rux-werx-(w)here

Time 2022-09-14 08:29:23

Web Name: rux-werx-(w)here

WebSite: http://www.rux-werx-here.net

ID:314426

Keywords:

rux,werx,here

Description:

Rux

I’m a Creative and Technologist passionate about disembedding technology in peoples’ lives to make them better and happier.

I’ve been collaborating strategically with brands and creative agencies on interactive experiences and product innovation.

I also teach at the Interactive Telecommunications Program – NYU, lead workshops and speak regularly at Industry events.

 Twitter — LinkedIn

Werx

Tango Territories

A go-to document for Creative teams to reveal and demonstrate ATAP’s Project Tango Augmented and Mixed Reality capabilities and its creative potential for Brands.

 The goal was to demystify 
the technology through tangible experiences and inspirational building blocks for creative ideation.

Made at: Google / The ZOOClient: Google ATAP - Project TangoYear: 2015Role: Lead, Research, Creative Direction

Lays’ Smiles

Frito-Lays asked us to amplify their Smiles Campaign in partnership with Operation Smiles, which provides surgeries to children suffering from cleft lip or cleft palate. Lays donate to Operation Smile through proceeds from sales of its campaign packaging.
And then we discovered that 95% of surveyed Lays consumers would smile more if they knew it could brighten someone’s day!

So, we created an experience that would allow everyone to share their smiles with a Lays package (real or virtual). And because their smiles should also be celebrated we rewarded them with moments of joy and humour on YouTube to energize their day.

Client: Frito LaysMade at: Google BrandUnitRole: Lead Creative TechnologyYear: 2018

Rice Krispies Treats Kitchen

Kellogs asked us to create memorable moments with Rice Krispie Treats during the Christmas holidays.

We looked at users’ data and behaviours and realized that we had an opportunity to create a storytelling platform to bring kids and their families together in fun and exciting activities.
Google Assistant revealed itself as a perfect platform, letting users interact naturally with their voice and keeping their (hmm.. sticky!) hands-off.

Made at: Google Brand Unit + Leo BurnettClient: KellogsRole: Lead Creative TechnologyYear: 2019

🔒 Prototaping with Jacquard

There is no excerpt because this is a protected post.

Made at: Google / The ZOOClient: Cintas, Ralph Lauren, Phillips-Van HeusenYear: 2017Role: Vision, Lead Creative Technology, Facilitation

🔒 Project Shelf

There is no excerpt because this is a protected post.

Made at: Google / The ZOOClient: Procter & GambleRole: Project Lead, UX, Creative TechnologyYear: 2016

🔒 Super-*

There is no excerpt because this is a protected post.

Client: Google / YouTubeAgency: Google BrandUnitYear: 2017Role: Lead Strategy, Creative Direction, Creative Technology

What’s in a name?

What stories can a name tell? What meanings can it have in popular culture? What are its fact, statistics and myths? We decided to offer each and every Coca-Cola drinker a magic opportunity to reveal what’s in their name.

Made at: Google / The ZOOClient: Coca-ColaRole: Creative Technology LeadYear: 2015

House of Walker Tasting Tables

For its 2014 House of Walker events, Jonnhie Walker tasked the Lab with augmenting the tasting experiences at the House of Walker events.
We created a multisensorial environment augmenting the tasting ceremony from within its most basic element: the tasting table.

Made at: Havas WorldwideClient: Johnnie WalkerRole: Lead Creative TechnologistYear: 2014:

Moving Words

For the 2014 Chicago Marathon, Mutual Liberty tasked Havas with making sure that every runner would feel supported.
Through RFID, Social Media and large displays we were able to create a realtime dialogue and letting friends and family be closer and encourage the runners when they most needed.

Client: Mutual LibertyRole: Lead Creative TechnologyAgency: Havas WorldwideYear: 2014Awards: Cannes Lions 2015, Bronze Creative Data - Social Data 


Tactonic Drumpads

Drumpads is an immersive gestural interface leveraging multi-touch and pressure sensing technologies.
It is also a study in expressive, intuitive, yet, effective gestures for pressure sensing surfaces.
Drumpads is the product of a partnership with Tactonic Technologies.

Agency: Havas WorldwidePartner: TactonicsRole: Lead Creative TechnologistYear: 2013

Havas x Intel

Part of the Havas Innovation Lab’s role is to spark change and foster cultural change.
As part of that remit, the Lab established a collaboration protocol with Intel’s Perceptual Computing Group:
We were early in the access and experimentation with their multimodal SDK inclusive of hand and face tracking, voice recognition and depth-sensing.
One high point of our collaboration was the Perceptual Computing Hackathon:
For two days Intel’s Perceptual Computing team joined the agency creative technology team and guests in a Hackathon to explore RealSense technology and create new interactive experiences using Natural User Interfaces.

Agency: Havas WorldwidePartner: IntelRole: Vision, Event-Organization and ProductionYear: 2012

Havas x LittleBits

Part of the Havas Innovation Lab’s role is to spark change and foster cultural change at the Agency by pushing for innovation and creativity.
The Lab collaborated with LittleBits and created a unique workshop using their technology as tools and toys to demystify technology, inspire and – more importantly!- to create.

Made at: Havas WorldwidePartner: LittleBitsRole: Vision, Event Organization and ProductionYear: 2013

Wherever Ships Could Sail

As a digital extension of the “Keep Walking” campaign for Johnnie Walker, we created an interactive experience allowing users to navigate a story using expressive and relevant gestures.
 We immersed the user in the narrative and empowered their gestures to control and trigger Johnnie Walker’s Reasons To Believe that made the history of the brand.

Made at: Havas WorldwideClient: Jonnhie WalkerRole: Lead Creative TechnologyYear: 2013

(w)Here

/ Experience

Oct 2020 - todayCreative Technology Lead / Spatial Computing Consultant.
Clients include: Microsoft, RLab, Listen, Tessellate Studio, ..New York City, United StatesJan 2016 - todayAdjunct Faculty at Interactive Telecommunications Program - NYUNew York City, United StatesOct 2014 - Oct 2019Creative Technology Lead at GoogleNew York City, United StatesSep 2012 - Oct 2014Lead Interaction and R&D Designer at Havas' Innovation LabNew York City, United StatesApr 2010 - Jan 2011Creative Technologist and Researcher at T-Mema / EyeWriterBrooklyn, United StatesOct 2009 - Aug 2010Interaction Designer at IDEOChicago, United States

/ Talks

2019Experimenting InteractionsATA Creativity Global, multiple locations, ChinaFrom Screen to Scene WorkshopATA Creativity Global, multiple locations, ChinaMore than Storiesin a BoxLuxe Pack New York, New York, US2018Augmented is the new DiminishedAR In Action, Boston, USMagic Windows and Mixed-Up RealitiesAR In Action, Boston, USAugmented is the new DiminishedCreative Technology Week, New York City, US2017Keynote SpeakerHeroes 2017, Maratea, ItalyBuilding Blocks of InnovationGMDC Executive Summit, Mountain View, USBlending Retail ExperiencesCoca-Cola Executive Summit, Atlanta, US2016From Collanders to PixelsCreative Technology Week, New York, US2014Experimenting InteractionsXI Dia C - Club de Creativos, Pamplona, Spain

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