutorial videos to move you beyond the Boost button & improve your performance as a Facebook advertiser.

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Or - Get Access to All Material and Regular Weekly Updates by Joining:


The only resource you’ll ever need to master Facebook marketing

The Power Hitters Club is a community of hundreds of advertisers with extensive experience in Facebook Marketing. Those who are serious about maintaining their sharp skills with Facebook ads join the PHC. We support one another, share strategies and case studies, and alert one another of new features and how to use them.

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My Team Are Here to Help You


I make sure that we focus on developing and expanding value creation and innovation. This means that we are always thinking about how to better serve our members. I stay curious about how to make things better and easier for all stakeholders. And I make sure Jon is encouraged, supported, and challenged so that we have a business that is productive, profitable, and most importantly, that we are proud of.


I write content for Jon’s site (which you can check out here), and I engage with advertisers in our Power Hitters Club communities to dive deeper on issues related to Facebook and Instagram ads.


I oversee Jon’s Power Hitters Club membership process and relations, identifying potential and existing member needs as well as responding to membership queries. I also collaborate with other team members to optimize the customer journey experience.


Myself and my team help Jon with all matters relating to the websites (design & development), WordPress, and integration. We’re also very interested in areas such as online privacy, & Facebook Conversions API etc.

What My Members Say

I have followed Jon Loomer loosely for a few years online, dipping into his free trainings and resources as they popped up on my newsfeed or appeared in my online searches. I signed up for Jon’s email list and messaged his team multiple times feeling out the content and attitude behind the Power Hitters Club. I found the quality and quantity of information very transparent and informative.

Since I have been involved with PHC I have found a group of like-minded advertisers and agency owners who actively share with and support each other in an ever-changing industry. Jon & Luke are approachable and professional in their approach to real time education regarding Facebook and Facebooks ecosystem.

I have learnt some valuable lessons and have had my eyes opened wider to this industry since being a part of PHC with not only the library of trainings, Live chats, One on ones but most importantly with the assistance Jon/Luke and the collective of the people in the Facebook Group.

If you are an agency owner or Facebook advertiser and you are looking for a training and support network I strongly suggest look further into PHC and Jon Loomer as this is the best I have found.

Andrew GeldardMuse Marketing Agency

Business Manager is constantly changing and it can be hard to keep up, PHC - Basic ensures you are always up to date on a weekly basis which ensures your campaigns are performing to the best of their ability. I've benefitted from being able to get feedback from other marketers on campaign & audiences ideas before testing them out.

Byron M.

I love PHC - Basic because it makes me feel safe. It is very important that I can ask a question about social media at the exact time I face the problem and get an immediate response from people who know what they say! I also get informed on new tools coming and I get new ideas for my advertising projects.

Xrysa T.

As a novice Facebook advertiser and an sole in-house marketer, I knew I didn’t need the elite group but I did need the right support to grow. I have been in the group only for a month but I have had many of my burning questions answered and the support I have needed to develop my advertising skills. I would highly recommend the Power Hitters Club- Basic to any noise who seeks development. But remember to be engaged.. you only get out what you put in.

Lauren B.

I've been a Power Hitter Club member for about 6 years now. When I first started, I was new to the industry and I was launching Facebook Ads within our company. When I found PHC, I loved the no-nonsense deep dive into robust Facebook marketing strategies. It seemed overwhelming at first but Jon's approach to training is perfectly guided for beginners right up to expert-level training. Over the years I have been supported consistently with sound advice, useable strategies that have been tested and proven! I also really like being a part of a community of people who face the same challenge and are happy to collaborate! Fast forward to today and I am now the VP of our agency and even though I can't make every live strategy session, the resources and knowledge needed to be a high knowledge marker are always accessible for review when the time is right for me and my team. This membership has been the best investment for my career and I highly recommend this to anyone serious about Facebook marketing.

Amber FossenierVice President at OpenSail

I have seen the most successful people in ecommerce, agency, or brand ownership, are those that have one thing in common: always learning and never taking these wild west days for granted as platforms add new bells and whistles or regulation. Everything is changing rapidly and if you’re human in marketing today, that is overwhelming. Unless!...there’s a great group of improvers from which to lean into, ask questions without judgment in a private setting with caring professionals who want you to succeed. Best part is, as you encounter problems or challenges last minute, there’s a place to raise your hand and with immediacy, there’s some help, recourse or direction, or ‘you’re not alone’. Why I value The Loomer Group’s leadership. They are always coming up with new ways in which to provide even more value for membership. Rare. Thank you!

Kim McCoyHiRise Promotions & Marketing, Inc

Being a member of the PHC has enabled me to stay on the top of my Facebook game. Not only do I take advantage of Jon’s extensive wealth of knowledge in all things Facebook marketing, but I benefit from the insights, ideas and experiences of some superb and top notch marketers who are also members of this awesome club.

Sarah M.

With Jon’s direct input and with access to the many other advanced Facebook marketers in the group, the PHC provides an unparalleled opportunity to learn from others, to have your Facebook marketing questions answered, and to truly master Facebook marketing.

Jeff S.

Fantastic value training, access to an engaged and helpful Facebook community with regular involvement from Jon. The PHC helps me stay current and at the cutting-edge of Facebook advertising, which in turn allows me to create value for my clients.

Alan M.

Jon has surpassed my expectations and being a PHC member has saved our company time, money and frustration. His knowledge, passion and natural ability to break down complex information into simple terms and processes has been absolutely priceless.

Sheri K.

Being a part of ‘Jon’s team’ has delivered massive value in a very short period of time. Nothing like collaboration with industry pros and guidance from a respected leader.

Geoff K.

Not only am I getting the latest news in Facebook Advertising before everyone else, I also get easy access to Jon Loomer for support as well as several other experts in the industry. The networking I have done in this group has also developed some great friendships and exciting job opportunities.

Chris M.

I’ve done over a million dollars in FB Ads sales from Jon’s trainings, and joining the Power Hitter’s Club keeps me ahead of the curve with platform features, best practices, and keeping my ads and client accounts 100% compliant.

Kylie S.

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